20 November 2008 Jennifer E Storey ABN 34 760 388 455 e - JenniferEStorey@yahoo.com.au Optimise for Online: Property Devel...
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>We are in interesting times </li></ul>Where are we now? 06/06/09 [email_address]
<ul><li>We will react in different ways </li></ul>Where are we now? What matters most? 06/06/09 [email_address] Ad Spend A...
<ul><li>Customers see it differently </li></ul>Where are we now? What matters to marketers & companies? Who understands me...
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>“ Markets consist of human beings, not demographic sectors.” </li></ul><ul><ul><li>The Cluetrain Manifesto, 1999 (...
<ul><li>This Thesis is fundamental to Web 2.0 </li></ul><ul><ul><li>Web 2.0  is a catch-all that reflects the need of peop...
<ul><li>The people you want to reach are not passive consumers of media </li></ul><ul><li>They  need  interaction; they wi...
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>Rather: </li></ul><ul><ul><li>How do customers find you? </li></ul></ul>How do I find customers? 06/06/09 [email_a...
<ul><li>Search Marketing </li></ul>How do customers find you? 06/06/09 [email_address] Search Engine Marketing / SEM Searc...
<ul><li>Search Marketing </li></ul><ul><ul><li>Why it works: It’s contextually relevant </li></ul></ul><ul><ul><li>No wast...
<ul><li>Search Marketing </li></ul>How do customers find you? <ul><li>The key to getting found is knowing what people are ...
<ul><li>Search Engines Optimisation (SEO) </li></ul>How do customers find you? <ul><li>Keyword Phrase (KWP) </li></ul><ul>...
<ul><li>SEO & SEM – What people ‘see’ </li></ul>How do customers find you? Organic Ranking Visibility Rank 1 – 100% Rank 2...
<ul><li>The Biggest Mistakes </li></ul>Now you’ve found them <ul><li>Not thinking from a customer perspective; not using n...
<ul><li>Key Points </li></ul>How do customers find you? <ul><li>Help people find you </li></ul><ul><ul><li>Know  who  is  ...
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>Customers are: </li></ul><ul><ul><li>difficult </li></ul></ul><ul><ul><li>understanding </li></ul></ul><ul><ul><li...
What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
<ul><li>Is it right for me? </li></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><ul><li>People are constantly seeking inf...
<ul><li>Is it right for me? </li></ul><ul><li>Educate </li></ul><ul><ul><ul><li>People are constantly seeking information ...
<ul><li>Is it right for me? </li></ul><ul><li>Demonstrate </li></ul>What do customers want? Embrace the process you undert...
<ul><li>Your online strategy should evolve </li></ul>What do customers want? Design Concept Construction Site Display Avai...
<ul><li>The Vision Stage  – Immerse </li></ul>What do customers want? <ul><li>High Quality VR Stills  – Use the full scree...
<ul><li>The Vision Stage  – Immerse </li></ul>What do customers want? <ul><li>High Quality VR Stills </li></ul>Note the us...
<ul><li>The Vision Stage  – Immerse </li></ul>What do customers want? <ul><li>Virtual Flythrough </li></ul><ul><ul><li>3D ...
<ul><li>The Vision Stage  – Immerse </li></ul>What do customers want? <ul><li>3D Plans - Stills </li></ul>06/06/09 [email_...
<ul><li>The Dream Stage  – Demonstration </li></ul>What do customers want? <ul><li>3D Tour of Display  </li></ul><ul><ul><...
<ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Extend the reach of yo...
What do customers want? 06/06/09 [email_address]
<ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Communication   online...
<ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Device agnostic </li><...
What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
<ul><li>Am I getting a good deal? </li></ul><ul><ul><li>Provide tools that allow people to determine for themselves that i...
What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
<ul><li>Do I feel safe? </li></ul><ul><ul><li>EXTRA important in current market </li></ul></ul><ul><ul><ul><li>People are ...
What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
<ul><li>Don’t make me work! </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><ul><li>Test, test, re-test </li></ul><...
<ul><li>The F-shaped pattern </li></ul><ul><ul><li>Design, content & information architecture </li></ul></ul>What do custo...
What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>Measure, Manage & Adapt </li></ul><ul><ul><li>The Sales Funnel </li></ul></ul>How do you measure success? Unique V...
<ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><...
<ul><li>Think like a customer </li></ul><ul><li>Help customers find you </li></ul><ul><li>Deliver an amazing customer expe...
Jen Storey ~ Strategy ~ eCommerce ~ Marketing
Interactive Minds  holds monthly events where you can network, learn from talented industry speakers and share experiences...
