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25 Marketing Tips in Under 140 Characters

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25 Marketing Tips in Under 140 Characters

  1. 1. 25 Marketing Tips in under 140 characters twitter.com/@j_a_scheer
  2. 2. Don’t think about what you’re selling, think about what the market is buying. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  3. 3. Nothing is ever single-purpose – get creative about uses, formats, vehicles and distribution channels. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  4. 4. Avoid “me-too marketing” – build your plans based on biz need, not what your competitors are doing. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  5. 5. “That’s how we’ve always done it” isn’t a marketing strategy. Test your sacred cows. Make it your #NewYearResolution. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  6. 6. First impressions matter – make sure presentation and packaging match the offering. It’s a critical investment. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  7. 7. You are doing A/B testing right? Check out the great resource @WhichTestWon. #optimization STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  8. 8. Set your project up for success – develop a creative brief to help your project stay organized, on time, and on budget. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  9. 9. Don’t confuse skills and tools. Quality #content & compelling delivery come first – the tool is just an enabler. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  10. 10. Make sure your #PowerPoint presentation tells a compelling story – outline first, THEN build your slides. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  11. 11. Find a #content balance between “free” for #SEO and gated for #leadgen – both are important. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  12. 12. No resources to create a full #infographic? 1-2 stats/charts can make a shareable graphic that tells a good story. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  13. 13. Need to freshen up your #leadgen #content? Instead of a lengthy white paper, create a to-the-point tip sheet. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  14. 14. #B2B writing doesn’t have to be boring. Make it easy for your audience: be clear, be concise, and be human. #content STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  15. 15. Need new #content fast? Summarize an existing white paper and transform it into a handy checklist. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  16. 16. Maximize your content’s value: build a #content map to align your collateral w/the sales process (and ID holes). STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  17. 17. Don’t let typos detract from your message. Proofreading out loud is the best way to catch errors. #content STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  18. 18. Chunk up your long-form #content and re-purpose it for email, #socialmedia, and other channels. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  19. 19. Improve your product demos. Don't show features – tell your story with user scenarios that show how needs are met. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  20. 20. Don't skip #webinar rehearsal even if presenters know the topic cold; transitions can trip you up – practice makes perfect. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  21. 21. Don’t have the time/resources to manage a full-blown #webinar? Produce a short #podcast instead. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  22. 22. When it comes to #events, absolutely everything shapes the experience – do sweat the details. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  23. 23. #PPC ain’t cheap anymore. Invest in it as an ongoing program and continuously manage & optimize for max ROI. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  24. 24. Provide a reason to follow your #LinkedIn company page – use status updates to promote your news and #content. STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  25. 25. Prospects don’t #search on your messaging – optimize based on how THEY think. #SEO #SEM STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  26. 26. Maximize ROI from #PPC campaigns: don't just link to your home page – build targeted landing pages & track conversions. #SEM STRATEGY | TOOLS AND EXECUTION | CONTENT | WEBINARS AND EVENTS | SEO AND SOCIAL
  27. 27. Want more? Follow me on Twitter for a new marketing tip every week: @j_a_scheer

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