Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.