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Project Guidelines for Clients

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3D Production Guidline for our clients.

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Project Guidelines for Clients

  1. 1. Professional 3D Architectural Illustration Guide for Clients © 2008 4D Artists, Inc. All Rights Reserved
  2. 2. <ul><li>At 4D Artists, we have: </li></ul><ul><li>A thorough technical understanding of architectural construction documents and materials. </li></ul><ul><li>Advanced technical skills in 3d modeling and rendering. </li></ul><ul><li>An understanding and respect for the very real issues of budgets and deadlines. </li></ul><ul><li>An eye for detail and the experience to know how much is needed for a successful rendering. </li></ul>About 4D Artists, Inc. Client Recommendation: “ Our very senior model builder, upon seeing Jenni's renderings for the first time, could not believe they were not real. He calls her work &quot;stunning&quot;. Jenni's combination of skill, intuitive design and a high level of customer service make her a tremendous resource to our company.” Don Edgerton, QE Design Lab © 2008 4D Artists, Inc. All Rights Reserved
  3. 3. “ Producing 3D Renderings and Animations is a complex endeavor requiring coordination and understanding between 4D Artists and our clients. We hope that this document will help our clients understand more about what goes into their production, and the cost drivers involved. This will smooth the process, improve the results, and result in reduced costs and greater satisfaction to our clients.” - Jennifer O’Connor, President, 4D Artists, Inc. Why read this document? Client Recommendation: “ Since the beginning in the 1990s, I have relied on Jennifer, sometime heavily, to perform tasks either outside my area of expertise or for help meeting a deadline. As an architect that specializes in architectural computer animation, I am some fixated on detail and Jennifer shares the same level of attention to detail. I have always been completely satisfied with all the work we've performed together, and I will continue to collaborate and consult with Jennifer on new projects.” Emil McCauley, President, TGWB © 2008 4D Artists, Inc. All Rights Reserved
  4. 4. <ul><li>Enhance Marketing </li></ul><ul><li>Improve Understanding </li></ul><ul><li>Evaluate Color Schemes </li></ul><ul><li>Make More Informed Design Decisions </li></ul><ul><li>Improve Bid Accuracy </li></ul><ul><li>Smooth Government Approvals. </li></ul><ul><li>Lets look at the details… </li></ul>Advantages to using 3D Imagery © 2008 4D Artists, Inc. All Rights Reserved
  5. 5. <ul><li>Enhance Marketing: 3D Renderings give viewers an eye-catching view of a project in multiple forms of media that enhances perception of your company and product. 3D renderings give the customer the ability to view the environment from many angles, inside or outside, and to understand better what they are buying long before it is built. </li></ul>Advantages to using 3D Imagery © 2008 4D Artists, Inc. All Rights Reserved
  6. 6. <ul><li>Improve Understanding: 3D renderings can graphically simplify complex designs and details, making the design instantly understandable to a large number of people, particularly those that have trouble visualizing your design from a 2D print. </li></ul><ul><ul><li>Since the design can be viewed from multiple vantage points without extra cost, your clients get a better sense of the scale of your design. </li></ul></ul><ul><ul><li>3D images can be generated in any phase of the design, from initial massing models, to low-resolution models, through high-resolution models for marketing, construction signs and billboards. </li></ul></ul>Advantages to using 3D Imagery © 2008 4D Artists, Inc. All Rights Reserved
  7. 7. <ul><li>Make More Informed Design Decisions: Often times our clients see their building in an entirely new light, and can make informed decisions on things that need to be changed well before they are built. </li></ul><ul><ul><li>By helping to get it right the first time, our 3D Renderings save expenses and can reduce the overall project duration. </li></ul></ul><ul><ul><li>Most people can’t visualize a building or product in their mind’s eye from looking at 2D plans. This takes out the guesswork for your client. </li></ul></ul>Advantages to using 3D Imagery © 2008 4D Artists, Inc. All Rights Reserved
