ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard

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Jennie Vickers of ZeopardThink presents at the ANZIIF Liability Conference on Thursday 3rd April, 2014 teaching the audience the fundamentals of Mind Mapping. Mind Mapping, the creation of Tony Buzan, is a powerful graphic technique used to unlock the potential of the brain. It harnesses the full range of cortical skills - word, image, number, logic, rhythm, colour and spatial awareness.

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ANZIIF Liability Conference 2014 - Mind Mapping with Jennie Vickers, Zeopard

  1. 1. Jennie Vickers Zeopard Think for ANZIIF Liability Conference April 2014 zeopard.com MIND MAPPING @jennievickers
  2. 2. Jennie Vickers Zeopard Think TITLE TEXT Zeopard.com LAWYERS AND DOCTORS Zeopard.com @jennievickers LAWYERS DOCTORS
  3. 3. zeopard Zeopard.com @jennievickers
  4. 4. Jennie Vickers Zeopard Think TITLE TEXT Zeopard.com YOUR CLIENTS & CUSTOMERS? Zeopard.com @jennievickers https://www.youtube.com/watch?v=FSIkjNaICsg Follow the link to watch a video:
  5. 5. ! ! - Forrester Research Inc.! ! CUSTOMER EXPERIENCE - DEFINITION “CX is how your customers perceive their interactions with your company” Zeopard.com @jennievickers
  6. 6. CUSTOMER EXPERIENCE REQUIRES… Managing your business 
 from the “Outside In”.! ! “Bringing the perspective of your customer to every decision you make so you can see why customers’ perceptions are created.”! ! Zeopard.com @jennievickers
  7. 7. OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS Zeopard.com @jennievickers CUSTOMER Who is the customer? What do they want? How do i give it to them? When & Where do they want it?1 2 3 4
  8. 8. “The significant problems we have cannot be solved at the same level of thinking with which we created them.” ! Albert Einstein Zeopard.com @jennievickers
  9. 9. “The real true source of power, in any company today is ideas... Zeopard.com @jennievickers
  10. 10. ...the rest is housekeeping” - Marsh Fisher, founder of Century 21 Zeopard.com @jennievickers
  11. 11. MEET YOUR BRAIN Zeopard.com @JennieVickers
  12. 12. Zeopard.com @JennieVickers
  13. 13. Zeopard.com 70‘s DISCOVERY uses feeling! "big picture" oriented! imagination rules! symbols and images! spatial perception! fantasy based! presents possibilities! risk taking ! uses logic! detail oriented! facts rule! words and language! order/pattern perception! reality based! forms strategies! practical! LEFT BRAIN RIGHT BRAIN @JennieVickers
  14. 14. Zeopard.com @jennievickers Left Brain VS Right Brain
  15. 15. I am the left brain. I am a scientist, 
 a mathematician. I love the familiar. 
 I categorise. I am accurate. Linear. Analytical. Strategic. I am practical. 
 Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am. Zeopard.com @JennieVickers LEFT BRAIN @JennieVickers
  16. 16. I am the right brain. I am creativity. 
 I am a free spirit. I am passion. 
 Yearning, sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colours. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything 
 I wanted to be. Zeopard.com @JennieVickers RIGHT BRAIN @JennieVickers
  17. 17. Zeopard.com @JennieVickers
  18. 18. Zeopard.com AND NOW MEET YOUR NEURAL NETWORK @JennieVickers
  19. 19. Jennie Vickers Zeopard Think TITLE TEXT Zeopard.com YOUR NEURAL NETWORK Zeopard.com @jennievickers Follow the link to watch a video: https://www.youtube.com/watch?v=wyqMJ7o0UH4
  20. 20. BRAIN CELLS Zeopard.com @JennieVickers
  21. 21. Zeopard.com 113 BRAIN CELLS @JennieVickers
  22. 22. Zeopard.com @JennieVickers
  23. 23. Zeopard.com @JennieVickers
  24. 24. Zeopard.com @JennieVickers NO LINEAR INFORMATION MANAGEMENT IN OUR BRAINS
  25. 25. Zeopard.com ASSOCIATIONS CONNECTIONS LINKING IMAGINATION COLOUR
  26. 26. ASSOCIATIONS Zeopard.com
  27. 27. ASSOCIATIONS Find the handout at the end of the slides and write down ten words that you associate with the central image, as fast as you can Zeopard.com
  28. 28. ASSOCIATIONS Hide your answers and, talking to the two or three people next to you, without showing your words, discuss and speculate how many words you think all 3 or 4 of you will have the same. Zeopard.com
  29. 29. ASSOCIATIONS Now compare words and see how many words you have the same as the other two or three people. Words must be the same plural is not the same as singular etc Zeopard.com How many words that are the same do you actually have?
