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The World of Colors Part 2 of 4

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Did you know that colors have different meanings around the world? In section 2 of 4, there's details about the significance of colors, how colors affect us and more information that is useful when using colors in marketing.

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The World of Colors Part 2 of 4

  1. 1. THE WORLD OF COLORS: An overview of the meaning of colors. From black to purple.
  2. 2. TABLE OF CONTENTS: Page Title: Page Number: I. Colors & Marketing 3 A. Facts & Statistics 4 B. Color Based on Gender & Shoppers 19 C. How to Use Color 24 II. Color Profiles 30 A. Color Profile: Black 31 B. Color Profile: Blue 37 C. Color Profile: Green 43 D. Color Profile: Orange 49 E. Color Profile: Purple 55 Page Title: Page Number: F. Color Profile: Red 61 G. Color Profile: White 67 H. Color Profile: Yellow 73 I. Color Profile: Others 79 III. Color Symbolism Around the World 86 A. Color Symbolism: China 87 B. Color Symbolism: India 106 C. Color Symbolism: Japan 120 IV. Company Profiles 129 V. The World of Color: Overall 140 VI. Work Cited 144
  3. 3. COLOR PROFILE: EAST VS. WEST- Eleganc e Fear Health Immortalit y Prosperity Trust Wealth Control Death Funerals Intimidation Mournin g Power Rebellion Compiled By author from: empower-yourself-with-color-psychology.com Black East: West:
  4. 4. COLOR PROFILE: FACTS- Used to Market Luxury Products Used to Trim Down the Appearance of Size on Items Best if Used in Galleries Used by Companies That Wish to Boost Sophistication Black: Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com
  5. 5. COLOR PROFILE: FACTS- Death Evil Mystery Compiled By author from: writeontrack.ie Images sourced from: Google images Black Negative Views:
  6. 6. COLOR PROFILE: HOW IT AFFECTS US- Black: • Seen as the symbol of intelligence • Has a negative connotation • Can evoke strong emotions • Using too much of it can become overwhelming for consumers
  7. 7. COLOR PROFILE: COLOR USES- PopularFor: • Cars • Technology QuestionableFor: • Agriculture • Household Goods UnpopularFor: • Airlines • Energy • Finance • Food • Health Care Compiled By author from: blog.marketo.com Black:
  8. 8. COLOR PROFILE: EAST VS. WEST- Exploration Healing Immortality Purity Relaxation Stability Trust Authority Calm Conservative Corporate Depression Peace Trust Blue East: West: Compiled By author from: empower-yourself-with-color-psychology.com
  9. 9. COLOR PROFILE: FACTS- Seen in Banks & Businesses Provides a Sense of Security & Trust in a Brand Promotes Air & Sky Products The Number One Color in Most of the World Blue: Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com & designzzz.com
  10. 10. COLOR PROFILE: FACTS- Coldness Fear Masculinity Blue Negative Views: Compiled By author from: writeontrack.ie Images sourced from: Google images
  11. 11. COLOR PROFILE: HOW IT AFFECTS US- Blue: • Curbs appetite • Stimulates productivity • Has a calming effect • Provides a sense of tranquility & Space
  12. 12. COLOR PROFILE: COLOR USES- PopularFor: • Agriculture • Airlines • Energy • Finance • Health Care • Technology QuestionableFor: • Household Goods UnpopularFor: • Cars • Food Blue: Compiled By author from: blog.marketo.com
  13. 13. COLOR PROFILE: EAST VS. WEST- Fertility Harmony Health Hope Nature New Life Regeneration Virtue Youthful Environmental Awareness Greed Jealousy Luck Nature New Birth Regeneration Saint Patrick's Day Spring Green Eas t: West : Compiled By author from: empower-yourself-with-color-psychology.com
  14. 14. COLOR PROFILE: FACTS- Easiest Color for Eyes to Process Used to Relax in Stores Promotes Green Products & Medicine Associated with Money & Banks Green: Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com
  15. 15. COLOR & MARKETING: FACTS- Envy Jealousy Guilt Green Negative Views: Compiled By author from: writeontrack.ie Images sourced from: Google images
  16. 16. COLOR PROFILE: HOW IT AFFECTS US- Green: • Strong emotional correspondence with safety • Can improve vision • Stimulates harmony in brain • Encourages balance between body & emotions leads to decisiveness
  17. 17. COLOR PROFILE: COLOR USES- PopularFor: • Energy • Finance • Food • Household Goods • Technology QuestionableFor: • Agriculture • Health Care UnpopularFor: • Airlines • Cars Green: Compiled By author from: blog.marketo.com
  18. 18. COLOR PROFILE: EAST VS. WEST- Happiness Positive Color Purging Spirituality Affordable Inexpensive Items Halloween Orang e Eas t: West : Compiled By author from: empower-yourself-with-color-psychology.com
  19. 19. COLOR PROFILE: FACTS- Creates Call to Action [Subscribe, Buy, Sell] Shows Caution Draws in Impulse & Window Shoppers Best for Promoting Healthy Food Products Orange: Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com
  20. 20. COLOR PROFILE: FACTS- Ignorance Sluggishness Orange Negative Views: Compiled By author from: writeontrack.ie Images sourced from: Google images
  21. 21. COLOR PROFILE: HOW IT AFFECTS US- Orange: • Stimulates creativity • Stimulates mental activity • Generate muscle energy • Consumers respond with either love or hate for this color
  22. 22. COLOR PROFILE: COLOR USES- PopularFor: • Food • Health Care • Technology QuestionableFor: • Agriculture • Household Goods UnpopularFor: • Airlines • Cars • Energy • Finance Orange: Compiled By author from: blog.marketo.com
  23. 23. COLOR PROFILE: EAST VS. WEST- Authority Rank Wealth Royalty Spirituality Wealth and Fame High Ranking Positions of Authority Military Honor Purple East: West: Compiled By author from: empower-yourself-with-color-psychology.com
  24. 24. COLOR PROFILE: FACTS- Used in Anti-aging & Beauty Products Used to Soothe or Calm Represents a Creative & Wise Brand Has a Feminine Design Purple: Compiled By author from: pamorama.net & digitalinformationworld.com & brandongaille.com
  25. 25. COLOR PROFILE: FACTS- Mystery Moodiness Purple Negative Views: Compiled By author from: writeontrack.ie Images sourced from: Google images
  26. 26. COLOR PROFILE: HOW IT AFFECTS US- Purple: • Stimulates the problem solving area of the brain • Stimulates creativity • Often well liked by very creative or eccentric individuals • It’s the color that is most preferred by pre-adolescent children
  27. 27. COLOR PROFILE: COLOR USES- PopularFor: • Finance • Health Care • Technology QuestionableFor: • Agriculture • Energy UnpopularFor: • Airlines • Cars • Food • Household Goods Purple: Compiled By author from: blog.marketo.com
  28. 28. WORK CITED: • "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016. <http://coschedule.com/blog/color-psychology-marketing/>. • "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>. • "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>. • "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>. • "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July 2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>. • "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>. • "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>. • "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>. • "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>. • Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>. • Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>. • "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>. • "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>. • "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic 4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>. • "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>. • "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>. • "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>. • "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>. • "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors- say-about-your-business.html>.
  29. 29. CONTACT US FOR THE FULL PRESENTATION: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com

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