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So you’re linked in, now what

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Most chemical professionals have a Linked-In profile but don't take advantage of this powerful social networking tool. Attend this session if you want to learn why you should login frequently, update your status regularly, join groups, participate in discussions, follow companies, endorse and/or recommend colleagues. Examples will be given of how effective this social media vehicle can be for chemical professionals from industry, government and academia. Presented by Jennifer Maclachlan in the Resources and Best Practices for Entrepreneurs symposium on the Small Chemical Businesses track at #NERM2013.

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So you’re linked in, now what

  1. 1. So you’re Linked-In, now what? BY: JENNIFER L. MACLACHLAN, PID ANALYZERS, LLC SANDWICH, MA PRESENTED AT #NERM2013 NEW HAVEN, CT OCTOBER 24, 2013 BEST PRACTICES FOR ENTREPRENEURS #SMALLCHEMBIZ PROGRAM TRACK
  2. 2. Who is this room has a linked-in profile? Let’s see a show of hands How often do you login to Linked-In? Do you login to Linked-In from a mobile device? Why do you login?
  3. 3. Getting started at Linked-In  Use the customize option for your Linked-In Public Profile: Example: www.linkedin.com/in/jenniferlmaclachlan This is printed on the back of my business card. I want people I meet to be able to connect with me  Make connections: this can be done the fast and easy way by sending invites to connect to your entire address book  But beware of this: Linked-In continues to send email to those people you invited to connect and they may end up feeling obligated to connect and/or it could be a family member who may be better served as a Facebook friend than as a Linked-In connection
  4. 4. Getting started at Linked-In: Select a profile picture that actually looks like you It comes in handy from a real-life social networking perspective when contacts can recognize you.
  5. 5. BUILD YOUR NETWORK  Use a personalized message when you can  Otherwise, if people don’t know you, then they have to look at your profile  Truthfully, they will look at common connections and judge your value as a connection based on those connections  Tell them how you know them and/or why you want to connect  Remember: Linked-In is considered social networking for business professionals; so be social and communicate
  6. 6. Here’s what Linked-In says about Invitations & Connecting
  7. 7. WRITE YOUR PROFILE SUMMARY  Make it easy for people to connect with you  Your summary is the highlight reel of your profile  Don’t make people scroll down to decide if they want to connect with you  Compel them to click the CONNECT button with your summary
  8. 8. HERE’S MY SUMMARY
  9. 9. SKILL ENDORSEMENTS Credit: Linked-In Help/Answers
  10. 10. LINKED-IN PROMPTS PEOPLE TO ENDORSE YOUR SKILLS Best practice Publish to your profile only those endorsements that match your skill set
  11. 11. LINKED-IN LEARNING WEBINARS Credit: Linked-In Help/Answers
  12. 12. Why it’s helpful to know when contacts change jobs Seeing that Jennifer Milk is no longer employed by my local Patch will prompt me to connect with the new Editor of The Patch.
  13. 13. You can take it with you when you go… You’ll be able to take your contacts with you when you leave your job if you are Linked-In with them
  14. 14. This is my Linked-In Public Profile address
  15. 15. Exactly how many is 500+ connections?
  16. 16. Linked-In Groups are a way to connect, interact and meet people with similar interests and/or professional goals
  17. 17. Remember that Linked-In is professional and there are far more people watching the discussions that you might ever know. Don’t get tricked by the trolls.
  18. 18. Updates are for Everyone Don’t know what to share in your Linked-In update? Whether you work in industry, academia or government, the update function should be utilized to share what you are working on, presentations you have given, blog posts, meetings you are attending, interesting articles you have read etc.
  19. 19. Sharing your Linked-In update to Twitter can be done from the update function
  20. 20. THIS POST ORIGINATED ON HOOTSUITE AND I SHARED IT SIMULTANEOUSLY WITH LINKED-IN AND TWITTER Note that this update is written in Twitter language with hashtags
  21. 21. LINKED-IN UPDATE ABOUT THIS LINKED-IN SESSION
  22. 22. Here’s what it looked like on Twitter
  23. 23. DID YOU KNOW THAT YOU CAN TAG ON LINKED-IN?
  24. 24. Did this presentation leave you wanting to learn more about integrating social sharing and social media marketing best practices across the most popular social media platforms? Then join me, in this room this afternoon at 1:30pm, for an in-depth social media marketing session, exploring the scope of your invention featuring actual case studies and ACS Division of Small Chemical Businesses member benefits. The afternoon concludes with a facilitated discussion with an all-star panel addressing best practices for entrepreneurs.

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