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Marketing with Marketing with   Facebook              Jennifer Prahl                    @jprahl
What is Facebook?Facebook is an online social networking service with personal, professional & business profilesVarity of ...
Facebook PostsO Friend personal profiles and like    business/interest pagesO   Select posts appear on your wall or    tim...
The Social Network    http://bit.ly/Uy7mFt
Facebook User Growth     Facebook GrowthO Feb 2004 facebook launchedO 24 hrs 1,200 Harvard ProfilesO 1 month Half Harvard ...
Facebook Penetrationhttp://bit.ly/OsMFOk
Why Join Facebook     Facebook BenefitsO Massive reach  O 526 million daily active users     O CBS News - http://bit.ly/Qg...
The CatchO 90% don’t return to a liked page  O You’re goal: post relative content users will    engage in from news feedO ...
Facebook for Business     Facebook ToolsGetting StartedOCreating a page - http://on.fb.me/Ab3h3FOBuilding an Audience - ht...
Creating ContentO Not all Posts created equal  O Be relevant to you audience  O Use video and images  O Stay updated  O Co...
Creating ContentO Tips  O Write like you speak  O Don’t just talk about your product/org.  O Write with a purpose  O Devel...
Advertisements         Facebook ToolsO Advertisements  OSpecify your target audience – small or  large  Ohttp://on.fb.me/Q...
HelpO Help  O http://on.fb.me/QIQKtE  O Pages    O https://www.facebook.com/about/pages  O Marketing    O www.facebook.com...
Case Studies:   Common problems, controversies,            successesO Chick-fil-A facebook  http://allfacebook.com/faceboo...
SourcesO Social Network Video - http://bit.ly/Uy7mFtO Facebook Growth - http://bit.ly/NUi6jc,    http://yhoo.it/Pup3odO   ...
Facebook 3 1 - jennifer prahl
Facebook 3 1 - jennifer prahl
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Facebook 3 1 - jennifer prahl

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Facebook 3 1 - jennifer prahl

  1. 1. Marketing with Marketing with Facebook Jennifer Prahl @jprahl
  2. 2. What is Facebook?Facebook is an online social networking service with personal, professional & business profilesVarity of InteractionsO Connect: Messages, IM, Comments, Status, “friend” and “like”O Share: photos, videos, Events, Places, Interests, linking with other social media sites (twitter and Pinterest)
  3. 3. Facebook PostsO Friend personal profiles and like business/interest pagesO Select posts appear on your wall or timelineO Posts determined by relationship and settings - InterestsO Partial posts visible on wall, click for full viewO Comment, share, like
  4. 4. The Social Network http://bit.ly/Uy7mFt
  5. 5. Facebook User Growth Facebook GrowthO Feb 2004 facebook launchedO 24 hrs 1,200 Harvard ProfilesO 1 month Half Harvard undergrads with profilesO 2005 High schools picked up the site (5.5 mil)O 2006 opened up outside of schools (12 mil)O 2007 30 million registered users (50 mil)O 2012 900 million active registered usersO http://bit.ly/NUi6jc, http://yhoo.it/Pup3od
  6. 6. Facebook Penetrationhttp://bit.ly/OsMFOk
  7. 7. Why Join Facebook Facebook BenefitsO Massive reach O 526 million daily active users O CBS News - http://bit.ly/Qgl9PxO Targeted audiencesO Build relationshipsO React
  8. 8. The CatchO 90% don’t return to a liked page O You’re goal: post relative content users will engage in from news feedO Posts aren’t created equal O Insights helps you see what fans engage in
  9. 9. Facebook for Business Facebook ToolsGetting StartedOCreating a page - http://on.fb.me/Ab3h3FOBuilding an Audience - http://on.fb.me/TWCP9w
  10. 10. Creating ContentO Not all Posts created equal O Be relevant to you audience O Use video and images O Stay updated O ConnectO Insights O Monitor spikes and drops O Analyze why and when O http://on.mash.to/cyygFv
  11. 11. Creating ContentO Tips O Write like you speak O Don’t just talk about your product/org. O Write with a purpose O Develop titles O Be original
  12. 12. Advertisements Facebook ToolsO Advertisements OSpecify your target audience – small or large Ohttp://on.fb.me/QIQKtE OInfographic http://bit.ly/OsutEt
  13. 13. HelpO Help O http://on.fb.me/QIQKtE O Pages O https://www.facebook.com/about/pages O Marketing O www.facebook.com/marketing O Under utilized tools O http://mashable.com/2012/07/27/facebook-marketing-resour
  14. 14. Case Studies: Common problems, controversies, successesO Chick-fil-A facebook http://allfacebook.com/facebook-backlash-chick-fil-a-nr and http://www.npr.org/2012/07/27/157417229/chick-fil-a-gO Facebook Maretking Success! http://www.socialmediaexaminer.com/9-facebook-mark
  15. 15. SourcesO Social Network Video - http://bit.ly/Uy7mFtO Facebook Growth - http://bit.ly/NUi6jc, http://yhoo.it/Pup3odO Facebook Penetration - http://bit.ly/OsMFOkO Why Should your business try facebook? http://bit.ly/Qim0itO Daily Active Useres - http://bit.ly/Qgl9PxO Insights tips - http://on.mash.to/cyygFvO Creating Content - http://on.fb.me/SqSkQxO Content tips - http://on.fb.me/Vfpzuv

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