  30. 30. ASSOCIATIONS Zeopard.com love romance red passion offal beat attack chocolate blood soul
  31. 31. ! water Zeopard.com LINKING AND CONNECTING
  32. 32. ! money change clothes trousers longdrop plate dinner hungry stomach Zeopard.com Example from Amy LINKING AND CONNECTING
  33. 33. ! money dirty environment green grassweed strimmer danger Dad bulkbuys LINKING AND CONNECTING Zeopard.com Example by Jennie
  34. 34. ! water Zeopard.com LINKING AND CONNECTING Your turn and there is a prize for word 10
  35. 35. Zeopard.com @JennieVickers COLOUR REALLY MATTERS
  36. 36. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Finding the magic everywhere
  37. 37. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Rediscovering the fundamentals we learnt in childhood.
  38. 38. Zeopard.com THE POWER OF THE IMAGINATION @JennieVickers Rediscovering your brain’s ability to see in pictures
  39. 39. Zeopard.com THINK OF AN ITEM ON YOUR BUCKET LIST (OR WISH TO DO BEFORE YOU DIE LIST) AND SEE IT IN COLOUR AND IMAGE, USING ALL YOUR SENSES @JennieVickers
  40. 40. Zeopard.com @JennieVickers Imagination Association Connection Colour
  41. 41. Zeopard.com @JennieVickers
  42. 42. MIND MAPPING Zeopard.com @JennieVickers
  43. 43. The Tool that works for All-brains Zeopard.com MIND MAPPING ! ! http://www.youtube.com/watch?v=MlabrWv25qQ Maximise the power of your brain - 
 Tony Buzan! @JennieVickers
  44. 44. Zeopard.com MAXIMISE THE POWER OF YOUR BRAIN @JennieVickers https://www.youtube.com/watch?v=MlabrWv25qQ Follow the link to learn more about the many ways in which Mind Maps can help you and your brain:
  45. 45. HOW TO READ 
 A MIND MAP Zeopard.com @JennieVickers
  46. 46. HOW TO READ A MIND MAP Zeopard.com @JennieVickers MIND MAP CREATED FROM: 'LEAD WITH WISDOM’ BY MARK STROM CHAPTER 4 - CONVERSATION PAGES 84-85
  47. 47. ! Zeopard.com @JennieVickers
  48. 48. ! Zeopard.com @JennieVickers
  49. 49. ! Zeopard.com @JennieVickers
  50. 50. Where on the clock is Disabilities? Zeopard.com @JennieVickers
  51. 51. 1.! Take a blank piece paper A4 size 
 or larger. Preferably use a paper 
 pad.! ! ! 2.! Use the paper landscape! ! ! 3.! Start in the centre. HOW TO MIND MAP Blank paper allows 360° of freedom to express the full range of your cortical skills, whereas pre-drawn lines restrict the natural flow of your thoughts. ! ! Words and images have more lateral space, so they don’t bump into margins as quickly. ! ! Thoughts start in the centre of our mental world. The Mind Map page reflects this. ! Zeopard.com HOW WHY @JennieVickers
  52. 52. 4.! Create a central image that personally represents the topic about which you are writing / thinking.! ! 5.! - Use at least three colours! ! ! ! - Keep the height and width of the 
 central image to approx 2” or 5cm! ! ! - Leave the image open (do not! use a frame)! HOW WHY Zeopard.com ‘A picture is worth a thousand words’. It opens up associations, focuses the thoughts, is fun and results in better recall. ! ! -! Colours stimulate the right cortical ! activity of the imagination as well as ! capturing and holding attention. ! ! -! This size gives plenty of space for ! the rest of your Mind Map. The ! 
 image has its own unique shape. ! ! -! A frame may make the centre a ! 
