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Digital Marketing Strategy Template

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Digital Marketing Strategy Template based on the buyer persona spring concept as developed in Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (Eds.). (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge. Accessible online http://mastersindigitalmarketing.org/book/ #passion4digital This work is licensed under a Creative Commons Attribution 4.0 International License.

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Digital Marketing Strategy Template

  1. 1. Source: Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (Eds.). (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge. Accessible online http://mastersindigitalmarketing.org/book/ #passion4digital This work is licensed under a Creative Commons Attribution 4.0 International License. Digital Marketing Strategy for ___________________________________________________________ Date: ___________________________________________________________ Completed by___________________________________________________________ Strategic business objective for 3/5 years Channels Content Strategic Keyword Terms KPIs Buyer persona       Strategy implementation plan – key activities and next deadlines Plan: Act: Observe: Reflect:    

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