Current Issue with Store• Lack of organization• To many visual distractions (through posters) • Weak entry display that blocks the view to the rest of the store • Unclear message shown through dressing the mannequin• Because of the busyness of the ceiling and pipes the ﬂoor and visualdisplay needs to be kept simple and clutter free • The space is not well deﬁned, there is no clear deﬁned pathways• Lack of mirrors
OUR INTENTION• We want to make the layout simple, clean and impactful. • The current layout is heavy and crowded and does not help the customerunderstand the classiﬁcation of product range.• Our intention is to re-organize the store and help clarify the brand image andofferings of Galeries Lafayette, Montparnasse.• We would like the displays to be economically reasonable. • The layout that we propose is to launch the new collection for spring/summer2010, focusing on the products produced by Galeries Lafayette own brand.
New Concept: ESCAPISMWe want to portray a feeling of a breath of fresh air and freedom, to engage the customer to think about weekend getaways and summer which is approaching. Think about the store as an escape from the daily routine, forget about work, and enjoy a comfortable shopping experience.
EXPLAIN CONCEPT• The birds symbolize the freedom of spring and summer and give the feelingof free time and weekend getaways. • e want the customer to think of their shopping experience at Galeries WLafayette as a moment of release and enjoyment. (Just like going on a weekendtrip to the countryside).• The materials we plan on using to cover the tables are burlap, which relatesto the natural environment and to our concept of Escapism.• The accessories will be displayed in and around the bird cages which arehanging from the ceiling and lay on the table. • Scarves and small textiles will be hanging from the mouth and claws of thebirds.
MANNEQUINS• We plan on using two realistic mannequins in the entry way to frame the maintable in the “placette.”• Throughout the rest of the accessories department we will use stylisticmannequins. They will be full body, head, and torso mannequins to display thehats, scarves, etc.
PROJECTED BUDGET Item Quanitity Price Per one Total Price Burlap 20 meters 3,30 per meter 66,00 Bird Cages 13 40 per cage 520,00 Fake Birds 150 0,50 per bird 75,00 Background Print 2 200 400 Total Price 1.061 Price Per Meter Squar 17,70 (60 meters)