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Craig vanbatenburggcc2013

5th Massachusetts Green Career Conference Presentation: Green Autos

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Craig vanbatenburggcc2013

  1. 1. Greening the Auto Industry: Hybrid and Electric Vehicles Automotive Aftermarket Products Expo 2011AutomotAutomotive ACDC 2013
  2. 2.  To make the conversation easy we will put Hybrids, Plug-in Hybrids and Electric Cars into one basket and call them EMVs (Electric Motor Vehicles). EMVs are here. It is a Game Changer. ACDC 2013
  3. 3. Agenda • Hybrid, Plug-in and Electric Vehicle (EMV) market • Current service issues with EMV’s • Needs and Wants for servicing EMV’s • Training Required in servicing EMVs • Future of Servicing EMV’s • Bottom Line – Is there a future working on EMVs ACDC 2013
  4. 4.  Craig Van Batenburg, CEO, ACDC: Hybrid / EV Training Resources – Worcester  George Sotiropoulos, Owner, Bravo Auto Sales and Service, Inc. – Worcester  Nicholas Medeiros – Automotive Instructor at Greater New Bedford Vocational Technical – New Bedford We are proud to represent the Auto Repair Industry ACDC 2013
  5. 5. Where are we today? • Nearly 3 million hybrid vehicles currently on the road • Massachusetts ranks in the top 10 states • 130,000 Plug-in cars in USA • Hybrid owners likely to buy another hybrid or EV • Highest population of hybrid owners are 45-54 years old and make over $150k per year ACDC 2013
  6. 6. EMV Sales are UP ACDC 2013
  7. 7. Massachusetts makes up 2.15% (6,437,193) of the total U.S. population  2.76% of all hybrid sales occur in MA  2012 ACDC 2013
  8. 8.  With an increase in total hybrid sales of 34 percent year-over-year. 2012 vs. 2013 As of September 3, 2013 ACDC 2013
  9. 9. • Fuel economy complaints • LRR Tires, poorly maintained, factory “fixes” • HV Battery failures 7 – 10 years • Rebuilt and aftermarket options • Cooling system issues • New cooling pumps for High Voltage parts • Re Flash Computers in the EMV • Must Know Microsoft and Laptops Current Hybrid Problems ACDC 2013
  10. 10. What does a New Technician need to know to service EMVs? • Safety • Use of Hybrid Meters • Use HV Safety Gloves • High Voltage Systems • Electric Motor Diagnosis • If Hybrid/Plug-in...all the conventional car training • Factory level Scan Tool use • Information on the Internet • Life Long Learning ACDC 2013
  11. 11. What does the Shop Owner need to change to Service EMV’s? • Properly Trained Technicians • Dedicated bays to keep equipment near by • Specialized Equipment • HV Battery tester • Insulated table and tools • Dedicated A/C equipment • • EV’s some PHEV need lift equipment for the HV battery packs (400 -600 lbs) PHEV - EV have a specialized Charging Station ACDC 2013
  12. 12.       More Public Charging Stations It is changing from wrenches to laptops…Bravo needs tech trained in Microsoft and high tech tools Better Prepared Techs out of School City and State Cars/ Trucks need to be EMVs ASE Testing will have Hybrid Test in 2015 Public Awareness of Shops / Techs George’s Wish List ACDC 2013
  13. 13. Roadblocks to Service and Repair • Supply of good reasonably priced parts • Lots of dealer only stuff right now • Will see cars that are economically not repairable • HV battery failure coupled with a transmission issue = $$$$$ • Aftermarket and OE is getting there with lower cost options • Customers will not tolerate less than stellar service • Dealerships and Independent Shops are now competing ACDC 2013
  14. 14. Certifications / Qualifications • Currently no one is certifying techs on EV’s or hybrids • ASE is developing a Hybrid Test for 2015 • No hybrid-specific certification is available to date You will see the word “qualified” used instead of certified. • ACDC has a Qualification process • Auto Career Development Center (ACDC) has created a Qualified Shop List available on their web site • ACDC 2013
  15. 15. What the future holds • EV’s • Volt, Leaf, Tesla, More • Charging station at your facility • Advanced battery and motor technologies • Fuel Cell technologies • Advanced user interface • Internet, iPhone, smart phone…… • Factory tools and information will be mandatory • Knowing and being comfortable with hybrids will make transition to EV’s easy ACDC 2013
  16. 16. • Students at Freshman level are learning Electrical Systems • Hybrid Training Board is new ($10k) What can a High School Do? • ACDC 2013
  17. 17. • Need EMVs to study on • Build / Update an EV • Climate Change Education Nicks Wish List ACDC 2013
  18. 18. Google Search for Post H.S. ACDC 2013
  19. 19. What was done in Iowa ACDC 2013
  20. 20. Independent EMV Shops ACDC 2013
  21. 21. Are Shops Making Money Servicing EMV’s? • 15 to 40% of overall car count • Is the work profitable? • Can be high $$$ amounts with a low margin, job pricing is important • Customers will price shop you with the dealer but will generally lean toward the “little guy” • You need to have a desire to experiment. You can spend a lot of time on the first couple jobs. • Great opportunities to stand out from competition since few will become good at this type of work. ACDC 2013
  22. 22. The Diesel Story ACDC 2013
  23. 23. Discussion & Questions ACDC 2013
  24. 24. Come Visit us at the Booth or Outside at the EMVs Thanks for Your Time ACDC 2013