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Agile Business Development

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Präsentation zum Agile Monday in Nürnberg am 14.3.2016

Agile Business Development bietet eine Landkarte, um Methoden zum Entwerfen und Entwicklen neuer Geschäftsideen oder von Produkten und Dienstleistungen einzuordnen.
Ordnungskriterien sind zum einen die Phasen des Lebenszyklus einer Idee und zum anderen die Ebenen bzw. Granularität des zu entwickelnden Angebots (vom Geschäftsfeld bis zur Funktionalität).

Published in: Business
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Agile Business Development

  1. 1. 1 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Agile Business Development Agile Monday, Nürnberg, 14.3.2016 jens.korte@mind-to-matter.com
  2. 2. Es war einmal ... http://www.flickr.com/photos/l2f1/4755758395/
  3. 3. 3 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Der Prozess ENTDECKEN ENTWERFEN UMSETZEN BETREIBEN
  4. 4. 4 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Situation lange Entscheidungsprozesse verteilte Verantwortlichkeiten konservative Budgetierung Risiko für den guten Namen Abneigung gegen “Ugly Products” Flexibilität und Freiheit nicht gegeben
  5. 5. 5 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Herausforderungen Digitalisierung Startups Fachkräftemangel Überalterung Arbeitszeitmodelle Kosten, Geschwindigkeit der Druck wird größer
  6. 6. 6 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Antworten Agile Produktentwicklung Innovation Labs Startup-Zukäufe Digitale Transformation Offshore? Ursachen werden kaum betrachtet
  7. 7. 7 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Frage Können wir trotzdem in großen, etablierten Unternehmen innovative und erfolgreiche Produkte entwickeln?
  8. 8. YES, WE CAN! http://www.flickr.com/photos/88893304@N00/229766355/
  9. 9. 9 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Wie? Angebote und Bedürfnisse Ebenen und Granularität Entwicklungsstufen und Lebensabschnitte Aufgaben und Fragestellungen Werkzeuge und Arbeitsweisen Teams und Fähigkeiten
  10. 10. 10 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Angebote und Bedürfnisse BedürfnisAngebot ProblemLösung
  11. 11. 16 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Geschäftsfeld Business Context Geschäftsmodell Business Model Wertangebot Value Proposition Lösungskomposition = Produkte und Dienstleistungen Solution Composition ProblemSolution Kunden-Lebenszyklus Customer Life Cycle Kundenaufgaben Jobs-to-be-done Kundensegment Customer Segment Markt und Ökosystem Market and Ecosystem Aware Inform Join Use Leave Service Service Service Product Service Touchpoints Produkt- und Dienstleistungsbausteine Features and Capabilities Use Kundenbedürfnisse Customer Needs RequirementFunctionality Capability Feature Need Wish User Experience Product Ebenen und Granularität
  12. 12. 17 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com €IDEE Lebensabschnitte und Entwicklungsstufen
  13. 13. 19 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com IDEE Lebensabschnitte und Entwicklungsstufen ENTDECKEN VALIDIEREN UMSETZEN BETREIBEN €
  14. 14. 20 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Aufgaben und Fragestellungen ENTDECKEN VALIDIEREN UMSETZEN BETREIBEN Geschäftsfeld Geschäftsmodell Wertangebot Lösungsbaustein Lösg. komponente
  15. 15. 21 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Aufgaben und Fragestellungen ENTDECKEN VALIDIEREN UMSETZEN BETREIBEN Geschäftsfeld Geschäftsmodell Wertangebot Lösungsbaustein Lösg. komponente Welche Möglich- keiten gibt es? Was lohnt sich umzu- setzen? Wie um- setzen? Wie den Kunden glücklich machen?
  16. 16. 22 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Werkzeuge und Arbeitsweisen ENTDECKEN VALIDIEREN UMSETZEN BETREIBEN Geschäftsfeld Geschäftsmodell Wertangebot Lösungsbaustein Lösg. komponente Business Model Generation Value Proposition Design Service Design Service Blueprint / Story Map Design Thinking Empathy Map Job-to-be-done Lean Startup Scaled Agility Scrum Kanban Lean Kanban UX Design Persona
  17. 17. 23 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Teams und Fähigkeiten ENTDECKEN VALIDIEREN UMSETZEN BETREIBEN Geschäftsfeld Geschäftsmodell Wertangebot Lösungsbaustein Lösg. komponente Agile Umsetzung- teams DevOps Innovation- teams Validation- teams
  18. 18. Wo sind wir? http://www.flickr.com/photos/l2f1/4755758395/
  19. 19. Wie kommunizieren? http://www.flickr.com/photos/stignygaard/450640129/
  20. 20. Salz in die Wunde! http://www.flickr.com/photos/a_mason/13808442/
  21. 21. Wie starten?
  22. 22. 32 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Agile Business Development Wir brauchen: • Brücken • Baumeister
  23. 23. 33 | © mind to matter GmbH | Agile Business Development | http://mind-to-matter.com Agile Business Development Ist keine neue Methode! Ist ein Orientierungsrahmen. Ist ein Türöffner.

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