1. Hansen-Auction Social Media
Coaching
JNT Company, LLC
Jenny Cooper, Social Media Manager

2. Why Is Social Media Important
• Connect with your target audience
• Facebook Analytics
• Shows when your T.A. is responding to posts
• Things they enjoy seeing
• Reach a new audience
• Hashtag, hashtag, hashtag!
• Geolocation
• Improve customer service
• Increase brand awareness
• Establish yourself as an industry expert
http://blog.hootsuite.com/why-is-social-media-important-for-business/

3. Research
• Goals:
• Increase brand awareness
• Increase CTA’s (schedule a showing, list your property with us,
email us at…, call us at…)
• Industry Influencers:
• Auction
• Hubzu.com
• Auction.com
• Real Estate
• Zillow
• Trulia
• Realestate.com
• Craigslist

4. Research cont.
• Target Audience
• Primary: Females 35-55
• Secondary: Males 35-55
• http://www.city-data.com/city/Beloit-Kansas.html
• Platforms
• Facebook
• Twitter
• Hashtags
• http://www.zillow.com/agent-resources/news/tips-and-advice/30-twitter-
hashtags-for-agents/
• #RealEstate
• #Newhome
• #Justlisted
• Create your own!

5. What your competitors are doing
• Rockhill Real Estate
• Promoting Blog
• Open Houses
• Sneak peak of showings
• “Rockhill Recap”
• Posting Everyday!!!
• G&A Real Estate
• Community Posts: Happy Birthday Kansas
• #TBT (keeping up with trends)
• Posting relevant articles

6. Social Media Calendar
• Do’s and Don’t’s
• Twitter
• Do: post between 1pm-3pm, Monday-Thursday
• Don’t: post after 3pm on Friday!
• 59% of users are female
• 33% are 45+
• Facebook
• Do: post between 1pm-4pm, traffic builds after 9 am. Peak time is 3pm on Wednesday!
• Do: Tag businesses and people in your posts
• Don’t: 8pm-8am
• Don’t: post on weekends
• 57% of users are female
• 46% are 45+