An overview of what gender marketing is, marketing strategies, and differences that come up when marketing to females vs. males.

1. B AT T L E O F T H E
G E N D E R S !
M A R K E T I N G E D I T I O N !
Males!
Female
s!
VS:

2. TABLE OF CONTENTS:
Page Title: Page Number:
Gender Marketing Information 3
Gender Marketing 4
The Do’s & Don’ts of Marketing 12
Marketing Strategies 19
Marketing Differences 28
Ad Examples 36
Page Title: Page Number:
Gender Marketing Online 41
E-commerce Marketing 42
Online Marketing Tips 48
How the Genders Differ 52
Shopping Habits 53
Ad Components 58
Work Cited 69

3. GENDER MARKETING:
DEFINITION-
•Gender Marketing:
Includes studies and actions
that adapt marketing policies
depending on the targeted
gender
Mainly has applications in
product policies and
advertising
This practice comes from the
USA where it is much more
developed
Can sometimes be a
controversial subject
Has lead to bad buzzes when
it awkwardly supports or
reproduces gender
stereotypes
Compiled By Author From Sources: digitalmarketing-glossary.com

4. GENDER MARKETING:
FACTS-
•Gender Marketing is not about
male versus female
It is about understanding
the customer and their
profile thoroughly
Marketers generally adopt
neutral marketing to play it safe
Both men and women
feel that they have not
been targeted by
marketers properly
Marketers should continuously
strive for competitiveness and
take benefits from the changing
environment
This can be facilitated by
using gender marketing
Compiled By Author From Sources: 123helpme.com

5. GENDER MARKETING: PRODUCTS
MARKETED-
WOMEN:
•Tampons and Pads
Baby Diapers
Bras and other Clothes
Make-up
Perfume
MEN:
•Cars
Sports
Cologne
Technology
Razors

6. GENDER MARKETING:
FACTS- WOMEN
•Women like attention when they shop
They like salespeople who ask questions, know their merchandise, and make suggestions
Women will browse through several departments, and they’ll ask for help when they make buying decisions
Women make the majority of purchases for the home, including food, clothing, health care and toiletry products
They are decision makers on automobiles, appliances, and other major purchases
Women make up 51.4% of the U.S. population, but influence the purchase of or actually buy 85% of everything in an average American home
More and more women are turning to online shopping for its convenience
Compiled By Author From Sources: allbusiness.com Images from: Google Images

7. GENDER MARKETING:
STATS- WOMEN
•37% Pay attention
to brands that are
committed to
environmental
causes
58% Of online
spending is done
by women
75% Identify as the
primary shoppers
for their
households
78% Of women in
the US use the
Internet for
product
information before
making a purchase
91% Say
advertisers don’t
understand them
92% Pass along
information about
deals or finds to
others
Compiled By Author From Sources: http://thenextweb.com/

8. GENDER MARKETING:
FACTS- MEN
•Men usually know what they want, go directly to that department, choose their item, pay, and get out of the store as quickly as possible
They don’t like to browse selections available
Most don’t want much interaction with the sales staff, other than product information
Men usually shop for home improvement items, such as tools
They also have preferences for food and personal items
Men do shop more for electronics, and they spend more time researching these purchases
Compiled By Author From Sources: allbusiness.com Images from: Google Images

9. GENDER MARKETING:
STATS- MEN
•5% Check
catalogues for ads
44% Of young dads
are influenced by
major search
engines
44% Told friends
about positive
experiences they
had online
concerning
products or brands
50% Of young dads
are influenced by
digital ads &
banners
54% Use social
networks when
researching
products
68% Of male
smartphone
owners are likely to
make purchases
because of mobile
ads
Compiled By Author From Sources: entrepreneur.com

10. MARKETING:
MAKE SURE TO-
Women: Men:
•Build Relationships
Create an Emotional
Appeal
Communicate Brand Value
•Consider their
Needs
Make Things Easy
Provide
Information About
the Product
Compiled By Author From Sources: marketingdonut.co.uk/ jenkinsonassoc.co.uk/ kdmpop.com/ adspeed.com

11. MARKETING:
THE DON’T DO’S-
Women: Men:
•Don’t Stereotype
Don’t go to Extremes
Don’t Forget Women Shop
•Don’t use
Clichés
Don’t be Cute
Don't use
One Ad for
All
Compiled By Author From Sources: marketingdonut.co.uk/ adspeed.com

12. MARKETING STRATEGY:
WOMEN-
•Family and
employment status
are the most
important factors
when trying to
appeal to women
Effective marketing
to women is about
setting high
standards and
consistently
delivering on
promises
The perceptive
nature makes them
more receptive to
contextual brand
messaging
Women are also
excellent at
detecting
inconsistencies in
the marketing
message
Companies need to
determine what is
important to them
and focus in on
providing results in
those areas
Companies need
to: have a good
marketing scheme,
back up promises
and build
relationships with
them
Compiled By Author From Sources: http://ijbssnet.com/

13. MARKETING STRATEGY:
WOMEN-
•If your product performance and
retail experience do not match
your message you have lost her
trust and she will find another
place to spend her money
If women trust your product and find it to
be a quality product they are willing to
pay a premium for the product
Compiled By Author From Sources: http://ijbssnet.com/

14. MARKETING STRATEGY:
WOMEN-
•The traditional approach
of marketing to women
through daytime television
is no longer effective
Women do not like to be
reminded of their age or
excluded based on their
age
It is best to treat women
as equals and avoid
stereotypes
Women prefer to be a part
of a group rather than
singled out and they
should be marketed to as
a collective group
Compiled By Author From Sources: http://ijbssnet.com/

