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BlogHer17 #VideoValue

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If you're looking to expand your reach, collaborate with brands, drive traffic, gain followers, or increase your CPMs, video is the way to go. What do you need to know to create high-quality and compelling video, even if you’re a one-person shop? What type of content works best on YouTube, Facebook, and other platforms? This session will teach that and more.

Attendees will learn:
-What to incorporate in brand collaboration videos to elevate your own content and personal brand
-How GIFs, cinemagraphs, Boomerangs, and slideshows can take your collaborations to the next level
-Video best practices, and how to decrease filming and editing time

Speakers:

Deva Dalporto, viral video creator at My Life Suckers

Ashlee Marie Prisbrey, cake decorator, blogger, and YouTuber at ashleemarie.com

Jenn de la Vega, Editor, author, GIF enthusiast, and chef at Randwiches

Published in: Technology
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BlogHer17 #VideoValue

  1. 1. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17NETWORK: #BLOGHER17 // PASSWORD: BLOGHER17 Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers Improve Your Video Skills and Production Value #VideoValue
  2. 2. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 A b o u t J e n n d e l a V e g a Improve Your Video Skills and Production Value •  Community Manager at Flipboard •  Chat moderator & co-host of #ChefShock on Twitch.tv •  Appeared on Food Network: Guy’s Grocery Game •  Author of Showdown: comfort Food, Chili & BBQ Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Editor at Large of Put A Egg On It Magazine •  Featured Kickstarter creator & advisor •  Wedding Caterer and Recipe Developer
  3. 3. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 A b o u t A s h l e e M a r i e P r i s b r e y Improve Your Video Skills and Production Value •  Blogging for 10 years •  YouTubing for 2 years as a one woman cooking show •  Named one of Business Insider “new YouTube stars to watch” •  Chosen by YouTube last year for their NextUp program Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Competed on Food Network: Halloween Baking Championship •  Co-Runs The Utah Bloggers and the Utah YouTubers groups •  Creates viral FB style videos for bloggers and brands •  Video consultant for brands for FB and YT style
  4. 4. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 A b o u t D e v a D a l p o r t o Improve Your Video Skills and Production Value •  Funny sketch videos and music parodies for moms and kids •  NBC dubbed Deva the “Weird Al of YouTube moms” •  Over 150 million video views •  Dozens of viral videos Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Videos have been featured on The Today show, Good Morning America, ABC, NBC, CBS, CNN, Parents Magazine, People, Buzzfeed, PopSugar, HuffPost, @midnight, Yahoo’s trending news, Right This Minute and many more
  5. 5. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P R E F I L M I N G Improve Your Video Skills and Production Value Jenn •  We write out a production schedule, cooking steps and shot list. •  Run through once or twice but largely improvisation •  Webinars: slides and gifs, share to screen •  Live Streaming; Chat moderator •  Snapchat/Instagram stories: recipe development Ashlee •  Do the shopping, chopping, prepping for every recipe – measured out in nice bowls •  FB style – write out the full shot list – side, overhead, close up, slo mo, stop motion, etc… •  YT style – write out the order things go, esp things that are important to say – talking •  LIVE – prep with recipes premade at various stages if it’s a longer one – something is “magically” cooked/baked, write basic notes of things you need to make sure you say and put them in eyeline Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  6. 6. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P R E F I L M I N G Improve Your Video Skills and Production Value Deva •  Brainstorm an idea – All of my ideas are taken from the truth of my life •  Write a script and/or lyrics •  Record the song in my closet •  Get all the costumes, props etc. •  Call my friends and family and beg them to be in it •  Create a shot list (for big sponsored projects) Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  7. 7. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 T E C H N I C A L S E T U P A N D L I G H T H I N G Improve Your Video Skills and Production Value Jenn Twitch: 2 cameras, 1 mobile, tricaster for live stream. iPhone 6: square jellyfish tripod mount, amazon basics tripod, +snapchat, instagram stories, periscope Webcam: FB live, youtube live, zoom webinars, quicktime, Twitch Natural light where possible Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  8. 8. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 T E C H N I C A L S E T U P A N D L I G H T H I N G Improve Your Video Skills and Production Value Jenn •  Make GIFs with Youtube or Vimeo links: https://giphy.com/create/gifmaker •  Stitch images together into GIF: https://giphy.com/create/slideshow •  Add captions to GIFs: https://giphy.com/create/gifeditor •  Digital Trends Photoshop tutorial for video to GIF: https://www.digitaltrends.com/social-media/how-to-make-an-animated- gif/ GIF Cameras •  PHHHOTO •  GiphyCam •  Motion Stills •  Gif Mill Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  9. 9. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 Ashlee – Equipment http://ashleemarie.com/video-equipment/ •  3 Cameras – Sony a6300 – smooth continual autofocus – 50mm lens for front, zoom lens for size, pancake zoom on top •  3 tripods – boom arm for overhead - Manfrotto •  Audio – Separate recorder – Zoom •  Mic – Use a Lav or Boom - Rode, Sennheiser, for Desktop (voice over) - Blue •  3 point light system – LED daylight (softboxes are cheap but throw a green hue) •  Backdrops/boards – NEVER WHITE – grey, wood, texture, but never too busy •  Slider – for shots with movement T E C H N I C A L S E T U P A N D L I G H T H I N G Improve Your Video Skills and Production Value Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  10. 10. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 T E C H N I C A L S E T U P A N D L I G H T H I N G Improve Your Video Skills and Production Value Ashlee – Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue me
  11. 11. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 T E C H N I C A L S E T U P A N D L I G H T H I N G Improve Your Video Skills and Production Value Deva Camera •  iPhone – Easy, you probably own it, shoots in 4K •  DSLR – Canon Rebel or Canon Mark ii-iv •  Canon C100 and C300 Sound •  Try not to shoot in a room with a lot of echo •  Invest in a shotgun mic or a lav: Good brands are Rode, Sony and Sennheiser Light •  More than a good camera, good lighting matters most •  Shoot in natural light whenever possible •  Invest in a lighting kit: Flourescents - $80 on Amazon •  Don’t mix overhead lights with daylight or fluorescents •  Don’t shoot with a window or light source behind you •  “Find your light” Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  12. 12. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P O S T P R O D U C T I O N W O R K F L O W Improve Your Video Skills and Production Value Jenn •  File Naming Geekery for easy search •  Project Description – detail – status.gif •  Set iPhone up to automatically open image capture Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Project Folder > Raw Files > Edited > Uploaded •  iMovie for editing a teaser and final •  Photoshop for making GIFs •  Pablo Buffer for generating quote cards •  Giphy or Imgur for GIF file hosting
  13. 13. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P O S T P R O D U C T I O N W O R K F L O W Improve Your Video Skills and Production Value Jenn Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  14. 14. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P O S T P R O D U C T I O N W O R K F L O W Improve Your Video Skills and Production Value Ashlee •  Editing •  I use Premiere Pro, Final Cut Pro is also great •  It’s easy to merge audio and video clips Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Layer without cutting (even when you trim the footage is still there) •  Easy keyboard shortcuts make it faster and easier •  I edit three versions •  YouTube – long format cooking show – the youtube audience is all about learning, 70% of searches start with “how to”, they want to know you, get invested •  FB style – short, entertaining – no education needed – 45-60 seconds, lots of action to keep attention, hands only – no talking •  Instagram – cakes, frosting, pouring – even less about the recipe/instruction than FB
  15. 15. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 P O S T P R O D U C T I O N W O R K F L O W Improve Your Video Skills and Production Value Deva •  Editing Programs •  iMovie •  Simple •  Comes with most Macs •  Easy title template and transitions •  Premiere Pro – what Deva Uses •  Harder to learn but more powerful once you grasp it •  I post most all video natively to both YouTube and Facebook and promote on instagram and twitter •  Tip: Watch YouTube videos to learn editing programs Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  16. 16. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M A R K E T I N G Improve Your Video Skills and Production Value Jenn •  Blog post •  Kickstarter Project •  Facebook Event •  YouTube Repurpose content for Buffer > Twitter, Facebook, LinkedIn, Instagram > Tumbler, Facebook Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  17. 17. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M A R K E T I N G Improve Your Video Skills and Production Value Ashlee •  Add your videos to your blog – FB style I use my ad network uploader for better $$$ , YT style I directly embed – DO NOT UPLOAD FB STYLE TO YT •  FB doesn’t play nice with YT – don’t link to YT in a FB post- link to your blog •  FB videos have better reach than an image – but I still do both •  Pinterest – you can market both the blog post and YT video here – the YT video pointing to YT will play in pinterest – still not doing great but worth maintaining •  Twitter – plays nice with both YT and the Blog – also consider adding video here (I mostly just automate and ignore twitter) •  Instagram – Since they don’t play nice with links it’s up to you – do you update your link all the time or leave it on a home page •  Insta Stories now offers “swipe up” to business accounts – so USE IT! •  G+ timeline and collections – better search results •  Share groups Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  18. 18. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M A R K E T I N G Improve Your Video Skills and Production Value Deva •  Post everything on all of your social channels •  Ask for shares from fellow bloggers (but don’t be greedy or annoying and give more than you get) •  Contact media and large websites that might be interested sharing your videos Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  19. 19. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M O N E Y M O N E Y M O N E Y ! ! ! Improve Your Video Skills and Production Value Jenn •  Video is relatively new revenue stream for Put a Egg On It •  We are primarily a print-first magazine and use video to engage our sudience between bi-annual issues •  Twitch.TV format is based on subscriptions from followers •  Anyone who has Amazon Prime has a ‘free subscription’ to spend on any Twitch show Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue •  Users can spend additional money to get custom icons, badges or simply to keep the show going •  For my Instagram stories I’ve gotten travel & Accommodation covered, generates leads for catering jobs
  20. 20. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M O N E Y M O N E Y M O N E Y ! ! ! Improve Your Video Skills and Production Value Ashlee •  YT makes money just like a blog – just different ratios •  Ad’s – much less than a blog •  Sponsored– much MORE than a blog post •  Full sponsorship – video all about the product •  Partial sponsorship – mention at the beginning - not the video focus •  Product placement •  Affiliate links – I don’t recommend until you are larger – any links off YT hurt your “session watch time” which is the most important in the YT algorithm •  Sell your own product (again consider if the link off is worth it) •  Sponsored FB videos, instagram or other one off’s •  Full package – blog post, YT video, FB video, instagram video and social shares •  Live video – for brands on their channel or on mine •  Making videos for others •  Consulting Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  21. 21. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 M O N E Y M O N E Y M O N E Y ! ! ! Improve Your Video Skills and Production Value Deva •  Sponsored Videos •  Main source of revenue •  Create relatable, sharable videos that integrate the project naturally •  Ad revenue from YouTube •  Minimal – 10 million views got about $3000 •  Sponsored live feeds •  Mention the product in the live feed or have a themed live feed •  Sponsored Blog Posts •  Sponsored Instagram posts and stories •  Shares on my social channel •  Non-video shares or articles, photos or other pages Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  22. 22. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 W O R D S O F W I S D O M Improve Your Video Skills and Production Value Jenn •  Elevate the camera, should never talk down to it •  Laptop: use books or board game boxes •  GIFs: aim for less than 30 frames totol, 20th of a second •  If it’s too big break up the action or reduce frame rate Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  23. 23. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 W O R D S O F W I S D O M Improve Your Video Skills and Production Value Jenn Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  24. 24. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 W O R D S O F W I S D O M Improve Your Video Skills and Production Value Ashlee •  Know what your trying to accomplish with your videos and be true to that •  Don’t try to simply recreate what others are doing – be authentic to your brand •  Be CONSISTENT •  Be involved – share others content, link to others, comment on others •  Respond to commenters – create relationships with your fans •  Embrace your haters •  COLLABORATE •  Just do it – don’t wait start now Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  25. 25. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 W O R D S O F W I S D O M Improve Your Video Skills and Production Value Deva •  Be Real •  Be Humble •  Be Kind •  Be Responsive •  Be Generous •  Ask for Shares •  Work your Ass Off •  Don’t Compare Yourself to Others •  Have Fun Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue
  26. 26. NETWORK: BLOGHER17 // PASSWORD: BLOGHER17 Q & A Improve Your Video Skills and Production Value Randwich.es randwiches@gmail.com AshleeMarie.com Ashlee@AshleeMarie.com mylifesuckers.com deva@mylifesuckers.com Jenn de la Vega @Randwiches Ashlee Marie Prisbrey @ashleemariecake Deva Dalporto @mylifesuckers #VideoValue Facebook.com/randwiches YouTube.com/AshleeMarieCakes Facebook.com/ashleemariecakes youtube.com/mylifesuckers Facebook.com/mylifesuckers Jenn de la Vega Ashlee Marie Deva Dalporto

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