Social Media in Federal Government - NCMA

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Jennifer Schaus presents to NCMA - National Contract Management Association about the use of social media in the Federal Government. More info: JSchaus@JenniferSchaus.com or + 1 - 2 0 2 - 3 6 5 - 0 5 8

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Social Media in Federal Government - NCMA

  1. 1. The Impact of Social Media&The US Federal GovernmentApril 18, 2012
  2. 2. Jennifer Schaus & AssociatesWashington, DC – Rome, ItalyBackground:Over 15 Years US FED GOV Sales / Marketing / BD / Procurement ExperienceDun & Bradstreet – FED GOV DivisionPhysical Security Sales & GSA SchedsGSA Sched – Sales / Marketing / BD / Lobbying / Social MediaClients: Small, Mid-Size, Large, Fortune 500Products & ServicesDomestic & InternationalB2G Networking – 3rdThursdays @ The Kennedy Center
  3. 3. Social MediaWHAT: Allows real-time connection & interaction. Sharing info, content, text, video,audio, photo. Intersection of technology & content.WHEN: 24 / 7WHO: Anyone. All people. Consumers, Business, Government, etcWHERE: WorldwideHOW: Mobile or Internet AccessWHY: Phenomenon – Contagious – Instant gratification – Act & React = InteractSocial Media has created a human reliance, expectation and addiction ontechnology to deliver information instantaneously.
  4. 4. Forms of Social Media:BlogsWikisFacebookTwitterGoogle+LinkedInYouTubeGov 2.0
  5. 5. Advantages:Increased CommunicationMore InformedExpedite Info SharingReal TimeDisadvantages:PrivacyData RisksAcceptable UseMis-informationAccidents: Anthony Weiner
  6. 6. Social Media Background:e-GOV Act Dec 17 2002Purpose:Improve Management & promote e-gov services by establishing CIO (ChiefInformation Officer) within OMB (Office of Management & Budget)Establish a framework of measures to improve citizen access to governmentinformation and services
  7. 7. Other Impacts & Results from Social MediaSME’s (Subject Matter Experts) on Social MediaExample: Georgetown University Certification Program,“Social Media for Government”Class on how to create, manage social media campaigns for government agenciesIntended Audience: Public Affairs to CIO
  8. 8. Sectors of Social MediaG 2 C = Government to CitizenC 2 G = Citizen to GovernmentC 2 C v G = Citizen to Citizen versus GovernmentG 2 B = Government to Business / ContractorB 2 G = Business / Contractor to GovernmentG 2 G = Government to Government- Internal within the Agency- External to other Agency- External to other Government
  9. 9. C 2 C v GCitizen to Citizen versus GovernmentExamples:Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, BahrainUSA – Occupy Wall Street & other protestFacebook: Schedule ProtestTwitter: Organize ProtestYouTube: Market & Tell Story to outside world
  10. 10. G 2 C = Government To CitizenImprove quality of services & call for greater citizen engagement / involvementExamples:2009 – CDC & Swine Flu2010 – EPA & Gulf Of Mexico Oil Spill2011 – FEMA & Hurricane IreneClinical Trials & Social Media- Increase Speed and Lowered Costs- Greater Patient Access & Engagement- Availability of Control PatientsNIH Clinical Trials & the use of YouTube- Educate Citizens- Volunteer & Healthcare Hashtag Stories
  11. 11. G 2 C ContinuedIntel Agency Examples:CIA – Visible Technologies – crawls data for key wordsSimilar to Cold War Russia – newspapersFBI & DHS – mining social media sites for key wordsSame Objective – catch the bad guysNew Technology – social media = the new form of communication* CONCERNS: Privacy to Citizens
  12. 12. C 2 G = Citizen to GovernmentGov 2.0Allows interaction for citizens to contact governmentExamples:Open 311- DC & San FranciscoReport Traffic light outage, potholes, etc.National Weather Service: #wxreport
  13. 13. G 2 C ContinuedPresident/White House to CitizensCall for “Greater Transparency”YouTube Channel“West Wing Week”TwitterTown Halls – Obama July 2011Reactions to State of UnionFacebookPhoto of the Day & videos
  14. 14. G 2 G – Government To GovernmentAllows agencies to communicate within the agency – sharing initiatives andsoliciting feedback, etc. – as well as communicate with other agencies.Internal:NASA Spacebook – conversation w/in agencyDoD – Real Warriors Campaign for PTSDExternal:Fed SpaceWhite House – SAVE – “Suggestion Box” for Fed Gov employees on how to savemoney within the govt.
  15. 15. B 2 G = Business to GovernmentCan include contractors and can include contractors communicating with othercontractors for obtaining government business.TFCN – The Federal Contractor NetworkGovLoopLinkedIn – Various groupsTwitterGovWin – Gov RFP opps and on-line teaming
  16. 16. G 2 B = Government to BusinessCan evaluate contractorsCan contact businesses for registrations or RFI / Sources SoughtExample:SBA – Portal for Small Business Learning CenterIncrease interest in Government Contracting
  17. 17. FED GOV SOCIAL MEDIAOf Note Rankings:Tumblr – GSA 1st(social, blogging)Facebook – Most Popular – Marines 2+ MillionTwitter – Most Popular – NASAPintrist – Army – DIY & DécorFlickr – LOCGoogle + = NASA
  18. 18. Social Media Conclusions:Not StaticAlways ChangingRace for SpeedInfo becomes obsolete quickerMost agencies embracing & usingIntersection of Public Affairs (content) & CIO (technology)Here to stay & will evolve
  19. 19. THANK YOUJennifer SchausJennifer Schaus & AssociatesWashington, DC – Rome Italyhttp://www.JenniferSchaus.comB2G SERVICES:GSA SchedulesFed Gov Sales / Marketing / BD / LobbyingState Gov Sales / Marketing / BD / LobbyingOther B2G Consulting Services as needed+ 1 – 2 0 2 – 3 6 5 – 0 5 9 8

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