Using Social Media toAssist Students with Career Planning    and Connect Students withUniversity and Industry Professionals
Introductions                                                  • Has served as faculty advisor for multiple studentAshley ...
Goals and Content
Why is career exploration so important? The number one reason students drop out of college is a lack of career focus. Even...
What are the issues with the state of student career exploration?   Young people have high ambitions, expecting to be high...
The U.S. does lead the world in   one important statistic:  The U.S. has the highest college dropout rate in the    indust...
The Educational, Social, and Economic Value of Informed and               Considered Career Decisions America’s Career Res...
Students with access to career information resources & programsand who make the connection between their academic coursewo...
Why start so early? Guidance activities directed at junior high school studentshad the largest effect sizes, indicating th...
Career Development ContinuumPreparing all Youth for Success in College, Career, and Life          Career Awareness        ...
Why should parents be involved?    Parents play key roles in youth’s career decision-makingprocess. Parents need help reco...
Many parents could benefit from educational interventions thatexpand their knowledge of potential career options that are ...
In what ways do they want to explore careers?In a 2011 dissertation study (Whitten), 288 high school studentsdiscussed wha...
Why is online networking important for career and college                       exploration?Community asset mapping is par...
Legal and ethical issues for guidance personnel and parents
What is the difference between using Social Networks for  Personal Networking and Professional Networking?
Why LinkedIn?  As of June 30,2012 (the end of    the second      quarter),  professionalsare signing up to join LinkedIn a...
LinkedIn Facts - As of August 2, 2012, LinkedIn operates the world’s largestprofessional network on the Internet with more...
LinkedIn and Business   •As of June 30, 2012, LinkedIn  counts executives from all 2011  Fortune 500 companies as  members...
Reasons to Use LinkedInStrictly sourcing related reasons to use LinkedIn   1.   It has a high passive to active member rat...
2012 Mobile Forecast- Higher Ed•97% of Millenials own a cell-phone•58% have a smart-phone.•60% of surveyed higher educatio...
How are universitiesleveraging current socialmedia outlets?•Sharing Information; Promotion ofstudent groups and connecting...
Helping students and parents understand the beneficial uses          of social and professional networking! Early Connecti...
How Can You Use Professional Networking   for Community Asset Mapping and Resource Harnessing?Past research shows that ind...
Professional Networking Success for Counselors
Use ProfessionalNetworking to:•Find Your Speakers•Find Career Fair Participants•Set Up Field Trips•Assist With Mentoring•M...
Why College Educators Use Professional Networking
How can you help parents get           LinkedIn to their student’s career search!Social Media and technology is changing t...
With your child’s involvement and guidance, explore the “Skills and Expertise” optionunder the “More” tab. LinkedIn uses p...
Search and learn about three professional Groups with 100+         current members. If the groups are open             (or...
Search for professionals in fields your child is interested in. Students maywant to reach out to them to set up informatio...
Apps via LinkedIn:Any information found can be shared with your child or others!
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals
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Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals

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Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.

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  • JB
  • AS JB
  • JB – Goals of presentation AS- Attendee surveys …. Raise hands …. How many of you participate in some sort of Social Media use? How many of you do it strictly on a personal basis? How many of you utilize social media for professional use?
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  • JB – 92% of middle school students say they will attend college, but only 32% know what classes are required in high school that would allow them to attend college. 93% of students say there is “no chance” they will drop out of high school, but 29% of Californians age 18-24 lack a high school diploma.
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  • JB – The most effective career development programs are systemic—developmental, accessible to all learners, and embedded in the curriculum as part of the whole process of educating a child for the larger thing called life.
  • JB – Click through the levels of Career Development K-16. Talking Points: Based on California Department of Education State Plan for Career Development 2004.
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  • JB- You have too much to do as it is! Counselors wearing too many hats….. Partner with parents to assist in career counseling!
