WINNER OFWASHINGTON, D. C. 18 NOVEMBER 2011                                     Rob Shenk @ flickr
WHAT IS THE PROBLEM?WE DON’T HAVE ENOUGH DATA  TO ADVANCE MEDICINE
PURE RESEARCH PROBLEM            THE CURRENT DATABASE IS             LIKE BINOCULARS TO AN           ASTRONOMER WHEN WE NE...
PHARMA / CRO PROBLEM           WE’RE NOT LOOKING FOR A           CLOWN FISH, WE’RE FINDING                     NEMO       ...
“Your plans to host a database                                      of over a million genomes linkereported and/or clinica...
LET THE GAMES BEGIN!   300+ MILLION ACTIVE GAMERS    LACK OF CUSTOMIZATION    VIRTUAL GOODS MARKET
OUR SOLUTIONWilling to solve genome problems through gamification     Incentivize participants using virtual currency Pharm...
HYPOTHESES    WE CAN STEAL USERS FROM 23ANDMETHE GAME OFFERING IS COMPELLING ENOUGH TO           GIVE AWAY THEIR DNA PEOPL...
WE PUT OUT A SURVEY
rockcreek         TAKING IT TO THE STREETS                                           Michael6076thogeo                    ...
THE PIVOT Do you want toplay a video game to solve genetic    Hey you want to give    problems?       up sensitive, person...
HYPOTHESES 2.0        ALTRUISM IS A BETTER INCENTIVEPEOPLE WOULD PART WITH THEIR DNA TO BE A PART           OF SOMETHING B...
OUR PROPS
WE ARE THE SALIVATION ARMYYou spit into a tubeWe read your DNAWe combine it into an ArmyTogether with our industry partner...
SHOWING OUR IDEA TO THE PUBLIC
TALKING TO PEOPLE, TAKING SALIVA SAMPLES
FACTS
THE MVP
THE POTENTIAL        $42 BN MARKET100% ROI PER TRIAL PARTICIPANT
THE TEAMKEVIN MAY, ANDREW EVANS, CHANMI PARK, JENNY WONG
Lean Startup Machine (Washington, DC): Salivation army
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Lean Startup Machine (Washington, DC): Salivation army

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Presentation from the winning team, at the Lean Startup Machine event in Washington, D.C. 18-20 November 2011

The team: Andrew Evans, Kevin May, Jenny Wong, ChanMi Park

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Lean Startup Machine (Washington, DC): Salivation army

  1. 1. WINNER OFWASHINGTON, D. C. 18 NOVEMBER 2011 Rob Shenk @ flickr
  2. 2. WHAT IS THE PROBLEM?WE DON’T HAVE ENOUGH DATA TO ADVANCE MEDICINE
  3. 3. PURE RESEARCH PROBLEM THE CURRENT DATABASE IS LIKE BINOCULARS TO AN ASTRONOMER WHEN WE NEED THE HUBBLE redrumblefish
  4. 4. PHARMA / CRO PROBLEM WE’RE NOT LOOKING FOR A CLOWN FISH, WE’RE FINDING NEMO permasmirk
  5. 5. “Your plans to host a database of over a million genomes linkereported and/or clinically anno d to self- tated phenotypes is an unprecresource for investigator s.  It w edented ould enable fast-paced pilot stfeasibility testing of initial projec udies or ts.  …  Consideration of paidthe data is well within grant aw access to ard mechanisms.” to reallyMichael E. Berens, Ph.D. "...incredibly exciting and has the potential ng withProfessor and Director, Cance r & Cell Biology Division change liv es… I’ll look forward to wor ki ogresses." d your team as your venture prTranslational Genomics Institu te (TGen) you an Sean Nolan Distinguished Engineer Microsoft Health Solutions medicine… "Pfizer is committed to suppor ting a future of precision ts comprised Platforms that suppor t the ab ility to generate integrated datase value… The of clinical and genetic data bring the potential for significant as well no vel clinical and genetic data assets potential for such tools to build lopment." as impact education of provider s and patients merits further deve Craig Lipset "This is definitely something that Q uintiles would be interested Head of Clinical Innovation in… With us being able to link mor e and more phenotypical Pfizer characteristics to genotype data, th is database that Andy is talking about will be extremely valuable fo r both potential clinical trial design and planning as well as exec ution of CER-type studies thatINDUSTRY are becoming more and more popu lar on the payer side." John Jones Practice Lead, IT Strategy & Implem entationINTERESTS Quintiles
  6. 6. LET THE GAMES BEGIN! 300+ MILLION ACTIVE GAMERS LACK OF CUSTOMIZATION VIRTUAL GOODS MARKET
  7. 7. OUR SOLUTIONWilling to solve genome problems through gamification Incentivize participants using virtual currency Pharmaceutical companies are willing to pay for data
  8. 8. HYPOTHESES WE CAN STEAL USERS FROM 23ANDMETHE GAME OFFERING IS COMPELLING ENOUGH TO GIVE AWAY THEIR DNA PEOPLE WANT TO PERSONALIZE THEIR GAMING EXPERIENCE
  9. 9. WE PUT OUT A SURVEY
  10. 10. rockcreek TAKING IT TO THE STREETS Michael6076thogeo Stephen Bess owash
  11. 11. THE PIVOT Do you want toplay a video game to solve genetic Hey you want to give problems? up sensitive, personal information to solve genetic diseases in the world? mrlerone
  12. 12. HYPOTHESES 2.0 ALTRUISM IS A BETTER INCENTIVEPEOPLE WOULD PART WITH THEIR DNA TO BE A PART OF SOMETHING BIGGER
  13. 13. OUR PROPS
  14. 14. WE ARE THE SALIVATION ARMYYou spit into a tubeWe read your DNAWe combine it into an ArmyTogether with our industry partners, we crush diseaseWe report back to you regularly from the front lines
  15. 15. SHOWING OUR IDEA TO THE PUBLIC
  16. 16. TALKING TO PEOPLE, TAKING SALIVA SAMPLES
  17. 17. FACTS
  18. 18. THE MVP
  19. 19. THE POTENTIAL $42 BN MARKET100% ROI PER TRIAL PARTICIPANT
  20. 20. THE TEAMKEVIN MAY, ANDREW EVANS, CHANMI PARK, JENNY WONG

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