How to Optimize your LinkedIn Company Profile for Lead Generation

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How to Optimize your LinkedIn Company Profile for Lead Generation

  1. 1. How To Optimize Your LinkedIn CompanyProfile For Lead GenerationJUNE 2012JENNIFER WONG | MARKETINGJENNIFER@OPTIFY.NET | @JENERATIONY
  2. 2. LinkedIn Profile – Overview TabPage 2 Confidential
  3. 3. LinkedIn Profile – Overview Tab Keyword rich company name You can’t edit the Company Page Name yourself. You have to email LinkedIn: https://help.linkedin.com /app/answers/detail/a_id /1591 Be aware what text is visible before clicking to “see more” Use your focused SEO terms at the beginning of your company descriptionPage 3 Confidential
  4. 4. LinkedIn Profile – Overview Tab Designate admins you want to be able to make edits to your page and publish status updates. From LinkedIn: • You can see impressions and engagement information on visible updates, but we don’t have the functionality for you to view old posts or the metrics related to those posts. • Up to 20 updates will appear on the Overview tab and the most recent one will be at the top. • Posts can be up to 500 characters (including spaces). Shared link titles and descriptions can be up to 250 characters each.Page 4 Confidential
  5. 5. LinkedIn Profile – Overview Tab The Basics: Fill in all profile details Use a landing page or specific interior page for your Company website URL.Page 5 Confidential
  6. 6. LinkedIn Profile – Overview Tab Add keyword rich Company Specialties to help you get found for terms you care about. For the total length of specialties you provide, the maximum length is 256 charactersPage 6 Confidential
  7. 7. LinkedIn Profile – Products TabPage 7 Confidential
  8. 8. LinkedIn Profile – Products Tab Customize how you present your Create content that is relevant to your products and services to distinct various target audiences to maximize audience segments. engagement and ROI.Page 8 Confidential
  9. 9. LinkedIn Profile – Products Tab Add up to three banners that rotate on the page and link to specific URLs. Include a strong call to action on your banners and link to a landing page to generate leads. Test out different types of offers to see which is most effectivePage 9 Confidential
  10. 10. LinkedIn Profile – Products Tab Highlight you to five of your top products or services to keep your best stuff at the top of your Products & Services page, and above the fold.Page 10 Confidential
  11. 11. LinkedIn Profile – Products Tab Embed a video on the Overview page and for each individual Products & services pages you create. You can experiment with different types of video content on every page to engage people in a contextually relevant manner.Page 11 Confidential
  12. 12. LinkedIn Profile – Products Tab > Add Product/ServicePage 12 Confidential
  13. 13. LinkedIn Profile – Products Tab > Add Product/Service Think outside the box when adding Products & Services. Have a free trial people can sign up for? Add that! Have a killer piece of content for download? Add that! Offering demos of your product? Add that! Optimize for all your best offersPage 13 Confidential
  14. 14. LinkedIn Profile – Products Tab > Add Product/Service For each Product & Service you add, as an admin you have access to the impressions and engagement metrics. According to Forrester Research, 83% of us say we are at least somewhat influenced by word-of-mouth.To increase impressions andengagement of your listings, solicitrecommendations from your customersfor each of your products and services.Page 14 Confidential
  15. 15. LinkedIn Profile – Products Tab > Add Product/Service Offers, Offers, Offers You can add special promotion unique to every product or service page. Experiment with various types of offers that aligns with your product or service. Each offer destination URL should be a landing page to optimize that lead conversion!Page 15 Confidential
  16. 16. LinkedIn Profile – Company Status Updates Share Sort MeasurePage 16 Confidential
  17. 17. LinkedIn Profile – Paid AdsBoost additional traffic toyour profile or productpages with targetedLinkedIn Ads. Create multiple versions of your campaigns to see what works best.Page 17 Confidential
  18. 18. LinkedIn Profile – Metrics Follower Statistics Page Statistics InsightsPage 18 Confidential
  19. 19. LinkedIn Profile – Additional ResourcesPage 19 Confidential

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