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  • JB – Aware that many localities do not promote or allow social networking. A successful use of networks for “Professional” advancement requires that the users and administration understand the difference between Personal and Professional Networking
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  • AS – JB – Transition and discussion of surveys
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  • AS – The latest research from Forrester showed 97% of Millenials own a cell-phone and 58% have a smart-phone. Mobile is becoming an increasingly important component in student, prospect and alumni engagement. 60% of surveyed higher education administrators believe mobile is already basic to how students experience college   Administrators report mobile being important or somewhat important at the following stages: • 92% - Recruitment marketing • 90% - Informational accessibility for enrolled students • 87% - Strengthening community amongst enrolled • 83% - Influencing yield/mix/summer melt in admissions
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  • JB – AS – Are the professionals you need active on professional networking and are they willing to assist you???? (in case they ask!) Approx 50 educators and 30 professionals
  • AS – What are current uses of professional networking by college professors?
  • AS – Who would college professors like to connect with?
  • AS – Higher ed professors would be willing to act as a conduit for high school students in order to…. THEY ARE WILLING!!!
  • AS – Comments from college educators
  • AS – What are current uses of professional networking by professionals?
  • AS – Who would professionals like to connect with?
  • AS - Professionals would be willing to act as a conduit for high school students in order to…. THEY ARE WILLING!!! … so….for those of you who are not familiar with LinkedIn, this is some of information available on YOUR profile
  • AS – So what do you find on your own page
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  • Using Social Media to Assist Students with Career Planning and Connect Students with University and Industry Professionals

    1. 1. Using Social Media toAssist Students with Career Planning and Connect Students withUniversity and Industry Professionals
    2. 2. Introductions • Has served as faculty advisor for multiple studentAshley Sineath organizations including Council of Student • Senior in Interior Design Leaders • Research assistant within the program • Orientation Faculty Mentor and student • Secretary for the Winthrop Council of leadership selection committees Student Leaders • ACAD (freshman success seminar) instructor • Interned for Queens University Campus • 6 years experience working closely with incoming Planning and Services students and parents assisting them with • President and Recruitment Chairman of academic advising, college community Alpha Delta Pi Sorority. assimilation, and exploration of career options._____________________________________ • Active participant with the Boy Scouts Career Explorer’s Program.Jennifer Blanchard Belk • Current research efforts include: • Assistant Professor of Interior Design and • 3D modeling of college campuses Academic Advisor at Winthrop University • Social Media Use in Higher Ed, • NCIDQ Certified Designer • Narrative Writing & Empathy Development • LEED Accredited Professional • Chair of the University College Faculty (Sustainable Design) Conference (representing segments of the • Masters of Art Education from VCU. university such as Honors Programs, • Has served on admissions, scholarship, Academic Success Center, Gen Ed and specialization committees. Program, Career Development, International Center, etc.).
    3. 3. Goals and Content
    4. 4. Why is career exploration so important? The number one reason students drop out of college is a lack of career focus. Even if they do stay in college, students who lack focus end up spending more time and money to earn a degree.With advance planning, your child can enter college well informed and focused on a career goal (ACRN, 2006)If students have a clearer idea of their career goals, they will more likely to engage in academic tasks (Blustein 2002)Exploration helps students make more post-secondary plans that are both realistic in nature and clearly related to their career goals (Davis, 2006)
    5. 5. What are the issues with the state of student career exploration? Young people have high ambitions, expecting to be highlyeducated and have professional careers, yet research has foundthat many do not develop coherent plans for achieving their goals. (Hughes & Merchur Karp, 2004) Students should not only be using the title of the position with the students but explaining what their job entails (Kerr, 2003)Students have a lack of active investigation into what the career or educational path actually entails (Davis, 2006)
    6. 6. The U.S. does lead the world in one important statistic: The U.S. has the highest college dropout rate in the industrialized world. (ACRN 2006)