NOVEMBER EVENT Interactive Trends: 2008 in Review + Predictions for 2009 When:  Friday 27 November Time:  5:30 – 8:00pm Wh...
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Online Marketing for Property Developers

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An indepth look at how Property Developers can use online to sell a construction site through to a display property.

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Online Marketing for Property Developers

  1. 1. 20 November 2008 Jennifer E Storey ABN 34 760 388 455 e - JenniferEStorey@yahoo.com.au Optimise for Online: Property Developers
  2. 2. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  3. 3. <ul><li>We are in interesting times </li></ul>Where are we now? 06/06/09 [email_address]
  4. 4. <ul><li>We will react in different ways </li></ul>Where are we now? What matters most? 06/06/09 [email_address] Ad Spend Ad Spend Ad Spend = Return on your Spend (ROI) Conversion
  5. 5. <ul><li>Customers see it differently </li></ul>Where are we now? What matters to marketers & companies? Who understands me & what I want? 06/06/09 [email_address] Ad Spend Ad Spend ROI Conversion Ad Spend =
  6. 6. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  7. 7. <ul><li>“ Markets consist of human beings, not demographic sectors.” </li></ul><ul><ul><li>The Cluetrain Manifesto, 1999 ( www.cluetrain.com ) </li></ul></ul>Who are your customers? 06/06/09 [email_address]
  8. 8. <ul><li>This Thesis is fundamental to Web 2.0 </li></ul><ul><ul><li>Web 2.0 is a catch-all that reflects the need of people to: </li></ul></ul><ul><ul><ul><li>enhance creativity </li></ul></ul></ul><ul><ul><ul><li>Share information </li></ul></ul></ul><ul><ul><ul><li>Interact and immerse themselves online </li></ul></ul></ul><ul><ul><li>Understanding this need to interact is the key to finding the people you want as customers online. </li></ul></ul>Who are your customers? <ul><li>“ Markets consist of human beings, not demographic sectors.” </li></ul><ul><ul><li>The Cluetrain Manifesto, 1999 ( www.cluetrain.com ) </li></ul></ul>06/06/09 [email_address]
  9. 9. <ul><li>The people you want to reach are not passive consumers of media </li></ul><ul><li>They need interaction; they will create it for themselves if they have to </li></ul><ul><li>They will seek out others providing this interaction </li></ul><ul><li>They will form a network or community or tribe around this common point of reference </li></ul><ul><li>Understanding this need to interact is the key to finding the people you want as customers online. </li></ul>Who are your customers? Web 2.0 ~ Social Media 06/06/09 [email_address]
  10. 10. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  11. 11. <ul><li>Rather: </li></ul><ul><ul><li>How do customers find you? </li></ul></ul>How do I find customers? 06/06/09 [email_address] How Who’s that? Industry relevant portals & directories RealEstate.com.au Online display advertising SMH, Courier Mail etc Search engines Google, Yahoo!, MSN Live etc
  12. 12. <ul><li>Search Marketing </li></ul>How do customers find you? 06/06/09 [email_address] Search Engine Marketing / SEM Search Natural Listings / SEO Pay Per Click model Both science & art Text based ads appearing to accompany search results Your ranking in the results returned by a search engine for a particular search phrase SEO SEM Sweet Spot
  13. 13. <ul><li>Search Marketing </li></ul><ul><ul><li>Why it works: It’s contextually relevant </li></ul></ul><ul><ul><li>No waste: People who see it are looking for it </li></ul></ul>How do customers find you? 06/06/09 [email_address] Natural Listings = SEO Paid Ads = SEM
  14. 14. <ul><li>Search Marketing </li></ul>How do customers find you? <ul><li>The key to getting found is knowing what people are looking for. </li></ul><ul><ul><li>SEM and SEO rely on knowing: </li></ul></ul><ul><ul><ul><li>Who’s looking for you </li></ul></ul></ul><ul><ul><ul><li>What they’re looking for </li></ul></ul></ul><ul><ul><ul><li>And the natural language they are using to look for it </li></ul></ul></ul>06/06/09 [email_address]
  15. 15. <ul><li>Search Engines Optimisation (SEO) </li></ul>How do customers find you? <ul><li>Keyword Phrase (KWP) </li></ul><ul><ul><li>Be human, think like a human, speak like a human </li></ul></ul>Investment Property Investment Property Investment Unit Investment apartment Investment flat Investment townhouse Investment house ? 06/06/09 [email_address]
