Skalierungsprobleme im eCommerce

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The presentation discusses past, present and future of social and technical systems in the german word of e-commerce. amazon is use as a possible solution for current problems

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Skalierungsprobleme im eCommerce

  1. 1. Wachstumsprobleme im eCommerce neuland Fachtag 2011
  2. 2. Conway‘s Law
  3. 3. „Any organization that designsa system will inevitably producea design whose structure is acopy of the organization‘scommunication structure.“ Conway‘s Law
  4. 4. Conway‘s Law
  5. 5. Conway‘s Law
  6. 6. Conway‘s Law
  7. 7. „Any organization that designsa system will inevitably producea design whose structure is acopy of the organization‘scommunication structure.“ Conway‘s Law
  8. 8. Produktion
  9. 9. Shopmgmt
  10. 10. Suche
  11. 11. Empfehlungen
  12. 12. Zahlarten
  13. 13. Produktion
  14. 14. Statistik
  15. 15. Verfügbarkeiten
  16. 16. Browser
  17. 17. mobil
  18. 18. iPad
  19. 19. WWW iPhoneiPad WWW
  20. 20. WWW iPhoneiPad WWW
  21. 21. WWW iPhoneiPad WWW
  22. 22. amazon
  23. 23. amazon
  24. 24. „Amazon.com started 10 yearsago as a monolithic application,running on a Web server,talking to a database on theback end.“ Werner Vogels
  25. 25. Suche
  26. 26. Empfehlungen
  27. 27. Basket
  28. 28. Produkte
  29. 29. Verfügbarkeiten
  30. 30. Browser
  31. 31. mobil
  32. 32. iPad
  33. 33. WWWWWW WWW WWW WWW WWW WWW WWW
  34. 34. WWWWWW WWW WWW WWW WWW WWW WWW
  35. 35. WWWWWW WWW WWW WWW WWW WWW WWW
  36. 36. WWWWWW WWW WWW WWW WWW WWW WWW
  37. 37. WWWWWW WWW WWW WWW WWW WWW WWW
  38. 38. WWW WWW WWWWWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW WWW
  39. 39. WWWWWW WWW WWW WWW WWW WWW WWW
  40. 40. WWW iPhoneiPad WWW
  41. 41. WWW iPhoneiPad WWW
  42. 42. WWWWWW WWW WWW WWW WWW WWW WWW
  43. 43. WWW iPhoneiPad WWW
  44. 44. WWWWWW WWW WWW WWW WWW WWW WWW
  45. 45. WWW
  46. 46. WWW
  47. 47. Ich kaufe gernWWW
  48. 48. res se PWWW
  49. 49. WWW
  50. 50. WWW
  51. 51. WWW
  52. 52. A oder BWWW
  53. 53. WWW
  54. 54. ΔWWW
  55. 55. Jeff Bezos
  56. 56. „To our shareowners: …“ Jeff Bezos
  57. 57. „Our technologies are almostexclusively implemented asservices…“ Jeff Bezos
  58. 58. „Our e-commerce platform iscomposed of a federation ofhundreds of softwareservices …“ Jeff Bezos
  59. 59. „… that work in concert todeliver functionality…“ Jeff Bezos
  60. 60. „ For example, to construct aproduct detail page oursoftware calls on between200 and 300 services…“ Jeff Bezos
  61. 61. „Now, if the eyes of someshareowners dutifullyreading this letter are by thispoint glazing over, …“ Jeff Bezos
  62. 62. „… I will awaken you bypointing out that, in myopinion, these techniquesare not idly pursued –…“ Jeff Bezos
  63. 63. „they lead directly to freecash flow.“ Jeff Bezos
  64. 64. Ende

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