  8. 8. <ul><li>Smooth Government Approvals: 3D Renderings of a proposed building take away the uncertainty and gives local officials confidence in approving your project. </li></ul>Advantages to using 3D Imagery Client Recommendation: “ Jennifer and 4D Artists have prepared numerous OUTSTANDING digital image renderings and animations that have help sell and grow our business. On many occasions we have benefitted from Jennifer's rapid response to providing exceptional quality renditions of our proposed solutions and are happy to continue working with her and 4D Artists for years to come.” Dan Dalziel, Owner, 3D Design Studio Landscape Architects and Municipal Master Planners © 2008 4D Artists, Inc. All Rights Reserved
  9. 9. <ul><li>Just as it is for architects and designers, every project we do is different from the next, and the cost involved depends entirely on the work involved. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  10. 10. <ul><li>Details of the model: Basically, how complex the building design is. We save you money by only building the details you need, and using the best tools available to speed the process. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  11. 11. <ul><li>The desired level of detail and image size: We are very detail-oriented, and you get every detail necessary for a successful rendering. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  12. 12. <ul><li>Number of views required: Unlike other studios, we base estimates on the modeling needed plus render overhead, not views or images. Views determine what needs to be modeled. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  13. 13. <ul><li>The format the design data is in: Will it be CAD drawings, or hand-drawn plans? AutoCAD or Revit files are preferred, but we can work from a paper napkin if needed. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  14. 14. <ul><li>Animation or still-images: Our render farm is in-house to reduce the high cost of outsourcing our renderings, and we pass that savings on to our customers. </li></ul>What goes in to Project Estimations? © 2008 4D Artists, Inc. All Rights Reserved
  15. 15. <ul><li>What do we need to begin? </li></ul><ul><li>Plans, Elevations and Sections in CAD format or hand drawings. </li></ul><ul><li>An understanding of what you want seen; this defines the scope of work. For animations, this will also involve developing a storyboard to ensure we are all on the same page as to what will be created for you, before moving too far forward in the project. </li></ul>Common Questions on the Production Cycle © 2008 4D Artists, Inc. All Rights Reserved
  16. 16. <ul><li>What aids the creation process? </li></ul><ul><li>Any existing color renderings and SketchUp / Revit models, if they exist. </li></ul><ul><li>Material Samples (tiles, wallpaper, etc). </li></ul><ul><li>Animation Script, if applicable. We’ll work with clients to storyboard and develop the script. </li></ul><ul><li>Photos of existing site; if the site is local, we can take care of that. </li></ul>Common Questions on the Production Cycle © 2008 4D Artists, Inc. All Rights Reserved
  17. 17. <ul><li>What can easily be changed w/o additional cost? </li></ul><ul><li>Textures such as floor coverings, wall types (stucco, brick, etc), upholstery, etc. </li></ul><ul><li>Colors of objects. </li></ul><ul><li>Animation Script, if applicable. We’ll work with clients to storyboard and develop the script. </li></ul><ul><li>Camera viewpoints - provided the new view includes 3d details already modeled and quoted. </li></ul>Common Questions on the Production Cycle © 2008 4D Artists, Inc. All Rights Reserved
  18. 18. <ul><li>What might generate additional cost? </li></ul><ul><li>Significant revisions to the 3d model. We use the latest 3D tools to make most changes relatively easy and keep your costs down . </li></ul><ul><li>Drastically different viewpoints requiring additional 3D modeling. To save you money we only model what we’ll see in the views you need, so deciding, for instance, that you want to see the front and the back of a building when only the front was quoted, will require a revised quote or an approved extra. </li></ul>Common Questions on the Production Cycle © 2008 4D Artists, Inc. All Rights Reserved
  19. 19. <ul><li>There are six major steps: </li></ul><ul><li>CAD Conversion. </li></ul><ul><li>3D Modeling. </li></ul><ul><li>Texturing. </li></ul><ul><li>Lighting. </li></ul><ul><li>Animation Scripting. </li></ul><ul><li>Rendering. </li></ul>What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved
  20. 20. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step One: </li></ul><ul><li>CAD Conversion: </li></ul><ul><ul><li>The creation of optimized CAD data from prints. With existing CAD drawings the data is simplified down to what will be used to create the 3D building. </li></ul></ul>
