Super Bowl Ad Mania: Get Big Results without Big Bucks!

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Get the Audio & Webcast at www.prpowertools.com/ad-mania

PR Power Tools covers the 2010 Super Bowl ads with insightful lessons for small business owners -- (Great for online and brick-and-morter business owners)

We cover:

- How to get BIG results for YOUR BOTTOM LINE by tweaking the tactics of the Super Bowl advertisers

- Behind-the-scenes strategies the Big Brands use that you can implement in YOUR business,

- Which of the latest trends in marketing, advertising and PR will help YOUR BUSINESS get BIGGER R-O-I than 3-Million dollar Super Bowl ads!!

Get the webcast and audio link at www.prpowertools.com/ad-mania

Published in: Business, Technology
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Super Bowl Ad Mania: Get Big Results without Big Bucks!

  1. 1. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Listen or Watch the webcast at: http://tinyurl.com/AdMania2010 </li></ul><ul><li>Jennifer Brand Mary-Claire Burick </li></ul><ul><li>jennifer@prpowertools.com maryclaire@mcstrategy.com </li></ul>@prpowertools
  2. 2. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Big brands </li></ul><ul><li> + Big bucks </li></ul><ul><li> = Big Return-On-Investment ??? </li></ul><ul><li>Q: How Do I get Big R-O-I without being a Big brand and without the Big bucks?? </li></ul>
  3. 3. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 1: Encouraging Others to Develop your Messaging </li></ul>
  4. 4. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 2: Maximize Visibility and Branding </li></ul><ul><li>Use logos and branding consistently and effectively to build awareness and loyalty </li></ul>
  5. 5. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 2: Maximize Visibility and Branding </li></ul><ul><li>BONUS: Take the Logo Challenge! </li></ul><ul><li>How quickly can you identify these logos? </li></ul><ul><li>Take the Super Bowl Ad visual quiz: </li></ul><ul><li>http://tinyurl.com/SBLogoQuiz </li></ul><ul><li>(thanks to Fast Company) </li></ul>
  6. 6. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 3: Develop Strategic Partnerships & Cross-Promotions with similar companies </li></ul><ul><li>Bonus: Highlight Your “Market Differentiator” ($6 Haircut ad) </li></ul>
  7. 7. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 4: Generate Buzz with Social Media </li></ul>
  8. 8. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 5: Giving to Get </li></ul>
  9. 9. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Want More? </li></ul><ul><li>www.CBSsports.com/SuperBowlAds </li></ul>
  10. 10. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Jennifer Brand Mary-Claire Burick </li></ul><ul><li>jennifer@prpowertools.com maryclaire@mcstrategy.com </li></ul>@prpowertools

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