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JEMSS project successfully completed: findings from research and development of a Joint Master’s Degree on Digital and Social Media Marketing. Dr Aleksej Heinze summarises some of the key lessons from the JEMSS project - slides presented at the #passion4digital conference in Bulgaria Sofia on 14th September 2016. Explanation of the Buyer Persona Spring - a concept for guiding the development of a digital marketing strategy.
See video here https://www.youtube.com/watch?v=xNVMY8N43W8