 monotony of shape. A free image is ! more memorable & enjoyable. ! ! @JennieVickers
  53. 53. The main themes around the central image are like the chapter headings of 
 a book. ! With a Mind Map on “My Holiday” one 
 of the themes could be ‘TRANSPORT’.! ! • This word is printed in CAPITALS! • Place on a line of the same length, one word per line! • The central lines are thick, curved and organic ie like your arm joining your body, or the branch of a tree to the trunk! • Connect directly to the central! image HOW WHY Zeopard.com The main themes, connected to the central image on the main branches, allow their relative importance to be seen. ! ! • One word per line is to catch Key Words only ! • Printing (versus cursive writing) allows the brain to photograph the image and thus gives easier reading and more immediate recall ! • Word length = line length. An extra line disconnects thoughts, whereas the same length accentuates the connection! • Curved lines give visual rhythm and variety and so are easier to remember, more pleasant to do, and less boring! Thicker central lines show importance.! • Connected to the image because the brain works by association – not by separated disconnected lists @JennieVickers
  54. 54. HOW TO MAIN BRANCHES As practice for drawing main branches: Draw two more main theme branches on the right side and put words onto the lines words connecting to the central image you have drawn for the Mind Map about “My Holiday”:! ! ! ! - DESTINATION?! ! - PACE?! ! Zeopard.com @JennieVickers
  55. 55. Add other main theme branches, by arranging other ‘chapter headings’. ! Remember to PRINT the word! and make it fit the line. ! ! So all your main themes stand out clearly, and can trigger your subsequent connecting thoughts. HOW WHY Zeopard.com @JennieVickers
  56. 56. Start to add a second level of thought. These words or images are linked to the main branch that triggered them. ! Remember, as before:! • Lines connect but are thinner! • Words printed but may be lower case Your initial words and images stimulate associations. Attach them to whatever word or image triggers them. Allow the ‘random’ movement of your thoughts, you do not have to ‘finish’ one branch before moving on. ! ! • Connected lines create relationships and a structure. They also demonstrate the level of importance, as from a branch to a twig. ! • The size and style of the letters provide additional data about their importance and meaning. Zeopard.com HOW WHY @JennieVickers
  57. 57. Add a third or fourth level of data as thoughts come to you.! Use images as much as you can instead of, or in addition to, the words.! Allow your thoughts to come freely, meaning you ‘jump about’ the Mind Map as the links and associations occur to you. Add some of your own branches, words and images to this Mind Map. Your brain is like a multi-handed ball catcher. The Mind Map allows you to catch whatever ‘thought ball’ is thrown by your brain. Zeopard.com HOW WHY @JennieVickers
  58. 58. ADDING MORE BRANCHES Zeopard.com Draw further main branches:! -ACCOMMODATION! -MONEY! -ACTIVITY! and now add some sub branches and even sub sub branches onto those new main branches ! Remember the rules. @JennieVickers
  59. 59. Add a new dimension to your Mind Maps. Boxes add depth around the word or image. To make some important points stand out. ! ! The outlines will create unique shapes, such as those you find in clouds, and will aid your memory. ! • They can also show connection between branches by using the same colour outline ! • These provide immediate visual linking. They can also encourage follow-up and remind you of action you need to take. Sometimes enclose branches of a Mind Map with outlines in colour. ! • Enclose the shape of the branch! • Use different colours and styles! • Add arrows and codes between ! • Information to show the connection! Zeopard.com HOW WHY @JennieVickers NOW ADD PICTURES ONTO BRANCHES OR NEAR BRANCHES
  60. 60. Make each Mind Map a little more ! ! ! ! ! Have fun! Add a little humour, exaggeration or absurdity wherever you can. Your eye / brain will be attracted to your 
 Mind Map.! It will be easier to remember.! It will be more attractive both to you 
 and others. ! ! Your brain will delight in getting the maximum enjoyment from this process. Your brain will then learn faster and recall more effectively. ! ! Planning becomes! more enjoyable. artistic colourfulbeautiful imaginative dimensional Zeopard.com HOW WHY @JennieVickers
  61. 61. Finish off your first Mind Map with: • Colour • Humour • Dimension • Imagination Zeopard.com FINISHING YOUR FIRST MAP @JennieVickers
  62. 62. Zeopard.com @JennieVickers ! ! ! I keep six honest serving-men
 (They taught me all I knew);
 Their names are What and Why and When
 And How and Where and Who.
 I send them over land and sea,
 I send them east and west;
 But after they have worked for me,
 I give them all a rest.! ! ! Rudyard Kipling I KEEP SIX HONEST…
  63. 63. Zeopard.com @JennieVickers
  64. 64. Zeopard.com @JennieVickers Using a Mind Map to interview a new client Instructions: Grab the template at the back of the slides. Working with one person near you, decide quickly who is client and who is advisor and conduct a 3 minute interview.
  65. 65. Zeopard.com @JennieVickers Using a Mind Map to interview a new client Instructions cont.: Advisor is going to ask questions guided by the six honest men and client is going to share with them an item off their bucket list. Catch the answers using keywords only on the map template, using colour if you have it and add some images.
  66. 66. Zeopard.com @JennieVickers Here is an example which took only minutes:
  67. 67. 4Zeopard.com INFLUENCERS CHANGE THEIR APPROACH @jennievickers
  68. 68. Zeopard.com @jennievickers Who are you trying to influence and how do they think?
  69. 69. Zeopard.com
  70. 70. Zeopard.com @jennievickers Find Me: ! 021 274 9737! ! jennie@zeopard.com! ! www.zeopard.com! ! LinkedIn: Jennie Vickers! ! Wordpress: jennievickers.wordpress.com

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