15. MARKETING STRATEGY:
WOMEN-
•The best marketing approach for women is word of
mouth:
Having an updated, easy to navigate
website, and taking advantage of social
media outlets to advertise are the best
strategies
This allows women to feel like they are
part of the advertising and connect with
other women who have similar interest
and purchasing habits
Traditional marketing mediums such as
television and radio can help to get
name recognition but need to be
supplemented with online marketing to
be effective with the modern women
Compiled By Author From Sources: http://ijbssnet.com/

16. MARKETING STRATEGY:
MEN-
•The most
important factors
to men are age,
income and
education
Majority of
decisions made by
men are for
themselves
Men seek
enlightenment,
experience, and
success on their
own terms
They define
themselves as
principle-driven
and identify
themselves as
family-centric
Men also make
impulsive
purchases
Compiled By Author From Sources: http://ijbssnet.com/

17. MARKETING STRATEGY:
MEN-
•The best way to
market to them is to
break them into age
groups
Separating into age
groups is done because
of how each group
likes to spend their
recreational hours
Companies must
decide on a marketing
strategy across an ever-
increasing number of
mediums
Compiled By Author From Sources: http://ijbssnet.com/

18. MARKETING STRATEGY:
MEN-
Age Group: Interests: How to Market to Them: Other:
12 to 24 Interested in video games
and sports
Billboards in video games
online ads are the best
mediums for this audience
Diverse but they tend to
the same interest
25 to 44 Internet is their number one
activity followed by watching
television
Traditional television and
print ads mixed with online
advertising to reinforce the
message is the best way to
reach them
Activities that keep the
interest of this group are
much broader and there is a
less distinct favorite activity
45 to 64 Television is the main activity
but they are starting to use
the internet as well
Mostly television ads will
work but also being aware
that they are online
Changing likes is making it
difficult to market to them
Compiled By Author From Sources: http://ijbssnet.com/

19. MARKETING STRATEGY:
MEN-
•Things to keep in mind when marketing to men:
Men judge a shopping
experience in utilitarian terms
They judge things such as the
availability of parking, length of
checkout lines, and the stock of
the items they came to buy
It is also important to market to
men in such a way that isn’t
perceived as too feminine or to
over the top
Compiled By Author From Sources: http://ijbssnet.com/

20. MARKETING DIFFERENCES:
WOMEN-
• Care more about comparison shopping, bargain hunting and getting
a lower price at outlet stores
•Brand vs. Price:
• Women don’t care if a product is “manly” or “too feminine”Metro vs. Hetro:
• They consider how practical the product is
• Its important that it be useful and needed for them to buy
Practicality vs. Luxury:
Compiled By Author From Sources: smallbusiness.chron.com/

21. MARKETING DIFFERENCES:
WOMEN-
•Detail vs. Simplicity:
Female brains have stronger
connections between the
and left hemispheres: means,
their language and memory
in touch with their emotions
They also have a larger
hippocampus region, which
translates to better recall of
detailed information
For marketing: use loads of
detail and emotional cues
Compiled By Author From Sources: smallbusiness.chron.com/

22. MARKETING DIFFERENCES:
WOMEN-
•Emotion vs. Function:
Women are looking for an
emotional, tactile experience
when they shop: Consider
how she will use the product
differently
They are looking for
decisions that are "right for
their families" or that "help
them bring out the best
version of themselves“
They want goods that make
their friends happier, get the
job done faster and provide a
little bit of encouragement
along the way
Compiled By Author From Sources: smallbusiness.chron.com/

23. MARKETING DIFFERENCES:
MEN-
• Men are willing to shop at traditional department stores to find well-known brand names,
regardless of the price
•Brand vs. Price:
• Men can be sold traditional "women's products" like beauty products and vacuum cleaners if
advertisers promote the functionality, engineering and brand-name image, using men who
aren't overly burly or overly feminine
Metro vs. Hetro:
• Men want the luxury of the product they won’t care much if its practical as long as it’s a
named brand
Practicality vs. Luxury:
Compiled By Author From Sources: smallbusiness.chron.com/

24. MARKETING DIFFERENCES: MEN-
•Detail vs. Simplicity:
Men have superior
spatial ability and
problem-solving
processes
Keep advertisements
simple, but show
important design
elements
Ads need to be
understood and
represent a product
men will use
Compiled By Author From Sources: smallbusiness.chron.com/

25. MARKETING DIFFERENCES: MEN-
•Emotion vs. Function:
Men aren't looking for
words like "touch" or
"smile" in ad copy
Men are looking for
function of the product
not the emotion
They want to make
it works for them and
they can get it fast
Compiled By Author From Sources: smallbusiness.chron.com/

26. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

27. WORK CITED:
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women-1011.html>.

28. WORK CITED:
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<http://hawkemedia.com/men-vs-women-6-key-differences-in-ecommerce-marketing/>.
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<http://www.kdmpop.com/2015/05/Men-vs-Women-Aligning-Your-Retail-Marketing-Strategy.cfm>.
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<http://realbusiness.co.uk/article/24862-tips-on-how-to-target-different-genders-in-marketing-strategies>.
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<http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-need-to-know-when-marketing-to-women/#gref>.
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<http://www.marketingdonut.co.uk/marketing/marketing-strategy/your-target-market/the-truth-about-marketing-to-
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