Lyndsay	
  Rose,	
  VP	
  of	
  Sales	
  and	
  Marke4ng	
  
Solu4on:	
  green	
  city	
  growers	
  
Green	
  City	
  Growers:	
  
	
  
Converts	
  unused	
  space	
  
into	
  thrivi...
Products	
   Services	
  
Raised-­‐beds,	
  RooCop	
  Farms,	
  
Cold	
  Frames,	
  CriEer	
  Fencing	
  
Maintenance	
  C...
Beverly	
  School	
  Systems	
  	
  
5	
  Elementary	
  Schools	
  	
  
Every	
  3rd	
  grader	
  in	
  the	
  School	
  S...
CONFIDENTIAL
Camp	
  Harborview	
  
Boston,	
  MA	
  
CONFIDENTIAL
South	
  Boston	
  Neighborhood	
  House	
  
Boston,	
  MA	
  
Cadbury	
  Commons	
  
Boston,	
  MA	
  
CONFIDENTIAL
Harvard	
  Pilgrim	
  Healthcare	
  
Quincy,	
  MA	
  
CONFIDENTIAL
Private	
  Residence	
  
Brookline,	
  MA	
  
CONFIDENTIAL
Somerville	
  Urban	
  Ag	
  Ambassador	
  Program	
  
Somerville,	
  MA	
  
Whole	
  Foods	
  Market.	
  Lynnfield,	
  MA	
  	
  
17,000sqC	
  
Up	
  to	
  10,000lbs	
  per	
  year	
  yield	
  
Produ...
Ledge	
  Kitchen	
  and	
  Drinks,	
  
Dorchester	
  MA	
  
5000	
  sq	
  C	
  
Flatbread	
  Pizza,	
  Somerville	
  MA	
  
B.	
  Good	
  	
  
Boston,	
  MA	
  	
  
500	
  lbs	
  of	
  tomatoes	
  
Jessie	
  Banhazl	
  	
  CEO	
  &	
  Founder	
  
•  Smith	
  College,	
  	
  has	
  run	
  company	
  since	
  incep4on	
 ...
 
•  Taught	
  15,000	
  children	
  and	
  adults	
  how	
  to	
  grow	
  their	
  own	
  food,	
  	
  
lowering	
  their...
Current	
  Reach	
  in	
  Eastern	
  MA:	
  
400+	
  Sites	
  in	
  Greater	
  Boston,	
  1	
  corporate	
  wellness	
  pr...
LyndsayRoseGCC2013
LyndsayRoseGCC2013
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5th Massachusetts Green Career Conference Presentation: Green Entrepreneurs

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LyndsayRoseGCC2013

  1. 1. Lyndsay  Rose,  VP  of  Sales  and  Marke4ng  
  2. 2. Solu4on:  green  city  growers   Green  City  Growers:     Converts  unused  space   into  thriving,  urban  farms     Provides  clients  with   access  to  fresh,  nutri<ous   food     Revitalizes  city  landscapes     Inspires  self-­‐sufficiency   CONFIDENTIAL  
  3. 3. Products   Services   Raised-­‐beds,  RooCop  Farms,   Cold  Frames,  CriEer  Fencing   Maintenance  Contracts,  Educa<onal   Programs,  Consul<ng   Convert  unused   space  into     small-­‐scale   intensive  farms   Create  green   space,  revitalize   landscapes   Decrease   environmental   impact  of  food   system   Educate  and   inspire  all  ages  to   make  healthier   lifestyle  choices  
  4. 4. Beverly  School  Systems     5  Elementary  Schools     Every  3rd  grader  in  the  School  System  will  learn  how  to   grow  food  from  GCG   Education
  5. 5. CONFIDENTIAL Camp  Harborview   Boston,  MA  
  6. 6. CONFIDENTIAL South  Boston  Neighborhood  House   Boston,  MA  
  7. 7. Cadbury  Commons   Boston,  MA  
  8. 8. CONFIDENTIAL Harvard  Pilgrim  Healthcare   Quincy,  MA  
  9. 9. CONFIDENTIAL Private  Residence   Brookline,  MA  
  10. 10. CONFIDENTIAL Somerville  Urban  Ag  Ambassador  Program   Somerville,  MA  
  11. 11. Whole  Foods  Market.  Lynnfield,  MA     17,000sqC   Up  to  10,000lbs  per  year  yield   Production
  12. 12. Ledge  Kitchen  and  Drinks,   Dorchester  MA   5000  sq  C  
  13. 13. Flatbread  Pizza,  Somerville  MA  
  14. 14. B.  Good     Boston,  MA     500  lbs  of  tomatoes  
  15. 15. Jessie  Banhazl    CEO  &  Founder   •  Smith  College,    has  run  company  since  incep4on  in  2008         •  Boston  Business  Journal  40-­‐under-­‐40;    Zagat  30-­‐under-­‐30   “…arguably  the  queen  of  Boston’s  urban-­‐ag  visionaries.”                  –  Stuff  Magazine  June  2012     Lyndsay  Rose    Vice  President  Sales  and  Marke<ng   •  Responsible  for  developing  new  markets  and  growing  revenue   •  Strong  background  in  social  marke4ng  and  growing  small  companies     •  Former  Sales  &  Marke4ng  Manager  at  Next  Step  Living     ScoE  Lamer    Chief  Opera<ng  Officer   •  Responsible  for  all  farm  builds,  installa4ons,    maintenance  &  training   •  Masters  -­‐  School  for  Int’l  Training       •  Founded  Barnoire  Furniture  Company   Core  Support  Team  of  Hor<cultural  Professionals     Partners,  Subcontractors,  Interns      
  16. 16.   •  Taught  15,000  children  and  adults  how  to  grow  their  own  food,     lowering  their  risk  of  obesity     •  Grown  245,000+lbs  of  organic  produce  grown  hyper-­‐locally  from  unused  space     CONFIDENTIAL  
  17. 17. Current  Reach  in  Eastern  MA:   400+  Sites  in  Greater  Boston,  1  corporate  wellness  program  in  Central  MA  

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