  16. 16. <ul><li>SEO & SEM – What people ‘see’ </li></ul>How do customers find you? Organic Ranking Visibility Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20% Side sponsored ad visibility 1 – 50% 2 – 40% 3 – 30% 4 – 20% 5 – 10% 6 – 10% 7 – 10% 8 – 10% <ul><li>Position Matters! </li></ul><ul><li>SEO & SEM are both important </li></ul><ul><li>Finding the Sweet Spot is your ultimate goal. </li></ul>(shown in a percentage of participants looking at a listing in this location) 06/06/09 [email_address]
  17. 17. <ul><li>The Biggest Mistakes </li></ul>Now you’ve found them <ul><li>Not thinking from a customer perspective; not using natural language </li></ul><ul><li>Not monitoring and adapting online advertising creative & tactics as customers ‘interact’ with it </li></ul><ul><li>Failing to deliver when the customer arrives at your site </li></ul>06/06/09 [email_address]
  18. 18. <ul><li>Key Points </li></ul>How do customers find you? <ul><li>Help people find you </li></ul><ul><ul><li>Know who is looking for you </li></ul></ul><ul><ul><li>Know how they’re looking for you </li></ul></ul><ul><ul><li>Know where they are looking for you </li></ul></ul><ul><ul><li>Know what they want when they find you </li></ul></ul>06/06/09 [email_address]
  19. 19. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  20. 20. <ul><li>Customers are: </li></ul><ul><ul><li>difficult </li></ul></ul><ul><ul><li>understanding </li></ul></ul><ul><ul><li>loyal </li></ul></ul><ul><ul><li>flippant </li></ul></ul><ul><ul><li>content </li></ul></ul><ul><ul><li>demanding </li></ul></ul><ul><li>What do they want? </li></ul><ul><li>What are the looking for? </li></ul>What do customers want? 06/06/09 [email_address]
  21. 21. What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
  22. 22. <ul><li>Is it right for me? </li></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><ul><li>People are constantly seeking information </li></ul></ul></ul><ul><ul><ul><li>Become a source of knowledge for the area, the property, investing etc </li></ul></ul></ul><ul><ul><li>Demonstrate </li></ul></ul><ul><ul><ul><li>Online is a powerful channel to demonstrate </li></ul></ul></ul><ul><ul><ul><li>Immersion </li></ul></ul></ul><ul><ul><li>Communicate </li></ul></ul><ul><ul><ul><li>Use natural language </li></ul></ul></ul><ul><ul><ul><li>Communication is 2-way </li></ul></ul></ul>What do customers want? 06/06/09 [email_address]
  23. 23. <ul><li>Is it right for me? </li></ul><ul><li>Educate </li></ul><ul><ul><ul><li>People are constantly seeking information </li></ul></ul></ul><ul><ul><ul><li>Become a source of knowledge for the area, the property, investing etc </li></ul></ul></ul><ul><ul><ul><li>Elements of the content may be reusable </li></ul></ul></ul><ul><ul><ul><li>Have customers rate the content (not the property) </li></ul></ul></ul>What do customers want? 06/06/09 [email_address]
  24. 24. <ul><li>Is it right for me? </li></ul><ul><li>Demonstrate </li></ul>What do customers want? Embrace the process you undertake! 06/06/09 [email_address] VS
  25. 25. <ul><li>Your online strategy should evolve </li></ul>What do customers want? Design Concept Construction Site Display Available Building Complete <ul><li>The Vision Stage </li></ul><ul><li>High quality VR stills </li></ul><ul><li>Virtual flythrough </li></ul><ul><li>Interactive Maps </li></ul><ul><li>Interactive Plans </li></ul><ul><li>Lifestyle video content </li></ul><ul><li>Live webcams </li></ul><ul><li>Milestone Blog </li></ul><ul><li>The Dream Stage </li></ul><ul><li>VR tour of display </li></ul><ul><li>Interactive Maps </li></ul><ul><li>Videocasts </li></ul><ul><li>Interactive brochures </li></ul><ul><li>Company virtual magazine </li></ul>06/06/09 [email_address]
  26. 26. <ul><li>The Vision Stage – Immerse </li></ul>What do customers want? <ul><li>High Quality VR Stills – Use the full screen, not postage stamp size </li></ul>06/06/09 [email_address]
  27. 27. <ul><li>The Vision Stage – Immerse </li></ul>What do customers want? <ul><li>High Quality VR Stills </li></ul>Note the use of ‘aspirational’ elements such as the Alessi Juicer on bench, to sell the dream. 06/06/09 [email_address] <ul><li>Use Quality VR Stills in a magazine format . </li></ul>
