How to Survive a Snark Attack

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How to Survive a Snark Attack

  1. 1. Characteristics•Verbal snipers•Critics and naysayers•Context and subtext•May be reasonable
  2. 2. Strategies forDealing with Snarks
  3. 3. Strategies•Take a deep breath•Set the tone: be human•Follow your guidelines • Liz Strauss: “be nice” • IBM: “responsible engagement”•Moderate comments, ifnecessary
  4. 4. Case Study: Snarks
  5. 5. From Critics to AlliesAruni Gunasegaram Jennifer Laycock BabbleSoft The Lactivist
  6. 6. TROLLS
  7. 7. DefinitionTakes pleasure in sowing discordProvokes others into taking up their cause
  8. 8. Profile of a TrollGenerally maleYoung (some exceptions)Free timeFew outside interests (12)
  9. 9. Psychological TheoriesDeindividuation (2)Social Learning Theory (3)Misattribution Theory of Humor (4)Cannot distinguish between good/badattention (5)
  10. 10. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers(6)
  11. 11. TacticsAd Hominem TrollOnline threats (9)Offline threats (10)Cyberstalking (11) (13)
  12. 12. (7)
  13. 13. Strategies forDealing with Trolls
  14. 14. Strategies•Stay calm.•Ignore. (See the sign.)•Establish clear commentrules and enforce them. (8)•Grow a thick skin; refuseto be baited.•When appropriate, deletethe comment.
  15. 15. Case Study: Trolls
  16. 16. TechCrunch: Women In Tech
  17. 17. Q and AIt’s your turn …
  18. 18. Sources1) http://en.citizendium.org/wiki/Internet_troll2) http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html3) http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggr4) http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor5) http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name6) http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/7) http://tantek.pbworks.com/TrollTaxonomy8) http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html9) http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-to
  19. 19. Sources, continued10)http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals11)http://www.cyberguards.com/CyberStalking.html12)http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/13)http://thomaspainescorner.wordpress.com/trolls/
  20. 20. Photo Credits1. http://www.flickr.com/photos/21561428@N03/4338069854/2. http://www.flickr.com/photos/clocky/1119779290/3. http://www.flickr.com/photos/dkohara/830763316/4. http://www.flickr.com/photos/bobasonic/178666415/5. http://www.flickr.com/photos/annia316/2905665310/6. http://www.flickr.com/photos/photonquantique/4488093613/7. http://www.flickr.com/photos/mkudel/1410676786/8. http://www.flickr.com/photos/foresmac/4034842899/9. http://www.flickr.com/photos/jcolman/2795393320/10. http://commons.wikimedia.org/w/index.php?title=File:The_Hunting_of_the_Snark_(11.http://www.flickr.com/photos/martin_kelley/2388613589/12. http://www.flickr.com/photos/zen/6338392/
  21. 21. Case StudiesEngagement Turns Critics into AlliesConnie Reecehttp://everydotconnects.com/2008/05/27/case-study-engagement-turns- critics-into-allies/How to Recover from a Scathing Blog PostAruni Gunasegaramhttp://www.entrepremusings.com/index.php/2008/06/05/how-to-recover- from-a-scathing-blog-post/Bloggers Need to Accept Responsibility TooJennifer Laycockhttp://www.searchengineguide.com/jennifer-laycock/bloggers-need-to- accept-responsibility-t.php
  22. 22. SlideShare URL: http://www.slideshare.net/TheJenATX/h ow-to-survive-a-snark-attack- conniereece-thejenatxConnie Reece Jen Wojcik @conniereece @TheJenATXConniereece.com Pinqued.com THANK YOU

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