Trend Insights:
UK Greeting Card,
Stationery & Gift
Markets
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jer...
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
Jeremy Corner Tweet ...
How you can track trends in these markets
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue ...
The UK Greeting Card Market
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Sta...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
Baby Bellissima
Hall...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15...
Card, Stationery & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - ...
Card & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
•...
Card & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
W...
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand ...
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand ...
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand ...
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand ...
Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
•Woodlan...
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Sentiment is impor...
Thanks to friends who shared their insights
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blu...
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013
Jeremy Corner - Blue Eyed Sun - Stand 4D15
Read more at: www.bl...
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UK Greeting Card, Stationery and Gift Market Trends

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Trend insights into the UK greeting card, gift and stationery retail markets 2013. A presentation given by Jeremy Corner, owner of award winning card publisher Blue Eyed Sun, at the Autumn Fair International trade show in Birmingham's NEC September 2013.

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UK Greeting Card, Stationery and Gift Market Trends

  1. 1. Trend Insights: UK Greeting Card, Stationery & Gift Markets Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 10:30 to11:00 Monday 2nd September 2013 Autumn Fair International NEC Trends Theatre Saturday, 31 August 13
  2. 2. Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Jeremy Corner Tweet @Blue_Eyed_Sun www.blueeyedsun.co.uk/blog Saturday, 31 August 13
  3. 3. How you can track trends in these markets Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •Trade Magazines •Trade Fairs •Trade Awards •Trade Associations •Sales Agents •Blogs & Social Media Saturday, 31 August 13
  4. 4. The UK Greeting Card Market Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • £1.38 billion spent on single cards in the last year • Everyday category worth £1.008bn • 31 cards being sent on average per person each year • 85% of all cards are bought by women •There are approximately 800 card publishers in the UK • Greeting cards in more types of outlet than any other product • One in six retailers stocking greeting cards Saturday, 31 August 13
  5. 5. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •The Instagram effect - nostalgia / retro Dante Odey Publications Tranquillity UK Greetings Saturday, 31 August 13
  6. 6. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Crafts and Upcycling Bric a BracThe Art Group Saturday, 31 August 13
  7. 7. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Looking Back Looking forward - modern takes onVintage Norman Parkinson ArtPress Belle & Boo Playtime Nineteen Seventy Three Saturday, 31 August 13
  8. 8. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Flights of Fancy - British Wildlife ArtPressSooshichacha Saturday, 31 August 13
  9. 9. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Fonts - distressed typeface, worn out vintage feel Fleet Street Pigment The Scrawl Urban Graphic Saturday, 31 August 13
  10. 10. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Quirky Cute Laura SkilbeckStripey Cats Cards Saturday, 31 August 13
  11. 11. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Masculine Geek Chic The Art FileCinnamon Aitch Saturday, 31 August 13
  12. 12. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • 70’s psychedelia and strong colours Think of MeLagom Saturday, 31 August 13
  13. 13. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Perfectly Imperfect - recycled feel Redback CardsEmmeline Webb Saturday, 31 August 13
  14. 14. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •Artisans and Artists ArchivistJessica Hogarth Saturday, 31 August 13
  15. 15. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Personalisation Eg.‘to my friend on your wedding day’ • Localisation - buying British and local artists • Polarisation - Indies who have a clear POV of customers • Consumers taking time to find the right card • Heartfelt editorial in contemporary voice • Humour still sells well and is great for connecting •Wedding & Baby strong at the moment Saturday, 31 August 13
  16. 16. Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Baby Bellissima Hallmark Saturday, 31 August 13
  17. 17. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Humour performing really well • Contemporary selling well • Hand processed - trad print, hand sewn •Wordy - typographic, sentimental puns • Heritage - British, folk, paisley, tribal • Neon colour schemes • Photographic and trad. art struggling Great British Card Company Saturday, 31 August 13
  18. 18. Greeting Card Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •Vintage is our top selling range and stitched is strong for us Vintage range Blue Eyed Sun Gorgeous range Blue Eyed Sun Saturday, 31 August 13
  19. 19. Card, Stationery & Gift Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Modern Words & Sentiment selling very well Waldo Pancake Really Good Happy Jackson Saturday, 31 August 13
  20. 20. Card & Gift Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •Typeface and Calligraphy - especially signs and prints •Words made into shapes and silhouettes popular • Pantone - Emerald Green is their colour for 2013 • Home fragrance - especially organic and eco friendly • Licensed properties. Eg.V&A scarves • Brazilian influence 2014 - optimistic, vibrant colours Saturday, 31 August 13
  21. 21. Card & Gift Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Wordy Velvet Olive The Bright Side range Really Good Saturday, 31 August 13
  22. 22. Gift & Stationery Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Use of neons, particularly as a highlight • Botanicals still a strong influence • Influences from Nature. Eg. Printed wood effect • Significant trend- family & friend titles • Gifts with a use - now with sentiment added • Nostalgia very strong • Sourcing and origin important Saturday, 31 August 13
  23. 23. Gift & Stationery Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Saturday, 31 August 13
  24. 24. Gift & Stationery Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Handmade and craft movement - Kirstie Allopp • Baking - Creative Tops and Katie Alice • Great British Design - local UK makers • Multi-use gifts - eg candle products that can be reused •The Great Gatsby - especially fashion accessories • Moustaches - gentlemen’s goods - return to old ways • Events - Royal baby,WW1, Dr Who 50th anniversary Saturday, 31 August 13
  25. 25. Gift & Stationery Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Kirstie Allsopp Note Cards Woodmansterne Royal Baby Mug Sophie Allport Fitzgerald Collection Five Dollar Shake Saturday, 31 August 13
  26. 26. Gift Trends Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 •Woodland - especially owls, foxes and birds •Vintage / retro the driver across all categories • Scarves are strong at the moment Owl & Forest Friends RJB Stone Saturday, 31 August 13
  27. 27. Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 • Sentiment is important • Handmade and craft movement relevant • Nostalgia -Vintage and retro still strong • British made and ethically sourced • Nature is very popular • Pay attention to forthcoming events • Understand your customers and meet their needs • Keep a close eye on the key mags, awards, blogs and trade shows Summary: UK Card, Stationery & Gift Market Saturday, 31 August 13
  28. 28. Thanks to friends who shared their insights Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Saturday, 31 August 13
  29. 29. Greeting Card, Stationery & Gift Trends - Autumn Fair 2013 Jeremy Corner - Blue Eyed Sun - Stand 4D15 Read more at: www.blueeyedsun.co.uk/blog THANKYOU Tweet: @Blue_Eyed_Sun Blue Eyed Sun - Hall 4 - Stand 4D15 Saturday, 31 August 13

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