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Instagram/Facebook - #hellozenka www.zenka.org
Jenny Carden
www.zenka.org | #hellozenka
Instagram/Facebook - #hellozenka www.zenka.org
Virtual Reality Heads
Instagram/Facebook - #hellozenka www.zenka.org
Instagram/Facebook - #hellozenka www.zenka.org
Space - AR Murals
Instagram/Facebook - #hellozenka www.zenka.org
Augmented Reality Street Art
Instagram/Facebook - #hellozenka www.zenka.org
75 App Ideas for the Future
Instagram/Facebook - #hellozenka www.zenka.org
Zenka’s 5 Top Challenges
for VR and AR
Content Creators
Instagram/Facebook - #hellozenka www.zenka.org
1.Make it Worth It
AR and VR viewing is still cumbersome and
uncomfortable
...
Instagram/Facebook - #hellozenka www.zenka.org
Example of “Patience” in Web Today
How long will people wait for a simple w...
Instagram/Facebook - #hellozenka www.zenka.org
40% will abandon
a web page
if it doesn’t load in
3 seconds.
Source: Akamai...
Instagram/Facebook - #hellozenka www.zenka.org
3D Movies vs. Regular Movies
How many of you buy 3D movie tickets over
regu...
Instagram/Facebook - #hellozenka www.zenka.org
Instagram/Facebook - #hellozenka www.zenka.org
Recent study from CSU
concludes:
● 3D offers no measurable
improvement in e...
Instagram/Facebook - #hellozenka www.zenka.org
Summary
● Just because it is using great technology doesn’t
mean it is goin...
Instagram/Facebook - #hellozenka www.zenka.org
2. Don’t Make People Sick
● VR Sickness, Simulator Sickness, Cyber Sickness...
Instagram/Facebook - #hellozenka www.zenka.org
Tech Advances Are Only a Step
● High frame rates (90 Vive, 75 Oculus)
● Low...
Instagram/Facebook - #hellozenka www.zenka.org
What Can You Do as a Creator?
● Seated experiences
● No unexpected moves
● ...
Instagram/Facebook - #hellozenka www.zenka.org
● Avoid acceleration or surges
● Raise the camera: the closer a camera is t...
Instagram/Facebook - #hellozenka www.zenka.org
3. Don’t Invite Interaction (You
Can’t Deliver On)
● Virtual Reality can be...
Instagram/Facebook - #hellozenka www.zenka.org
4. Be Aware of Tech Limitations
● Sloppy technical skills can destroy prese...
Instagram/Facebook - #hellozenka www.zenka.org
5. Look Past Demo Mode
Demo mode is only going to last so long…
● Seek out ...
Instagram/Facebook - #hellozenka www.zenka.org
Top 5 Future VR Reality Benders
Will these new realities affect our actual ...
Instagram/Facebook - #hellozenka www.zenka.org
Jenny Carden (Zenka)
hello@zenka.org
zenka.org
Twitter/Instagram
#hellozenka
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Digital Hollywood 2015 - Jenny Carden (Zenka)

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The 5 biggest mistakes people are making in VR today. From how to avoid nausea in VR to getting out of demo mode. Also find out how VR will change the way we view reality in the future.

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Digital Hollywood 2015 - Jenny Carden (Zenka)

