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While incredibly effective as a tool in the consumer industry, Pinterest is still a somewhat underused social platform for engaging audiences in the health care sphere. Two years ago, to complement our women’s health marketing campaign, we launched a Pinterest strategy focused around all aspects of women’s health. Since that time Pinterest has become the third largest referral source to our website traffic. We would like to present a case study highlighting our success.
While incredibly effective as a tool in the consumer industry, Pinterest is still a somewhat underused social platform for engaging audiences in the health care sphere. Two years ago, to complement our women’s health marketing campaign, we launched a Pinterest strategy focused around all aspects of women’s health. Since that time Pinterest has become the third largest referral source to our website traffic. We would like to present a case study highlighting our success.
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