3. Understand
why brand
ambassadors
matter
1
Identify
the best
ambassadors
2
Amplify
your brand &
business
3

5. No strategy,
goals, or plan
1
No idea of
current status
2
No clarity on
content or
audience
3

6. Goals Current Status What could LinkedIn do?
Increase Awareness  Employee profiles
 Evidence
 Content
Attract Prospects  IMPRESS
 Messaging & Calendar
 Call to Action
Engage with Clients  IMPRESS
 Messaging & Calendar
 Call to Action
Attract & Retain Talent  Empowerment
 Brand Ambassadors
 Professional Development
 Recognition
Be a Thought Leader  Clear perspective
 Provocative – not polarizing
 Intentional Leadership

8. 1. Get professional
headshots
2. Use keywords that
matter
3. Integrate personal and
professional evidence

10. IMPRESS
Framework™
Impact
Metrics
Proximity
Role
Engaging
Scope &
Scale

18. What are
the goals?
Do we have
the right
People?
How will
we
manage
this?

19. Voice &
Message
Expertise
Plan the
content
1
23
•
•
•
•
•
•
•
•
•
•

20. •
•
•
•
•
•
•
•
•
•
•
•
•
•
•

21. 

•
•
•
•



•
•


•
•



•
•
•



•
•
•