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Iaccm emea presentation your right relationship with social jennie vickers pdf

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Jennie Vickers' presentation to the IACCM EMEA Conference in London July 2015

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Iaccm emea presentation your right relationship with social jennie vickers pdf

  1. 1. Developing Your Right Relationship with Social Media: If the social media boom has passed you by this session will help you make sense of how it might fit into your business and personal life and deliver benefits. Jennie Vickers Director New Zealand & Australia IACCM and 'Intelligent Media Socialite’ Presentation at EMEA Conference in London July 2015
  2. 2. Introductions Some Whys The Social Media Relationship Model Your Social Media Relationship Your next Steps? The way the session will work
  3. 3. Not going to cover: How to use social media sites How to measure ROI How to write Social media pieces Social Media for Organisations
  4. 4. Part One How session will work IntroductionsWelcome
  5. 5. Jennie Vickers Digital Native in Spirit & Early Adopter Milloldial (Like a Millennial) Studying Social Media for 10 + Years Expertise & Interest in introducing Social Media conversation to Executives and Boards
  6. 6. Part Two Why Me? Why You? Why Now?Why This?
  7. 7. •  #1 Platform supporting Customer Experience, Marketing and, increasingly, communications •  Your suppliers are talking to customers now through this medium •  Your customers and suppliers are looking for YOU on social Why you should care about social media
  8. 8. Mobile Explosion Increasing numbers do not watch tv or read papers-how do you communicate with them? Why you should care about social media
  9. 9. •  video will dominate as the social media content format of choice •  Instagram is to Facebook as SlideShare is to LinkedIn Social Media Examiner Why you should care about social media in 2015/16
  10. 10. Be Found Keep In Touch Connect & Reconnect Personal Positioning ?Find Answers Social Media for individuals
  11. 11. Be Found Build Community Connect & Reconnect Monitor Competitors ?Deliver Answers Social Media with customers and suppliers
  12. 12. Three Steps to Building An Online Community
  13. 13. Three Steps to Building An Online Community
  14. 14. Three Steps to Building An Online Community
  15. 15. Increase Emotional Capital Engage Staff Connect & Reconnect Communicate Better ?Find Answers Social Media inside companies
  16. 16. Position For Survival and show value Engage Stakeholders Compete For Money Communicate Better ?Provide Answers Social Media for NFPs and Government $
  17. 17. Part Three Introducing The Model
  18. 18. The 3 Dimensions Of Life YOU Community YOU Employee YOU You YOU
  19. 19. You YOUYOUEmployee YOU
  20. 20. YOU AspirationsFuture Vision Goals Personal Strategy Your life is unique
  21. 21. Employee YOU YOUEmployee YOU
  22. 22. $ Supporting the entity that provides your financial livelihood Supporting and enhancing your organization's social media strategy EMPLOYEE YOU
  23. 23. Community YOU YOU Community YOU
  24. 24. COMMUNITY YOU Charities Childrens’ Schools Church Sports Causes you are passionate about Hobbies & Activities
  25. 25. Unpacking The Model
  26. 26. Strategy first, Social Media strategy second Your strategy for YOUR life Supporting your organisation’s business strategy Supporting the strategies & goals of your communities
  27. 27. “Strategy is the process of connecting your business (your life/your community) with the needs of customers (stakeholders/members/service users/ future employers) and the environment. It is the process of creating value for them.” Strategy isn’t Rocket Science
  28. 28. Key Principles: •  About aligning your organisation (you/community) with customer (stakeholder/potential employers etc) needs and market conditions •  Process not a plan •  Embrace principles of competition •  Driven by imagination and human spirit •  Creating a compelling story bringing threads together coherently •  About talking about what you want measured and managed Strategy isn’t Rocket Science
  29. 29. 1.  What is our/your purpose? 2.  What is the idea? Value Proposition? 3.  What is our/my culture and style? 4.  What are my key goals and priorities? 5.  What is the conversation we/you/they need to have? Strategy-How to get going
