www.integrate.comProgrammatic BuyingTechnology at Your Fingertips
© 2010 – 2012 Integrate.com2Who We AreFounded in April 2010135 employees$11M Series B funding in March 2012 led by Comcast...
© 2010 – 2012 Integrate.com3Evolving Display IndustryAdvertisers are demanding more accountability.48%45%39% 37%33% 32% 31...
© 2010 – 2012 Integrate.com4RTB vs. Flat CPM Buying2012 OnlineDisplay AdSales Market98% YOYSize of Market Flat CPM RTB14.9...
© 2010 – 2012 Integrate.com5Why Use Real-Time Bidding?• Purchase placements on animpression-by-impression basis• Allocate ...
© 2010 – 2012 Integrate.com6Reach Meets AccountabilityAccess the reach of traditionalCPM/CPC buys with theaccountability o...
© 2010 – 2012 Integrate.com7According to comScore*Integrate Ranked 28th in comScore’s Top 30 Ad Ecosystems.80MTotal Unique...
© 2010 – 2012 Integrate.com8Plan
© 2010 – 2012 Integrate.com9Media IntelligenceBenefit from industry leading web analytics and research.The Strategic Devel...
© 2010 – 2012 Integrate.com10Opportunity IdentificationKeep abreast of marketing trends to stay ahead of competitors.Lever...
© 2010 – 2012 Integrate.com11Strategy DevelopmentConstruct effective media strategies based on research results.The Strate...
© 2010 – 2012 Integrate.com12Creative AssetsUtilize an expansive number of ad formats.Complimentary design services availa...
© 2010 – 2012 Integrate.com13Launch
© 2010 – 2012 Integrate.com14Targeting CapabilitiesContextual - Checking basketball scoresBy language - EnglishDay parting...
© 2010 – 2012 Integrate.com15Buying OptionsAutomotive300,000+ Specific Sites 350+ Specific ChannelsBeautyBusinessComputers...
© 2010 – 2012 Integrate.com16Analyze
© 2010 – 2012 Integrate.com17Real-Time ReportingMonitor results with customizable, real-time reports.
© 2010 – 2012 Integrate.com18EngagementAudience AnalysisGaindemographic, geographic, behavioral and attitudinal insightsIn...
© 2010 – 2012 Integrate.com19Optimize
© 2010 – 2012 Integrate.com20RetargetingIncrease conversion rates by targeting previous site visitors.For unknown reason, ...
© 2010 – 2012 Integrate.com21A/B TestingTrack and compare campaign performance between various scenarios.Creative typesSta...
© 2010 – 2012 Integrate.com22Learning AlgorithmsLeverage technology to maximize budget.Optimization algorithms determine t...
© 2010 – 2012 Integrate.com23Our Service LevelsContact Integrate to get started today.Performance report deliveryManagedFu...
© 2010 – 2012 Integrate.com24Thank YouStart using Integrate orcontact us today!866-478-0326demos@integrate.comwww.integrat...
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DSP deck

  1. 1. www.integrate.comProgrammatic BuyingTechnology at Your Fingertips
  2. 2. © 2010 – 2012 Integrate.com2Who We AreFounded in April 2010135 employees$11M Series B funding in March 2012 led by ComcastVentures, Liberty Global and Foundry GroupOffices in AZ, CA, CO, NY and MAAdvertising technology and services providerCentralized Media-Management PlatformAwards & Memberships
  3. 3. © 2010 – 2012 Integrate.com3Evolving Display IndustryAdvertisers are demanding more accountability.48%45%39% 37%33% 32% 31%47%51%57%59%62% 64%67%2006 2007 2008 2009 2010 2011 2012U.S. online ad share, by pricing model, 2006-2012 (% of total)Note: pricing model definitions may have changed over time period depicted, both within the survey process and as interpreted by survey respondentsSource: Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), "IAB internet advertising revenue report 2012 first six months results” October 11, 2012PerformanceCPMCPMPerformance
  4. 4. © 2010 – 2012 Integrate.com4RTB vs. Flat CPM Buying2012 OnlineDisplay AdSales Market98% YOYSize of Market Flat CPM RTB14.9B13.0B1.9BAd spend is rapidly shifting.U.S. Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016Source: eMarketer “US Real-Time Bidding (RTB) Digital Display Ad Spending, 2010-2016 (millions, % change and % of total digital display ad spending)” November 1, 2012
  5. 5. © 2010 – 2012 Integrate.com5Why Use Real-Time Bidding?• Purchase placements on animpression-by-impression basis• Allocate ad spend based on highlyspecific audience characteristics• Optimize campaigns quickly andeffectively• Access greater volume ofinventoryCPMModel$2.25RTBModel$1.01saving the client56% of their budget6MimpressionsRTB technology yields lower ad spend over flat CPM model.