  28. 28. <ul><li>The Vision Stage – Immerse </li></ul>What do customers want? <ul><li>Virtual Flythrough </li></ul><ul><ul><li>3D Example </li></ul></ul><ul><ul><li>2D Example </li></ul></ul><ul><li>Interactive Maps - Google/StreetView </li></ul><ul><ul><li>Coomera, QLD </li></ul></ul><ul><li>Interactive Plans – link to quality VR Still </li></ul><ul><ul><li>Example </li></ul></ul><ul><li>Lifestyle content – virtual or actual </li></ul><ul><ul><li>Virtual Example </li></ul></ul>All tactics present the opportunity to gather customer email addresses for further direct marketing 06/06/09 [email_address]
  29. 29. <ul><li>The Vision Stage – Immerse </li></ul>What do customers want? <ul><li>3D Plans - Stills </li></ul>06/06/09 [email_address]
  30. 30. <ul><li>The Dream Stage – Demonstration </li></ul>What do customers want? <ul><li>3D Tour of Display </li></ul><ul><ul><li>Demonstrate the Concept merging into the reality of the Display </li></ul></ul><ul><ul><li>Example </li></ul></ul><ul><li>Interactive Plan Tours </li></ul><ul><ul><li>Norfolk Road, Epping, VIC </li></ul></ul><ul><li>Videocasts </li></ul><ul><ul><li>Carlisle Street, Rose Bay, NSW </li></ul></ul><ul><li>Company wide or Project specific virtual magazine </li></ul><ul><ul><li>Example – Ray White eMagazine Collection from DigiProperty </li></ul></ul>All tactics present the opportunity to gather customer email addresses for further direct marketing 06/06/09 [email_address]
  31. 31. <ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Extend the reach of your online presence – Web 2.0: </li></ul><ul><ul><li>Blog - yours & others </li></ul></ul><ul><ul><li>Mobile content - iPhone, iPods, MP4 </li></ul></ul><ul><ul><li>YouTube – if you’ve got video, post it there. Why not? </li></ul></ul><ul><ul><li>Twitter – seek out investment tribes, make it an option for customers who may want to receive information this way </li></ul></ul><ul><ul><li>Facebook – display advertising? </li></ul></ul><ul><ul><li>Ask customers for feedback </li></ul></ul><ul><ul><li>Have customers rate how useful the content you are providing is to them (not the development, not the property – the CONTENT about it) </li></ul></ul>06/06/09 [email_address]
  32. 32. What do customers want? 06/06/09 [email_address]
  33. 33. <ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Communication online : </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>Click to call </li></ul></ul><ul><li>Use natural language in all online communications </li></ul><ul><li>Don’t ‘oversell’ </li></ul>06/06/09 [email_address]
  34. 34. <ul><li>Is it right for me? </li></ul><ul><li>Communicate </li></ul>What do customers want? <ul><li>Device agnostic </li></ul><ul><ul><li>Content and tools you offer should be accessible by multiple devices: </li></ul></ul><ul><ul><ul><li>Computers </li></ul></ul></ul><ul><ul><ul><li>Mobile phones </li></ul></ul></ul><ul><ul><ul><li>MP3/MP4 players </li></ul></ul></ul><ul><ul><ul><li>Blackberries </li></ul></ul></ul><ul><ul><ul><li>etc.... </li></ul></ul></ul>06/06/09 [email_address]
  35. 35. What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
  36. 36. <ul><li>Am I getting a good deal? </li></ul><ul><ul><li>Provide tools that allow people to determine for themselves that it’s a good deal </li></ul></ul><ul><ul><ul><li>They won’t just take your word for it! </li></ul></ul></ul><ul><ul><li>Provide access to quality information that is freely available: </li></ul></ul><ul><ul><ul><li>Examples: </li></ul></ul></ul><ul><ul><ul><ul><li>Established property prices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Current rental prices in the area </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Any other information that buyers need to make a decision. </li></ul></ul></ul></ul><ul><ul><ul><li>Leverage the volume of content produced by RealEstate.com.au </li></ul></ul></ul>What do customers want? 06/06/09 [email_address]
  37. 37. What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
  38. 38. <ul><li>Do I feel safe? </li></ul><ul><ul><li>EXTRA important in current market </li></ul></ul><ul><ul><ul><li>People are looking for assurances that companies they invest in are stable </li></ul></ul></ul><ul><ul><ul><li>Establish your credentials </li></ul></ul></ul><ul><ul><ul><li>Provide as much information as you can to allay any fears </li></ul></ul></ul><ul><ul><ul><li>Awards, credit ratings – anything you are able to divulge </li></ul></ul></ul>What do customers want? 06/06/09 [email_address]
