Why Everyone Needs an Open Data Strategy

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Why Everyone Needs an Open Data Strategy

  1. 1. Why Everyone Needs an Open Data Strategy Jeni Tennison – @JeniT – Technical Director, ODI
  2. 2. Web 25 logo from W3C and World Wide Web Foundation.
  3. 3. "…early adopters of the World Wide Web were primarily university-based scientific departments or physics laboratories…" "By 1996 it became obvious to most publicly traded companies that a public Web presence was no longer optional." http://en.wikipedia.org/wiki/History_of_the_World_Wide_Web
  4. 4. BIG DATA analysis BI
  5. 5. BIG DATA BI
  6. 6. What open data will you use? • Government open data • demographic statistics • geographic data • domain-specific data • From community sources eg OpenStreetMap • From suppliers / partners
  7. 7. How will you sustain its supply? • • • • Strategic engagement with publishers Tell them the data is useful and how you use it Tell them what else would be useful Support the publication • sponsorship • contribute effort / data back
  8. 8. http://uk.practicallaw.com/9-521-0734#
  9. 9. http://www.bbc.co.uk/nature/faq#why_is_bbc_using_wikipedia
  10. 10. How can openness enhance your brand? • People value openness • even if they don't look • Provide transparency • internal organisation • CSR activities • supply chains • Invite comparisons on your terms
  11. 11. http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/9874854/ Tesco-pledges-to-open-up-supply-chain-after-horse-meat-scandal.html
  12. 12. http://nikeinc.com/pages/manufacturing
  13. 13. Where do you need innovation? • New ways to look at problems • that you could reuse • New tools for your customers • that enhance your product • that you could buy • New energy for your organisation • New potential hires
  14. 14. http://www.netflixprize.com/
  15. 15. http://blog.digital.telefonica.com/2013/09/15/open-data-telefonica-dynamic-insights/
  16. 16. Who could you better communicate with? • (Prospective) customers • where you are, what you sell • (Prospective) suppliers • what you need • Partners, regulators • Yourselves
  17. 17. http://www.tesco.com/storelocator/
  18. 18. https://online.contractsfinder.businesslink.gov.uk/
  19. 19. http://www.jesusgilhernandez.com/2012/10/18/jeff-bezos-mandate-amazon-and-web-services/
  20. 20. Jeni Tennison – @JeniT – Technical Director, ODI

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