Managing Online Life

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Managing Online Life

  1. 1. Jennifer Koerber, Branch Manager Honan-Allston Branch, Boston Public Library
  2. 3. Why are you here? <ul><li>Professionally? </li></ul><ul><li>Personally? </li></ul><ul><li>It is who you are. </li></ul>
  3. 4. Before You Create an Account <ul><li>Think about whether you want it to be personal, professional and/or public </li></ul><ul><li>Understand the limits of the tool you’re using </li></ul><ul><li>Look at the existing culture </li></ul><ul><li>Consider the kind of content you want to put up </li></ul><ul><li>Think really hard about linking parts of your online self together. </li></ul>
  4. 5. Personal vs. Professional vs. Public <ul><li>Personal </li></ul><ul><ul><ul><li>Locked and/or filtered </li></ul></ul></ul><ul><ul><ul><li>Meant for friends and family </li></ul></ul></ul><ul><ul><ul><li>Real name, nickname or pseudonym/handle </li></ul></ul></ul>
  5. 6. Personal vs. Professional vs. Public <ul><li>Professional </li></ul><ul><ul><li>Open and/or unfiltered </li></ul></ul><ul><ul><li>Meant for professional contacts, professional discussions and patrons </li></ul></ul><ul><ul><li>Real name or a pseudonym/handle* </li></ul></ul><ul><ul><li>* Different from anonymous institutional account like “AllstonLibrarian” </li></ul></ul>
  6. 7. Personal vs. Professional vs. Public <ul><li>Public </li></ul><ul><ul><li>Open to the world </li></ul></ul><ul><ul><li>Can be personal or professional or both </li></ul></ul><ul><ul><li>Real name or pseudonym/handle </li></ul></ul>
  7. 11. Personal vs. Professional vs. Public <ul><li>How public are you are in real life? </li></ul><ul><li>How open or private do you want to be? </li></ul>
  8. 12. How to be here <ul><li>Don’t let a locked profile lull you into security. </li></ul><ul><li>Whining – Occasional sassy bitching is fine. Endless complaining is no more interesting online than in person. </li></ul><ul><li>Woo Hooo! A Weekend in Photos! – same thing </li></ul><ul><li>Neutrality – Don’t be boring. Take a position. </li></ul><ul><li>Be local and be passionate. </li></ul><ul><li>Don’t bag on your friends or your clients or your job. </li></ul><ul><ul><ul><li>Alexis Kerschner, lexiecom </li></ul></ul></ul>
  9. 13. How to be here <ul><li>Remember the billboard! </li></ul><ul><li>It’s all “out of context” </li></ul><ul><li>You get to choose – everyone does it differently </li></ul><ul><li>We are always our professional selves, in real life or online </li></ul><ul><li>We are also always our personal selves </li></ul>
  10. 14. Social media ≠ oversharing
  11. 31. Resources <ul><li>Crafting an Online Persona by Craig Anderson (slideshare) </li></ul><ul><li>Who Really Owns Your Social Media Persona? by Drew McClelland </li></ul><ul><li>Fired for Facebook and Twitter by Phil Gerbyshak (and make sure you read through the comments for more) </li></ul><ul><li>The Psychology of Social Media: Can a visible brand ruin your life? by Jennifer Leggio </li></ul><ul><li>How to Friend Mom, Dad and Your Boss on Facebook....Safely by Sarah Perez </li></ul><ul><li>Our Emotional Lives in Social Media by Aliza Sherman </li></ul><ul><li>A Guide to Protecting Your Information Privacy on the New Facebook by Jay Hathaway </li></ul><ul><li>eclecticlibrary.blogspot.com </li></ul>
  12. 32. Thank you! <ul><li>Jennifer Koerber </li></ul><ul><li>[email_address] </li></ul><ul><li>eclecticlibrary.blogspot.com </li></ul><ul><li>facebook.com/jennifer.koerber </li></ul><ul><li>linkedin.com/in/jkoerber </li></ul><ul><li>twitter.com/eclecticlibrary </li></ul>

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