  39. 39. What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
  40. 40. <ul><li>Don’t make me work! </li></ul><ul><ul><li>Usability </li></ul></ul><ul><ul><ul><li>Test, test, re-test </li></ul></ul></ul><ul><ul><ul><li>Adapt after go-live </li></ul></ul></ul><ul><ul><ul><li>In-house, agencies or experts </li></ul></ul></ul>What do customers want? 06/06/09 [email_address]
  41. 41. <ul><li>The F-shaped pattern </li></ul><ul><ul><li>Design, content & information architecture </li></ul></ul>What do customers want? 06/06/09 [email_address]
  42. 42. What do customers want? Source: Global Reviews, www.globalreviews.com.au 06/06/09 [email_address]
  43. 43. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  44. 44. <ul><li>Measure, Manage & Adapt </li></ul><ul><ul><li>The Sales Funnel </li></ul></ul>How do you measure success? Unique Visitors Content/Tools Usage Database Growth Leads Sale Click-thru/Point of Origin <ul><li>Only measure what is important </li></ul><ul><li>Do not expect 100% flow through </li></ul><ul><li>Change tactic if you see a leak in the funnel </li></ul><ul><li>Long term strategy </li></ul><ul><li>channel of origin </li></ul><ul><li>response time </li></ul><ul><li>channel of response </li></ul><ul><li>Are people looking but not turning into a lead? - Survey? </li></ul><ul><li>How will you measure offline leads that began life online? </li></ul><ul><li>All sales are offline – how do you track back through the funnel? </li></ul><ul><li>Are they staying? </li></ul><ul><li>Are expectations met? </li></ul><ul><li>Where, what? </li></ul>06/06/09 [email_address]
  45. 45. <ul><li>Where are we now? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>How do I find customers? </li></ul><ul><li>What do customers want? </li></ul><ul><li>How do you measure success? </li></ul><ul><li>The 5 Essentials </li></ul>Summary 06/06/09 [email_address]
  46. 46. <ul><li>Think like a customer </li></ul><ul><li>Help customers find you </li></ul><ul><li>Deliver an amazing customer experience </li></ul><ul><li>Measure </li></ul><ul><li>Adapt & evolve </li></ul>5 Essential Take Outs 06/06/09 [email_address]
  47. 47. Jen Storey ~ Strategy ~ eCommerce ~ Marketing
  48. 48. Interactive Minds holds monthly events where you can network, learn from talented industry speakers and share experiences. Find out more and join our events update email at www.interactiveminds.com.au <ul><li>Wide range of digital and interactive topics </li></ul><ul><li>Network with your industry peers </li></ul><ul><li>Learn from industry experts </li></ul><ul><li>Hear real life case studies and learnings </li></ul>NOVEMBER EVENT Interactive Trends: 2008 in Review + Predictions for 2009 When: Friday 27 November Time: 5:30 – 8:00pm Where: Code Bar, CBD Hotel, Fortitude Valley Cost: $65 (includes beer, wine, food) Tickets only available online at: www.interactiveminds.com.au 06/06/09 [email_address]
  49. 49. NOVEMBER EVENT Interactive Trends: 2008 in Review + Predictions for 2009 When: Friday 27 November Time: 5:30 – 8:00pm Where: Code Bar, CBD Hotel, Fortitude Valley Cost: $65 (includes beer, wine, food) Tickets only available online at: www.interactiveminds.com.au <ul><li>Our Speakers: </li></ul><ul><li>Yean Cheong – Account Director, eServices Yean will examine the top 10 predictions that were made for 2008 and what the media is saying will be the top 10 interactive innovations in 2009. Dr Axel Bruns – Senior Lecturer Media & Communication, QUT Axel will draw on his current research and knowledge to make 5 predictions for 2009. </li></ul><ul><li>Our Expert Panel: </li></ul><ul><li>Our expert panel will be facilitated by Charis Palmer , Founder and Editor of the Online Banking Review. Panel Members include: </li></ul><ul><li>Yean Cheong , Account Director, eServices </li></ul><ul><li>Dr Axel Bruns , Senior Lecturer Media & Communication, QUT </li></ul><ul><li>Stephen Phillips , Founder/ Lead Tech, Wotnews </li></ul><ul><li>Tim Lovitt , Manager - Digital, Gold Coast Tourism Corporation </li></ul><ul><li>Nick Crocker , Digital Music Strategist </li></ul>www.interactiveminds.com.au 06/06/09 [email_address]

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