  6. 6. © 2010 – 2012 Integrate.com6Reach Meets AccountabilityAccess the reach of traditionalCPM/CPC buys with theaccountability of a CPA model• Target advertisements to driverelevant users• Designate desired returns on specifiedactions with relevant sources• Generate quality consumer interactionsand high conversion ratiosCPM/CPCIntegrateCPABringing together the best of both worlds.
  7. 7. © 2010 – 2012 Integrate.com7According to comScore*Integrate Ranked 28th in comScore’s Top 30 Ad Ecosystems.80MTotal Unique Visitors9.1MAverage Daily Visitors2,070 TotalPages Viewed (MM)Gender:51.9% Male48.1% FemaleAge:3.3% Ages 2-1112.6% Ages 12-1717.7% Ages 18-2419.5% Ages 25-3417.4% Ages 35-4414.4% Ages 45-548.9% Ages 55-646.3% Ages 65+Income:8.7% HHI Below $15K6.4% HHI $15K-$24,99913.0% HHI $25K-$39,99918.3% HHI $40K-$59,99912.5% HHI $60K-$74,99914.9% HHI $75K-$99,99926.2% HHI $100K+Family Composition:45.4% No Children54.6% Have Children* comScore Media Metrix January 2013
  8. 8. © 2010 – 2012 Integrate.com8Plan
  9. 9. © 2010 – 2012 Integrate.com9Media IntelligenceBenefit from industry leading web analytics and research.The Strategic Development Team usescomScore to obtain:• Behavioral, attitudinal, lifestyle andbuying-habit data• Site-level descriptive consumerinformation across 6,000 data pointsin 22 content categories• Source URLs of your traffic• Competitors’ audience, traffic trendsand site stats
  10. 10. © 2010 – 2012 Integrate.com10Opportunity IdentificationKeep abreast of marketing trends to stay ahead of competitors.Leverage Integrate’s partnershipswith leading advertising researchfirms to:• Discover new opportunitiesto market products andservices• Monitor industry trends inorder to stay ahead ofcompetitors• Understand how to leveragenew marketing strategies andmethods
  11. 11. © 2010 – 2012 Integrate.com11Strategy DevelopmentConstruct effective media strategies based on research results.The Strategic Development Team workswith Buyers to :• Define your highest converting targetaudience bydemographics, behaviors, interests, channels and more• Recommend creative types andpricing models that will perform bestwith your target audience• Create white lists of approved URLsand black lists of prohibited sites toensure appropriate brand exposureGender:Female 18-34Income:$30k-$50kSample white list:ugo.cominsidesnowboarding.comextremesportman.comuproxx.commusicradar.comSample black list:seventorrents.comnewmp3.mobiCPC modelUsing Rich Media160x600 and300x250 rollover ads
  12. 12. © 2010 – 2012 Integrate.com12Creative AssetsUtilize an expansive number of ad formats.Complimentary design services available with all media buys.• Display BannersTargets audiences usinghighly granular data pointsDisplay / Pop• PopsSends views to your pagewithout requiring user clicksRich Media• Rich MediaMedia—drives a high-levelof user engagement withinteractive content- Interstitials- Peel-backs- Roll-overs/Expandables- In-banner Video• MobileAllows Buyers to connectwith targeted on-the-goaudiences, generating highclick-through rates atinexpensive pricesDisplay / PopRich MediaMobile• Mobile Video• In-video Banners• VideoEnables Buyers torepurpose their offlinetelevision content intotargeted webcreative, bridging onlineand offline tactics todeliver a cohesive brandmessage- Pre-roll- Mid-roll/In-stream- Post-rollDisplay / PopRich MediaMobileVideo
  13. 13. © 2010 – 2012 Integrate.com13Launch
  14. 14. © 2010 – 2012 Integrate.com14Targeting CapabilitiesContextual - Checking basketball scoresBy language - EnglishDay parting - In the morningMobile device - iPhoneOS - iOSURL - Visiting espn.comBrowser - Using SafariZip-9 Targeting - In ManhattanGeography - In New YorkRe-targeting - That visited Nike.comAudience Segments - Young professionalsDemographics - 21-26 year oldsFiltersReach the highest converting audience with precise targeting.
