Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Torque brand workbook

445 views

Published on

Published in: Business, Technology
  • Be the first to comment

Torque brand workbook

  1. 1. BRINGING YOUR BRANDTO LIFEREFLECTING YOUR COMPANY’S BRAND INYOUR WORKSPACEFLUTTER LTD | flutterltd.com | 312-850-8241PINTERESTIMAGE/MOOD BOARDARCHITECT / INTERIOR DESIGNERTOOLS TO USEBRINGING YOUR BRANDTO LIFEREFLECTING YOUR COMPANY’S BRANDIN YOUR WORKSPACE
  2. 2. PERSONALITYIt’s all aboutLOGOA logo should be carefully consideredand created. It is a visualreflection of who the company is andeffectively reflects the company’spersonality.LOGOPERSONALITY OF BRANDCOLOR & FONTSBRAND ELEMENTSThe logo has 3 main brand elements that areused to create consistency in all marketing.GRAPHIC MARKCOLOR PALETTEFONTSPANTONEC — 0M — 100Y — 100K — 0PANTONEC — 100M — 5Y — 20K — 15PANTONEC — 35M — 0Y — 100K — 10MEMPHIS Bold GOTHAM LightYour logo and brand colors can be a startingpoint, the props on a stage, for bringingyour workspace to life and making it a truememorable experience.11
  3. 3. DESCRIPTIVE WORDS22FlexibleApproachableFluidCreativeEnergeticYour company’s logo mark is a visualdescription of your company.DESCRIPTIVE WORDS OFYOUR COMPANY____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  4. 4. TOUCH SMELLSIGHT TASTE HEARINGWORKSPACE + 5 SENSES = AN EXPERIENCE33VISION THE EXPERIENCEUse the five senses and write the experience youwant people to have when they visit your workspace.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  5. 5. BRINGING YOUR BRANDTO LIFEREFLECTING YOUR COMPANY’S BRAND INYOUR WORKSPACEFLUTTER LTD | flutterltd.com | 312-850-8241PINTERESTIMAGE/MOOD BOARDARCHITECT / INTERIOR DESIGNERTOOLS TO USE

×