Targeting Your Audience

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A few points to consider when designing your message for a specific audience.

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Targeting Your Audience

  1. 1. Targeting Your Audience Define the AudienceBegin by defining your audience. Look at the media that your targetdemographic typically reads and watches. Which newspapers, blogs,magazines, books, websites, TV programs, etc. do your audiencemembers consume?
  2. 2. Targeting Your Audience Learn the VernacularHow do members of this group speak? Are there key phrases orterminology that members use? Understanding the language of your audience will resonate with viewersand will help your message come across as more genuine than terms orslang that are unfamiliar to the average group member.
  3. 3. Targeting Your Audience Put Yourself in Their ShoesTry to see things from your audience s perspective. If you are not amember of the group, pretend that you are for a moment. What arevalues, goals and even obstacles that this group faces?Do your research on these issues if necessary.
  4. 4. Targeting Your AudienceShow Your Design to a Target Audience Member Try to arrange for a member of this demographic to look at your design ideas to see if your message is on target. Doing so will give you valuable perspective, and will let you know if your design is headed in the right direction. This is a simple step, but one often overlooked by designers. Doing so can save you a lot of time, disappointment and failed marketing dollars.

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