  1. 1. Instagram/Facebook - #hellozenka www.zenka.org Jenny Carden www.zenka.org | #hellozenka
  2. 2. Instagram/Facebook - #hellozenka www.zenka.org Virtual Reality Heads
  3. 3. Instagram/Facebook - #hellozenka www.zenka.org
  4. 4. Instagram/Facebook - #hellozenka www.zenka.org Space - AR Murals
  5. 5. Instagram/Facebook - #hellozenka www.zenka.org Augmented Reality Street Art
  6. 6. Instagram/Facebook - #hellozenka www.zenka.org 75 App Ideas for the Future
  7. 7. Instagram/Facebook - #hellozenka www.zenka.org Zenka’s 5 Top Challenges for VR and AR Content Creators
  8. 8. Instagram/Facebook - #hellozenka www.zenka.org 1.Make it Worth It AR and VR viewing is still cumbersome and uncomfortable Installation Times Time Downloading Experiences Glasses Fog Up
  9. 9. Instagram/Facebook - #hellozenka www.zenka.org Example of “Patience” in Web Today How long will people wait for a simple web page to load before they abandon it?
  10. 10. Instagram/Facebook - #hellozenka www.zenka.org 40% will abandon a web page if it doesn’t load in 3 seconds. Source: Akamai, KissMetrics
  11. 11. Instagram/Facebook - #hellozenka www.zenka.org 3D Movies vs. Regular Movies How many of you buy 3D movie tickets over regular movie tickets?
  12. 12. Instagram/Facebook - #hellozenka www.zenka.org
  13. 13. Instagram/Facebook - #hellozenka www.zenka.org Recent study from CSU concludes: ● 3D offers no measurable improvement in enjoyment ● 3D increases threefold the risk of eyestrain, headache or trouble with vision Study by : L Mark Carrier, of California State University
  14. 14. Instagram/Facebook - #hellozenka www.zenka.org Summary ● Just because it is using great technology doesn’t mean it is going to be great. ● Use VR/AR when you can’t tell the story using traditional media.
  15. 15. Instagram/Facebook - #hellozenka www.zenka.org 2. Don’t Make People Sick ● VR Sickness, Simulator Sickness, Cyber Sickness ○ Eyestrain ○ Vertigo ○ Disorientation ○ Nausea ○ Loss of Color to the Skin ○ Headaches ○ Vomiting
  16. 16. Instagram/Facebook - #hellozenka www.zenka.org Tech Advances Are Only a Step ● High frame rates (90 Vive, 75 Oculus) ● Low latency (46ms could start to get problematic, others cite 20ms) ● Virtual Nose (adds 94 seconds)
  17. 17. Instagram/Facebook - #hellozenka www.zenka.org What Can You Do as a Creator? ● Seated experiences ● No unexpected moves ● Move the camera in the direction your character is facing. ● Don't ever change the horizon line/fixed reference point. ● Avoid motion blurring (it increases the sensation of movement). ● Limit movement without player control (especially tilting & spinning)
  18. 18. Instagram/Facebook - #hellozenka www.zenka.org ● Avoid acceleration or surges ● Raise the camera: the closer a camera is to the ground the greater sensation of movement. ● Put important items in the front 30 degree view. ● Avoid flicker and flashing particularly near the edges of vision (it’s perceived as motion by the brain). ● No head bobbing or going up stairs. ● Use darker textures and avoid repeated patterns checker board or stripes and lines. ● In game motions as close as possible to 1:1
  19. 19. Instagram/Facebook - #hellozenka www.zenka.org 3. Don’t Invite Interaction (You Can’t Deliver On) ● Virtual Reality can be frustrating and make the viewer uncomfortable when the creator invites you to interact but doesn’t allow a way to do that. ● Stops embodiment and pulls you out of the experience/world. ● Passive vs. Interactive vs. Semi Interactive ● Future Haptics and Free Movement
  20. 20. Instagram/Facebook - #hellozenka www.zenka.org 4. Be Aware of Tech Limitations ● Sloppy technical skills can destroy presence. ● Don’t choose a stereoscopic 360 over a regular 360 because it is more “advanced”. It can actually downgrade your experience. ● Beware of the uncanny valley. Low-fi graphics are just as powerful to viewers than high res. ● Avoid things like a drummer with a low frame rate because the sticks will be jumping in the air - causing you to get pulled out of the experience.
  21. 21. Instagram/Facebook - #hellozenka www.zenka.org 5. Look Past Demo Mode Demo mode is only going to last so long… ● Seek out the killer app ● Stay abreast of Magic Leap and other changes ● Get emotional - people forgive when engaged ● Don’t redo expensive high def TV (sports/concerts) ● Break the laws of physics - “lucid living” ● Get intimate ● Transport people ● Exploit digital abundance
  22. 22. Instagram/Facebook - #hellozenka www.zenka.org Top 5 Future VR Reality Benders Will these new realities affect our actual perception of the world in a profound way? 1. Superman IRL - Stanford (courage, ambition and committed) 1. Metaverse - High Fidelity, Gated or not Gated 1. The Evolution of Empathy - The Expanding Circle by Peter Singer, Violence in VR 1. EEG - Mind Maze, Emotiv EPOC, Muse 1. Flow State - Steven Kotler “legal heroin”
  23. 23. Instagram/Facebook - #hellozenka www.zenka.org Jenny Carden (Zenka) hello@zenka.org zenka.org Twitter/Instagram #hellozenka

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