  21. 21. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step Two: </li></ul><ul><li>3D Modeling: </li></ul><ul><ul><li>The converting of 2D CAD data to 3D, and editing of existing 3D. </li></ul></ul><ul><ul><li>We use combinations of hybrid Solid Modeling software and the latest 3D Building Modelers and design tools. We continually strive to invest in and learn the latest tools and techniques to do our work faster and better. Clients will get preliminary images along the way to ensure that the building is as expected, and to answer any questions we may have. </li></ul></ul><ul><ul><li>Changes can be made at any point. </li></ul></ul><ul><ul><li>We can provide 3D ‘DWF’ files so you can interactively inspect your model in 3D. </li></ul></ul>
  22. 22. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step Three: </li></ul><ul><li>Texturing </li></ul><ul><ul><li>Applying brick, glass, carpet, and so on, to the 3d objects. </li></ul></ul><ul><ul><li>We provide lots of preliminary images along the way so you can evaluate both textures and overall design. </li></ul></ul>
  23. 23. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step Four: </li></ul><ul><li>Lighting </li></ul><ul><ul><li>We can simulate accurate interior and exterior lighting conditions so you get a highly realistic image that can even represent a particular location on Earth and time of day. </li></ul></ul><ul><ul><li>Adjusting lighting and the corresponding materials can be a time-consuming process, however 4D Artists has extensive experience in digital lighting and rendering, which speeds the process and produces superior results for our clients. </li></ul></ul><ul><ul><li>We can work with Lighting Designers and LEED accredited Architects to produce lighting analysis images of the design. </li></ul></ul>
  24. 24. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step Five: </li></ul><ul><li>Animation Scripting </li></ul><ul><ul><li>Animation can be as simple for us as moving the camera through the 3D scene and clicking ‘render’, or can involve multiple cameras in numerous rooms that fade from one to the other over time. </li></ul></ul><ul><ul><li>We will work with the client before and during production to ensure that the script and storyboards are accurate for the production. </li></ul></ul><ul><ul><li>We can author DVD and BluRay discs for manufacture, and produce multimedia files for Internet playback. </li></ul></ul>
  25. 25. What is the 3D Design Process? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>Step Six: </li></ul><ul><li>Rendering </li></ul><ul><ul><li>The process of creating the final image or animation. </li></ul></ul><ul><ul><li>Clients usually get many test still-images along the way to ensure that the views and materials are as expected, and have plenty of opportunity to comment and correct. </li></ul></ul><ul><ul><li>In the case of animations, a gray-shaded test animation is also provided to validate the camera path. </li></ul></ul><ul><ul><li>Prior to final high-resolution still-image production, and/or final animation production, client sign-off is required. This is the most time-consuming part of the process, and requires significant resources. </li></ul></ul>
  26. 26. © 2008 4D Artists, Inc. All Rights Reserved © 2008 4D Artists, Inc. All Rights Reserved
  27. 27. How are Images and Animations Provided? © 2008 4D Artists, Inc. All Rights Reserved <ul><li>We can provide the render image files in a variety of sizes for use in your own documents and prints, and we can also arrange for large-format printing. </li></ul><ul><li>We can produce short-runs of DVD, CDs and BluRay discs for client use. </li></ul><ul><li>Images and animations are made available vie email, or on our web host for download. </li></ul>
  28. 28. The 3D Model, Images and Copyrights © 2008 4D Artists, Inc. All Rights Reserved <ul><li>4D Artists is happy to work with companies on confidential projects requiring non-disclosure agreements. </li></ul><ul><li>Unless other arrangements are made, the 3D model is not provided to the client, and is not useful to you. </li></ul><ul><li>Unless otherwise specified, all renderer images and video animations will be made available to 4D Artists for use in our promotional and marketing materials without restriction, and can be used for competitions. </li></ul><ul><li>Appropriate credits are always provided. </li></ul>
  29. 29. Conclusion © 2008 4D Artists, Inc. All Rights Reserved <ul><li>We trust that this reference will give you a better idea of what goes into creating your renderings, the things we consider when making estimates, and what helps you save money and time. </li></ul><ul><li>Thank you for reading! For more information visit </li></ul><ul><li>www.4DA-Inc.com , or call Jennifer at 847.546.3901 </li></ul><ul><li>Jennifer O’Connor, President </li></ul>

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