Analytics Insights Training Course

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The Analytics insights course has been developed, to help users of analytics tools understand what the numbers actually mean, and more importantly pinpoint “actionable insights” to help improve their business

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Analytics Insights Training Course

  1. 1. Analytics Insights Training Courses Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training DigitalMarketingTrainingCourses Learnmore,domore Analytics Insights Training
  2. 2. Analytics Insights Training Courses Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training AnalyticsInsights Training Millions of businesses globally have a web analytics solution plugged into their website, such as: Google Analytics, Adobe Analytics, IBM Core Metrics or Webtrends, to monitor traffic and measure performance. Jellyfish have developed the Analytics Insights course, to help users of analytics tools understand what the numbers actually mean, and more importantly pinpoint “actionable insights” to help improve their business. If you are a part of the digital analytics, SEO, PPC, customer experience or conversion rate optimisation teams within your organisation, or if you have an interest in unlocking business value out of the websites you work with, then this is for you. IhavebeenonthreeJellyfishtraining dayswhichhaveallbeengreat. Theinstructorshaveallbeenexperts intheirfieldandcommunicate brilliantly.Highlyrecommend!
  3. 3. Analytics Insights Training Courses Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training Ouroneday trainingcourse At the end of the course you should feel confident to tackle specific business questions in order to add value to your organisation using Google Analytics standard and custom reports and features. WeuseexamplesfromGoogleanalytics,butthe rationaleandtheoriespresentedinthecoursewill applytoanywebanalyticstool. £499+VATperplace We review the foundational data analysis skills required to make the most of Google Analytics and then we use the Google Analytics interface and a variety business use-cases to practice and build up those skills and we also look at some third-party tools and integrations to add to your Insights toolkit. › Mappingbusinessobjectivestoanalyticsdata › Segmentation › Analysisofacquisitionstrategy › Individualacquisitionchannelanalysis › Engagementanalysis › Businessoutcomeanalysis › Long-termbusinessoutcomes › ExtractingactionableinsightfromGA › DeviceVisitorflowoptimisation › Engagementoptimisation › Campaignpageoptimisation › UsingCustomReportstoanswerBusinessquestions › ChoosingKeyPerformanceIndicators › Assessingprogress › Foundationalanalyticsmetrics › Howtoidentifyconversionpotential › Multi-channelfunnelanalysis › Micro-conversionscustomerjourney › CustomDimensionsforsegmentation › AverageOrderValueAnalysis › Reportingprogress › Contentoptimisation › Funnelandcheckoutoptimisation › Formoptimisation Here’swhatwe’llcoverontheday Break 15:30 End 17:00 Start 10:00 Break 11:30 Lunch 13:00 Arrive 09:45
  4. 4. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training WeatJellyfisharedigitalmarketing experts.Afteryearsofworkingclosely withourclients,webegantonoticethere wasarealneedforustotalkingreater detailaboutourexpertisetohelpthem achievegreatersuccesspersonally, asateamandasabusiness. Sowestartedrunningafewcourses hostedbyourin-housemarketing experts.Theyweresosuccessful weexpandedtherangeanddates toencompassagreaterbreadthof marketingskills,fromSEOtoSocial MediatoAnalyticsTraining–and everythingin-between. JellyfishTrainingCourses Herearesomeofbrandswe’vetrained
  5. 5. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training OurCourses Google Adwords Training Google Analytics Training Conversion Optimisation Training SEO Training Social Media Training Analytics Insights Training LearnmoreLearnmoreLearnmore LearnmoreLearnmoreLearnmore
  6. 6. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training WhychooseaJellyfishcourse? Expertsintheirfield Our courses are taught by experienced experts, when they aren’t training they are working on successful campaigns in the subject they teach. Practicaltheoretical coursecontent We think it is important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace. Accessiblevenues All Jellyfish training locations are within walking distance of a mainline or underground station, meaning you need less time to find the venue and get more time to relax. Our Reigate office also offers free on-site parking (on request). Coursecontentevolves withtheindustry The digital marketing industry is still relatively new, meaning there are always new technologies, strategies and information being shared. As experts working in the industry we are able to keep up to date on everything, to ensure nothing new is missed from our courses. Refreshmentsprovided If you are training in Reigate you can expect to get a 2 course deli style lunch. Delegates who choose our London venues are also offered a course lunch but from an option of 3 hot main meals and a selection of desserts. Pricecompetitive We keep a close eye on our competitors offerings and pricing, we know from surveys that we are price competitive with in the digital marketing training market. Reducedratesforcharities If you are a registered please contact us before making a booking. We know that is it equally important for you to promote your business and generate donations. We have a number of discounts available to you. Discountson multiplebookings Do you want to book more than one course, but want to know if there is any movement on the price, Hey it doesn’t hurt to ask, please contact us before making your booking.
  7. 7. Analytics Insights Training Courses Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training OurFacilities Reigate | Brighton | Victoria | Paddington | Farringdon Jellyfish offer you a welcoming, bright and modern training environment hosting some of the most up to date technology and services. We now offer our professional Training Courses in five locations, Reigate (head office), Brighton, as well as Victoria, Paddington and Farringdon in London. If these locations don’t quite suit you, we also offer Tailored Training Courses where we deliver our training at a location of your choice (see page 10).
  8. 8. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training Whatourclientssay Weareextremelyproudtosaywehave100% positivefeedbackfromdelegateswhohave attendedourcourses.Thesecanbefoundon theindependentreviewsiteFeefo.com IlearntfarmorethanIhad hopedinashortperiodoftime. Theaddedbonusisthereally goodpostcoursesupporttohelp outwhenIstartapplyingmy newlygainedknowledge. Thetrainingwasgreatandthe instructorstakingthesession wereflexibleinadaptingthe sessiontoourrequirements. Excellent!Veryorganized, extremelyprofessionalandvery useful.Averycoolbrandand agency,very,veryuseful-exactly whatIneeded.Iwouldrecommend toanybody!
  9. 9. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training Meetthetrainers Ourcoursesaretaughtbyexperiencedexperts, whentheyaren’ttrainingtheyareworkingon successfulcampaignsinthesubjecttheyteach. RichardHartley GoogleAdwordsTrainer VassilisTourtouropoulos ConversionOptimisationTrainer HannahRainford SocialMediaTrainer NickFettiplace SEOTrainer AlexDavies GoogleAnalyticsTrainer
  10. 10. Digital Marketing Training Courses Learnmore,domore Booktoday on08444883775 | training@jellyfish.co.uk | www.jellyfish.co.uk/training Weknowthatjust asbusinesses,people, andskillsetsdiffer, sodotheirdemands. Whichiswhyour TailoredCourses havebeenspecifically designedtohelp yougetthecourse youwant,exactly thewayyouneedit. › Theclasssizeyouwant › Thedatesyouwant › Thelocationyouwant › Thecourseyouwant › Thedurationyouwant › Thecustomisedcontentyouwant TailoredTrainingCoursesgiveyou:Our Tailored Training Courses prove popular with organisations that have a number of employees or departments involved in the subject areas we teach. Our courses provide the opportunity for these individuals to come together (which is not always logistically possible) and receive dedicated, expert training. It also becomes a platform where individuals can ask questions and brainstorm new ideas for the business, inspired and motivated by what they’ve learnt during the day. TailoredTraining Courses Yourcourse,yourway

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