  30. 30. Participation Observation Elucidation Second Row – Your Role
  31. 31. Role 1 – Participation Pieces Comments Support Discussions Questions Contributing Signing Up & Creating a Profile
  32. 32. Role 1 – Participation - Listening Reading Contributions Searching Listening to podcasts, watching videos and participating in MOOCS Being aware of what’s being said
  33. 33. Role 1 – Participation - Scanning Monitoring & Measuring success Keeping up with new developments Challenging validity & applicability Being aware of what’s being said
  34. 34. Role 2 – Observation-means Signing Up & Creating a ProfileAcquiring judgment from or based on observing
  35. 35. Role 2 – Observation by - Listening Reading Contributions Searching Listening to podcasts, watching videos and following MOOCs Being aware of what’s being said
  36. 36. Role 2 – Observation by - Scanning Monitoring & Measuring success Keeping up with new developments Challenging validity & applicability Being aware of what’s being said
  37. 37. Role 3 – Elucidation-Meaning Removing obstacles with understanding Elucidation Involves Identifying myths & truths Getting to grips with expert users
  38. 38. Role 3 – Elucidation by - Listening Reading Contributions Searching Listening to podcasts & watching videos Being aware of what’s being said
  39. 39. Role 3 – Elucidation by - Scanning Monitoring & Measuring success Keeping up with new developments Challenging validity & applicability Being aware of what’s being said
  40. 40. Who do you want to connect with? Who do you want to find you? Where are they? Who do you want to connect with? Who do you want to find you? Where are they? Who do you want to connect with? Who do you want to find you? Where are they? Third Row - Audience
  41. 41. Most Popular Platforms – A brief introduction
  42. 42. Putting The Model To Work-Meet Sindy Sindy has a perfect marriage She wants to be the leader of a Government Department She wants a good life/work balance She has a 7yr old son & a guide dog in training
  43. 43. Putting The Model To Work – Sindy at work Social Media Strategy Department Of Life Lesser known department Ensure 25-55yr olds are in work until they are 75 Looking For Next Step Has worked there for 3 years. Is thinking about her next step. Goal & Strategy Helps 25-55yr olds in all elements. Uses social media to connect with target community.
  44. 44. Putting The Model To Work – Sindy outside work Sindy is a school governor of her son’s school $Sindy is a friend, supporter & fundraiser for RNZFB RNZFB Plans to join the RNZFB board in 18 months time
  45. 45. STRATEGY - Increase profile as an expert in SRM and leadership in government - Be headhunted for promotion ROLE - Participation Audiences - On LinkedIn - Possibly following Twitter - Could be encouraged to go to Wordpress Blog YOU You for Sindy
  46. 46. STRATEGY - Organization strategy is to help 25-55yr olds in all elements of their lives. - Organization’s strategy is to use social media to build relationships with the 25-55 community. ROLE - Observation Audiences - Hanging out on Facebook EMPLOYEE You for Sindy
  47. 47. STRATEGY - Fundraising and competing better for $ - School-Attract new pupils ROLE - Elucidation Audiences - RNZFB talks through Facebook - School communicates with parents through wordpress blog COMMUNITY You for Sindy
  48. 48. Next Steps Action Plan for Sindy - Participation Just Do It Learn how to participate
  49. 49. Next Steps Action Plan for Sindy - Observation Tools For Social Media Observe how it is used well
  50. 50. Next Steps Action Plan for Sindy - Elucidation Get clued up on issues of concern around social media $ Observe how successful charities use social media for fundraising
  51. 51. Part Four Your turn to start completing the Model
  52. 52. Your Relationship With Social Media Take a few minutes to think about what your relationship model should look like
  53. 53. Net Steps Draw your own
  54. 54. Part Five Next Steps
  55. 55. Your Next Step Action Plan – Life dimensions Learn how to play your role Identify driving strategies Identify the right role for each dimension Pick your platforms Take some time to look at the three life dimensions
  56. 56. IACCM Ask the Expert Session Running an ATE in 2015 60 minute webinar Free but only open to IACCM members
  57. 57. Thanks & Goodbye

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