Jack's Frozen
Pizza

Jennifer Dineen
Taylor Harvey
Gemma Wilson
Insightful Integrated Multimedia
Messaging
Consumer-centric

Relevant, Respectful and Timely

Print. Digital. TV. Social M...
Jennifer Dineen

Runner. Cheesecake connoisseur. Occasional Guitar Hero
rockstar. Foursquare mayor of Chipotle.
Aspiring a...
Taylor Harvey

I’m a New Jersey transplant who is developing a severe cheese curd
dependency here in Wisconsin’s capitol c...
Gemma Wilson
Specialties:
• Digital design
• Web marketing
• Social media
• Event planning

Account Manager/ Creative Dire...
Jack's Frozen Pizza
Néstlé

•
•

Icon of the Midwest
1960 - Little Chute, Wisconsin
o

•
•

Still made in WI

Real Wiscons...
Key Insights
- Percentage of households consuming frozen brands increased from 62
to 66% between 2007-2009, but decreased ...
S.W.O.T.
Strengths
- High levels of brand devotion
- Low-cost
- Strong Midwest following
- Until recently, indicated "best...
Print Advertisements
"Grab Jack's"
Snack
for One
Dinner
for Four
Pizza Party
For More!
Billboards and
Installations
"Follow the Good Stuff"
Billboard
Grocery Store Installation

(message on freezer case)
Online Banner
Advertisements
"Catch the Savings"
Engagement with
the brand's
Facebook
Opportunities for
continuance.
Radio Advertisements
"Jack's Pizza is a Classic"
Jackety Jack's
AUDIO FILE

To the tune of Yakety Yak by The
Coasters:

Jack’s Frozen Pizza is the best.
We taste much bett...
Do You Love Meat?
AUDIO FILE

To the tune of "Do You Love Me?" by The
Contours:
Do you love meat?
(on your frozen pizza)
D...
Jack's Pepperoni
AUDIO FILE

To the tune of Larry William's "Bony
Maronie":

My favorite pizza is Jack’s Pepperoni,
Stacke...
Television
Advertisements
"Protect Your Home From Hunger"
Severe Hunger Alert
Breaking News: Wife/mother explodes, could have
been prevented with Jack's Pizza purchase
The Fight Against Husband Hunger
Jack's Pizza Creative Portfolio
Jack's Pizza Creative Portfolio
Jack's Pizza Creative Portfolio
Jack's Pizza Creative Portfolio
Jack's Pizza Creative Portfolio
Jack's Pizza Creative Portfolio
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Jack's Pizza Creative Portfolio

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Jack's Pizza Creative Portfolio

  1. 1. Jack's Frozen Pizza Jennifer Dineen Taylor Harvey Gemma Wilson
  2. 2. Insightful Integrated Multimedia Messaging Consumer-centric Relevant, Respectful and Timely Print. Digital. TV. Social Media. Radio. Streetcorner.
  3. 3. Jennifer Dineen Runner. Cheesecake connoisseur. Occasional Guitar Hero rockstar. Foursquare mayor of Chipotle. Aspiring account planner. Dream account: Oreo. Favorite campaign: Oreo "Daily Twist" by DraftFCB. Specializations: Planning and strategy.
  4. 4. Taylor Harvey I’m a New Jersey transplant who is developing a severe cheese curd dependency here in Wisconsin’s capitol city. An aspiring journalist, I spent the past four years in The Daily Cardinal’s newsroom, and I’m now an intern for Isthmus & a desk editor at The Madison Commons. I love a good book, The New York Times, South Africa & the beach.
  5. 5. Gemma Wilson Specialties: • Digital design • Web marketing • Social media • Event planning Account Manager/ Creative Director Small/Mid-sized firm Recovering couch potato Mani/Pedi-phile Animal lover OBSESSED!!! "All the world is a stage." UW School of Journalism & Mass Communication - JBA Strategic Communication certificate in Digital Studies
  6. 6. Jack's Frozen Pizza Néstlé • • Icon of the Midwest 1960 - Little Chute, Wisconsin o • • Still made in WI Real Wisconsin cheese Family Favorite o Strong loyalty Jack's Original Jack's Naturally Rising Jack's Half and Half
  7. 7. Key Insights - Percentage of households consuming frozen brands increased from 62 to 66% between 2007-2009, but decreased 2.9% between 2010-2011 - A market analysis ranked Jack's Original 6th out of 10 frozen pizza brands in terms of sales in 2012 - Frozen pizza industry is projected to grow as demand for convenient meals increases - Jack's is at least $2 cheaper than most competitors - Jack's 100% real Wisconsin cheese sets it apart from many competitors
  8. 8. S.W.O.T. Strengths - High levels of brand devotion - Low-cost - Strong Midwest following - Until recently, indicated "best" of cheap pizzas Weaknesses - Steadying economy = lower frozen pizza sales - Simpler, lower-quality ingredients than most competitors - Recent issues with quality control Opportunities - Low cost and bulk packaging - Simplicity Threats - Palermo's Pizza offering similar bulk purchasing deals - Trend towards gourmet pizzas
  9. 9. Print Advertisements "Grab Jack's"
  10. 10. Snack for One
  11. 11. Dinner for Four
  12. 12. Pizza Party For More!
  13. 13. Billboards and Installations "Follow the Good Stuff"
  14. 14. Billboard
  15. 15. Grocery Store Installation (message on freezer case)
  16. 16. Online Banner Advertisements "Catch the Savings"
  17. 17. Engagement with the brand's Facebook Opportunities for continuance.
  18. 18. Radio Advertisements "Jack's Pizza is a Classic"
  19. 19. Jackety Jack's AUDIO FILE To the tune of Yakety Yak by The Coasters: Jack’s Frozen Pizza is the best. We taste much better than the rest Made with cheese that will impress Cuz we come straight from the Midwest. Jackety Jack’s Is the Best. You're comin home real late at night, and you're searchin for a bite, you know Jack’s Pizza is the best ready in 10 minutes or less Jackety Jack’s Is the Best.
  20. 20. Do You Love Meat? AUDIO FILE To the tune of "Do You Love Me?" by The Contours: Do you love meat? (on your frozen pizza) Do you love cheese? (real Wisconsin cheese-ah) Do you love pizza? (Do you love it?) Why don’t you buy Jack’s (Jack’s) (Jack’s) Jack’s Frozen Pizza! (The Works, The Works) Try ‘em all baby (Supreme’s a dream) When I run out, they go crazy (Half & Half) Why don’t you run and go get some Jack’s.
  21. 21. Jack's Pepperoni AUDIO FILE To the tune of Larry William's "Bony Maronie": My favorite pizza is Jack’s Pepperoni, Stacked with meat, this pizza’s no phoney, 20 minutes 'til it's ready once the oven turns on, I better make another 'cause it's already gone If you love meat, and you love cheese, You’re in luck - Jack’s has these, Now family dinners are a breeze
  22. 22. Television Advertisements "Protect Your Home From Hunger"
  23. 23. Severe Hunger Alert
  24. 24. Breaking News: Wife/mother explodes, could have been prevented with Jack's Pizza purchase
  25. 25. The Fight Against Husband Hunger

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