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Jill Haley Murphy 2013 masccc


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Newburyport, MA

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Jill Haley Murphy 2013 masccc

  1. 1. Jill Haley MurphySolarize Massachusetts 2012Community Solar Coach (Newburyport)April 24, 2013
  2. 2. How to Start a CommunityOutreach and Education ProgramAssemble a Good Team
  3. 3. How To Reach Outl  Major community event: “Solar 101”l  Newspaper articles and press releasesl  Email blasts to identified listservsl  Website “”l  Email address: solarizenewburyport.coml  Phone number: 9-SUNFEST-44l  Banners and lawn signsl  Table at LOCAL events: Farmers Market
  4. 4. Other Outreach[Measurable Results??]l  Social media (Facebook Group, FB Page, Twitter)l  Radio interview programsl  Newspaper adsl  Postcards, posters in local businessesl  Display and brochures at local libraryl  Lead sponsor (with table) at “family movie night” onthe downtown waterfrontl  Met Boston commuter trains and buses with signageand post cards
  5. 5. Student Outreachl  Recruited and trained student volunteersl  Survey by walking street by street to identifyhomes “good for solar”l  Left brochures at those homesl  Difficult to quantify resultsl  Did not appear to increase interest in anysignificant wayl  Pictometry is better approachl  Arlington, Melrose
  6. 6. Business Outreachl  Recommended that installer became amember of Chamber of Commercel  Planned and promoted open house at firstSN solar installation at a local dental officel  Invited local business owners to event houseat Newburport CleanTech Centerl  SN volunteer introduced installer tocommercial prospects
  7. 7. Organizational Considerationsl  Volunteersl  Assign duties and responsibilities earlyl  Message and Responsel  Traditional medial  Website and social medial  Electronic outreach via listservs and emaill  Respond Quicklyl  Phone and email messagesl  Keep control over list of contacts/leadsl  Time and people intensivel  Community Eventsl  Lawn Signsl  Distribution of Informational Materials
  8. 8. Things We Wished We Had Donel  On-line surveys with invitation to participatel  Harvard, Arlington, Waylandl  Community wide mailing list (email is best)l  Need cooperation from City Halll  Arlingtonl  Pictometry with door hangers or direct maill  Arlington, Melrosel  Prior installs as testimonialsl  A lot of workl  Recruit neighbors to talk to neighbors
  9. 9. Timing Issues1.  Volunteers expectations and duties2.  Listservs3.  Installer/Private Partner•  Response time•  Same message4.  Website, Email address, Phone number5.  Informational Materials6.  Pictometry and “A” list7.  Lawn Signs and Banners
  10. 10. Other ImportantConsiderationsl  Align with like minded groupsl  Don’t forget local governmentl  Court allies in City or Town governmentl  Engage relevant local boards, departmentsand officials (building, conservation, historical)l  Set program goals and timelinel  Continuous drumbeat of informationl  HAVE FUN!l  GET RESULTS!
  11. 11. Accelerate Adoptionof Solar EnergyNEWBURYPORTl  425 initial interestcontactsl  158 site evaluationsl  43 solar pv systemsl  423.1 kW capacityTOTAL (17 communities)l  5,405 initial interestcontactsl  2,664 site evaluationsl  803 solar pv systemsl  5,146 kW capacityl  5.1 MW (megawatts)