    7. 7. The Educational, Social, and Economic Value of Informed and Considered Career Decisions America’s Career Resource Network Association (ACRNA) urges consideration of the extensive body of evidence of theeducational, social, and economic value of career information and services that foster informed and considered careerdecisions.A. Educational Outcomes i. Improved educational achievement ii. Improved preparation and participation in postsecondary education iii. Better articulation among levels of education and between education and work iv. Shorter time to graduation v. Higher graduation and retention ratesB. Social Benefits i. Benefits to family, peers, and community ii. Higher levels of worker satisfaction and career retention iii. Shorter path to primary labor market for young workers iv. Lower incidence of work-related stress and depression v. Reduced likelihood of work-related violenceC. Economic Consequences i. Higher incomes and increased tax revenues ii. Lower rates and shorter periods of unemployment iii. Lower costs of worker turnover iv. Lower health care costs v. Lower incarceration and criminal justice costs vi. Increased worker productivity
    8. 8. Students with access to career information resources & programsand who make the connection between their academic coursework& future goals:
    9. 9. Why start so early? Guidance activities directed at junior high school studentshad the largest effect sizes, indicating that guidance efforts may be most effective with pre-teenage (rather than high school or college) students (Hughes & Merchur Karp, 2004) When surveyed, the majority of high school dropouts say they began to “disconnect” in middle school or earlier. (Castellano et al., 2002)Sixth-through-ninth-grade children have demonstrated very little understanding of how school relates to the real world and seem to have little to no awareness of the skills and knowledge needed for success in the future. (Johnson, 2000)
    10. 10. Career Development ContinuumPreparing all Youth for Success in College, Career, and Life Career Awareness Career Exploration Career Preparation Learn about a wide variety of jobs Explore, research, and plan for Gain education, training, and work and careers the future experienceClassroom & School Classroom & School School & Workplace• Web Research • Career Pathways, Courses, & Clubs • Core Academic Preparation• Guest Speakers • Integrated Curriculum • Career Technical Courses & Programs• Career Interest Assessment • Classroom Simulations • Career-Related Project-Based Learning• College & Career Fairs • Career Plan Development • Career Plan Refinement• Career Contextual Instruction • Career-Focused Projects & Assignments • Work-Ready Certification/Soft Skills• College Awareness • College Exploration • Occupational Certifications • Job-Seeking SkillsWorkplace Workplace • Work Experience• Industry Tours & Field Trips • Job Shadowing • Internships• Career & Job Fairs • Career Mentoring • College Preparation• Youth in the Workplace • Community Service Projects • Postsecondary Options: • Informational Interviews •Community College •4-year College or University •Trade/Technical SchoolFamilies & Neighborhood Families & Neighborhood •Military Service/National Service• Adult Interaction • Risk Taking •Apprenticeship• Role Model Observation • Role Playing •Enter Workforce (full or part time) • Progression of Responsibility •Self-Employment/Entrepreneur Awareness Exploration Preparation
    11. 11. Why should parents be involved? Parents play key roles in youth’s career decision-makingprocess. Parents need help recognizing that youth look to them to provide learning experiences and are greatly influenced by parental occupational advice. (Ferry, 2003) Scientists agree that parents are the single most influentialfactor in the career development and choice of their children but are not adequately informed about how to help. (Clark, 2000)
    12. 12. Many parents could benefit from educational interventions thatexpand their knowledge of potential career options that are available to their children in the area and nationally. (Ferry, 2003)Although parents feel they are actively involved in their children’scareer decision making, they also feel that they are uninformed about the process and unable to provide competent help. (ACRN, 2006)
    13. 13. In what ways do they want to explore careers?In a 2011 dissertation study (Whitten), 288 high school studentsdiscussed what career exploration help they would like from theirschool? •Field trips to job of choice •Speakers •Observation opportunities •Career fairs •Listen to and interact with professionals
    14. 14. Why is online networking important for career and college exploration?Community asset mapping is part of a more general movement in the US for people to become more self-reliant and develop stronger social relationships with each other. School counselors can no longer function in isolation from the community in which they work …..using the neighborhood associations, civic clubs, community centers, colleges and universities, and business to grow your network. (Griffin, 2010)….but how can I easily grow my network and use it to benefit my students???? …. Utilize Social Networking!!!
    15. 15. Legal and ethical issues for guidance personnel and parents
    16. 16. What is the difference between using Social Networks for Personal Networking and Professional Networking?
    17. 17. Why LinkedIn? As of June 30,2012 (the end of the second quarter), professionalsare signing up to join LinkedIn at a rate of approximately two new members per second .
    18. 18. LinkedIn Facts - As of August 2, 2012, LinkedIn operates the world’s largestprofessional network on the Internet with more than 175 million members in over200 countries and territories. Members did nearly 4.2 billion professionally-orientedsearches in 2011 and are on pace to surpass 5.3 billion in 2012.Worldwide Membership As of the school year ending May 2012, there areover 20 million students and recent college graduates on LinkedIn. They areLinkedIns fastest-growing demographic.
