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Big data does not necessarily lead to big business outcomes. It is a rare business leader who even asks the biggest questions of what big data can do.
Everyone is looking for ways to define data as an asset that can be monetized. But data itself will never move the needle for the Fortune 1000. Data is a means to an end. The end is not just insight, or knowledge, or brief moments of wisdom (when marveling at gorgeous data visualizations). The end we seek is wise action.
Looking at examples from health care, advertising, open government, publishing, and financial services, I will contrast the current approaches of big data business models with a more innovative, scalable, and effective action-oriented approach.
I will outline the key pitfalls data geeks fall prey to, and how you are most certainly too smart for your own good when talking to us MBAs. I will show how your service can deliver evidence-based decision-making to the people that matter on the front lines, and at the highest levels of the organization. I will also show you how to design data services that get people to care about their jobs, and their contribution to their company goals.
This talk will help anyone who is tasked with determining how to get more business action out of data.