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Most chemical professionals have a Linked-In profile but don't take advantage of this powerful social networking tool. Attend this session if you want to learn why you should login frequently, update your status regularly, join groups, participate in discussions, follow companies, endorse and/or recommend colleagues. Examples will be given of how effective this social media vehicle can be for chemical professionals from industry, government and academia. Presented by Jennifer Maclachlan in the Resources and Best Practices for Entrepreneurs symposium on the Small Chemical Businesses track at #NERM2013.