    19. 19. LinkedIn and Business •As of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 85 of the Fortune 100 companies. •>2 million companies have LinkedIn Company Pages. •LinkedIn members are sharing insights and knowledge in more than one million LinkedIn Groups.
    20. 20. Reasons to Use LinkedInStrictly sourcing related reasons to use LinkedIn 1. It has a high passive to active member ratio 2. The number of members continues to increase 3. It is referral-friendly 4. Its profiles are easily comparable and searchable 5. Its profiles are accurate 6. It provides recommendations and facilitates introductionsNon-sourcing related reasons for using LinkedIn 1. A powerful talent management research capability 2. It offers many professional learning groups 3. It provides an easy reference snapshot 4. It allows you to poll 5. It is integrated with many other services – Slideshare! 6. It allows InMail for communications … but are the professionals we need online?
    21. 21. 2012 Mobile Forecast- Higher Ed•97% of Millenials own a cell-phone•58% have a smart-phone.•60% of surveyed higher educationadministrators believe mobile isalready basic to how studentsexperience collegeAdministrators report mobile beingimportant at the following stages:• 92% - Recruitment marketing• 90% - Informational accessibility forenrolled students• 87% - Strengthening communityamongst enrolled• 83% - Influencing yield/mix/summermelt in admissions
    22. 22. How are universitiesleveraging current socialmedia outlets?•Sharing Information; Promotion ofstudent groups and connecting people•Showcasing Student & Faculty Work•Platform to Broadcast Events•Emergency Notification•Producing, Not Just Promoting•Creating a Dialogue andCommunicating to Students•Getting Wired Via Mobile
    23. 23. Helping students and parents understand the beneficial uses of social and professional networking! Early Connection with university and professional communityleads to college admission, satisfaction, retention & successColleges have recognized the enormous potential of connecting with their students through varioussocial media channels for admissions, community building, and leading edge retention efforts.” (Inigral Insights, The Social Side of Student Retention:)
    24. 24. How Can You Use Professional Networking for Community Asset Mapping and Resource Harnessing?Past research shows that individuals are more likely to actively engage in volunteering for or giving to an organization if that organization is a part of their social network.SNSs … are low-cost tools that can promote the creation and maintenance of strong social network ties by increasing the frequency of communication with and the emotional closeness to other individuals. In contrast to e-mail, where information is pushed out to audience members from a single author, SNSs allow users to actively seek out or pull ininformation about individuals with whom they share an offline connection. (Boyd & Ellison, 2007; Ellison et al., 2007; Lampe, Ellison, & Steinfield, 2006).
    25. 25. Professional Networking Success for Counselors
    26. 26. Use ProfessionalNetworking to:•Find Your Speakers•Find Career Fair Participants•Set Up Field Trips•Assist With Mentoring•Make CommunityCollaboration Opportunities But …are the professionals you need•Track Graduates and active on professional networking andPerform Assessment are they willing to assist you?
    27. 27. Why College Educators Use Professional Networking
    28. 28. How can you help parents get LinkedIn to their student’s career search!Social Media and technology is changing the way we do businessand the way we communicate. Professionals are utilizing sitessuch as LinkedIn to do candidate research to make hiringdecisions and to market to clients. LinkedIn can also be used toexplore career options and to make connections for mentoringand shadowing opportunities.Although LinkedIn is restricted to ages 18 and up, you can assistyour child by exploring networks already available to you! Yourchild’s success in deciding on a major and building a career couldbe improved by you utilizing a site like LinkedIn to connect withprofessionals and peers.
    29. 29. With your child’s involvement and guidance, explore the “Skills and Expertise” optionunder the “More” tab. LinkedIn uses profile and demographic information to develop industry and skill resources for your use! Type in a profession in the search engine and explore :
    30. 30. Search and learn about three professional Groups with 100+ current members. If the groups are open (or you join them if appropriate):
    31. 31. Search for professionals in fields your child is interested in. Students maywant to reach out to them to set up informational interviews. As mostprofessionals display their work emails, students can contact them directly!
    32. 32. Apps via LinkedIn:Any information found can be shared with your child or others!

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