  15. 15. © 2010 – 2012 Integrate.com15Buying OptionsAutomotive300,000+ Specific Sites 350+ Specific ChannelsBeautyBusinessComputers& ElectronicsEducationFinanceGamesHealthSportsTravelLaunch campaigns across specific sites, channels or audiences.Key Word Specific1000+ Audience Segments Additional OptionsAuto-ReadyPurchasersComputer GamersMovie GoersDog OwnersWeekend TravelersBoard MembersATV EnthusiastsNature LoversSoap OperaWatchersStock InvestorsSite ExclusionCompetitor AdExclusion123
  16. 16. © 2010 – 2012 Integrate.com16Analyze
  17. 17. © 2010 – 2012 Integrate.com17Real-Time ReportingMonitor results with customizable, real-time reports.
  18. 18. © 2010 – 2012 Integrate.com18EngagementAudience AnalysisGaindemographic, geographic, behavioral and attitudinal insightsInsightOrganize and leverage consumer data to increase ROAS.Discover which Sellers aremarketing to your prime audienceAlign your marketing strategieswith your target audienceImplement ROI focusedcampaigns
  19. 19. © 2010 – 2012 Integrate.com19Optimize
  20. 20. © 2010 – 2012 Integrate.com20RetargetingIncrease conversion rates by targeting previous site visitors.For unknown reason, hecloses his browser andleaves your site withoutcompleting the purchase.A user visits your websitefor the first time. Hebrowsers several pagesand places your product inhis shopping cart.He clicks on thebanner, returns to your siteand completes thepurchase. You gain a newcostumer.The retargeting pixelidentifies the user’slocation and serves an adon the weather sitefeaturing the product hewas considering the lasttime he visited your site.A few hours, days or evenweeks later, the same userstarts a new browsingsession. His first stop is alocal weather site.Case StudyAn auto manufacturerlaunched a retargetingcampaign to reconnectwith consumers who hadvisited website as a resultof TV ads.By placing a retargetingpixel on URLs specific toclient’s TV ads, weretargeted consumerswho visited those pages.Integrate’s design teamcreated banners thatcomplemented the client’sTV ads.Users saw these bannersacross various sites thenext time they accessedthe webClient’s website trafficincreased by 50%
  21. 21. © 2010 – 2012 Integrate.com21A/B TestingTrack and compare campaign performance between various scenarios.Creative typesStatic banners vs.rich media assetsPricing modelsUser technologyCPM vs. CPC CPM vs. CPVDesktop vs. mobile Mobile vs. tablet
  22. 22. © 2010 – 2012 Integrate.com22Learning AlgorithmsLeverage technology to maximize budget.Optimization algorithms determine thebest price to pay for an impression.• Narrow inventory options• Designate goals such as:• Click thru rate (CTR)• Cost per acquisition (CPA)• System evaluates user’s likelihood ofresponse• Bid is adjusted accordinglyIf the advertiser is willing to spend $3 per conversion andthe likelihood of a response on the impression is 0.01%.Since advertising inventory is priced in cost-per-thousandimpressions, the CPM bid should be $0.30. If theprobability of response is higher, the bid is increased.CPA $3Likelihoodof Response0.01%1000 1000CPMBid$0.30
  23. 23. © 2010 – 2012 Integrate.com23Our Service LevelsContact Integrate to get started today.Performance report deliveryManagedFull marketplace visibilityDedicated account supportPerformance optimizationCampaign configuration and managementDesign services availableSelf-serveFull marketplace accessTechnical support and trainingDashboard reportingAnalysis and optimization toolsCampaign strategy consultationDesign services available
  24. 24. © 2010 – 2012 Integrate.com24Thank YouStart using Integrate orcontact us today!866-478-0326demos@integrate.comwww.integrate.com

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