1.
Social Business for a Networked Economy
Social Business Summit Sydney March 25, 2010
@jeffdachis
jeff@dachisgroup.com
http://www.dachisgroup.com

2.
Puppy.
® 2010 Dachis Group. Confidential and Proprietary 2

3.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Social Business Summit:
United States
United Kingdom
Australia
® 2010 Dachis Group. Confidential and Proprietary 3

4.
Social Business for a Networked Economy
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2010 Dachis Group. Confidential and Proprietary 4

5.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Everything that can be digital, will be.
® 2010 Dachis Group. Confidential and Proprietary 5

6.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Exciting times
® 2010 Dachis Group. Confidential and Proprietary 6

7.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Interesting times
® 2010 Dachis Group. Confidential and Proprietary 7

8.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Change
® 2010 Dachis Group. Confidential and Proprietary 8

9.
Social Business Summit Sydney | Social Business Design | March 25, 2010
We have all been there.
® 2010 Dachis Group. Confidential and Proprietary 9

10.
Despite The Change, We Are Facing
Inescapable Trends
® 2010 Dachis Group. Confidential and Proprietary 10

11.
Social Business Summit Sydney | Social Business Design | March 25, 2010
A shift towards social business
New distributed, collaborative, and agile organizations are able to surpass
current barriers to growth in order to create new value
® 2010 Dachis Group. Confidential and Proprietary

12.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Our world is truly getting wired
Source: Nielsen
® 2010 Dachis Group. Confidential and Proprietary

13.
Social Business Summit Sydney | Social Business Design | March 25, 2010
The wires are getting faster
Source: Pew Internet & American Life Project, July 2008
® 2010 Dachis Group. Confidential and Proprietary

14.
Social Business Summit Sydney | Social Business Design | March 25, 2010
IT consumerization is upon us
® 2010 Dachis Group. Confidential and Proprietary

15.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Consumer web apps proliferate
® 2010 Dachis Group. Confidential and Proprietary 15

16.
Social Business Summit Sydney | Social Business Design | March 25, 2010
We buy supercomputers at the mall
Source: Apple
® 2010 Dachis Group. Confidential and Proprietary

17.
Social Business Summit Sydney | Social Business Design | March 25, 2010
And provide access to everyone...
Source: One Laptop Per Child
® 2010 Dachis Group. Confidential and Proprietary

18.
Social Business Summit Sydney | Social Business Design | March 25, 2010
We share opinions on everything
Source: antigone78 on Flickr
® 2010 Dachis Group. Confidential and Proprietary

19.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Cloud computing is a reality
® 2010 Dachis Group. Confidential and Proprietary

20.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Work demands an “always on” mentality
® 2010 Dachis Group. Confidential and Proprietary

21.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Social technologies keep us informed
Source: McKinsey & Company
® 2010 Dachis Group. Confidential and Proprietary

22.
But not so fast...
® 2010 Dachis Group. Confidential and Proprietary

23.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Work still happens in silos
® 2010 Dachis Group. Confidential and Proprietary

24.
Social Business Summit Sydney | Social Business Design | March 25, 2010
We have endless point solutions not platforms
® 2010 Dachis Group. Confidential and Proprietary

25.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Businesses are overloaded with data
® 2010 Dachis Group. Confidential and Proprietary

26.
Social Business Summit Sydney | Social Business Design | March 25, 2010
How will you govern?
Source: Ambidanze on Flickr
® 2010 Dachis Group. Confidential and Proprietary

27.
Social Business Summit Sydney | Social Business Design | March 25, 2010
What policies do you have in place?
® 2010 Dachis Group. Confidential and Proprietary

28.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Consumers are increasingly skeptical
Source: Edelman
® 2010 Dachis Group. Confidential and Proprietary

29.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Participation isnʼt scalable...
® 2010 Dachis Group. Confidential and Proprietary 29

30.
Social Business Summit Sydney | Social Business Design | March 25, 2010
...because individuals donʼt scale
® 2010 Dachis Group. Confidential and Proprietary 30

31.
Social Business Summit Sydney | Social Business Design | March 25, 2010
People are people
Source: CarbonNYC on Flickr
® 2010 Dachis Group. Confidential and Proprietary 31

32.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Communication remains largely unidirectional
® 2010 Dachis Group. Confidential and Proprietary

33.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Business is made of Technology, Process and Culture
support
content ecosystem
services
commerce ecosystem
developer application
ecosystem ecosystem
cloud services
products
supply chain ecosystem
® 2010 Dachis Group. Confidential and Proprietary 33

34.
Social Business Summit Sydney | Social Business Design | March 25, 2010
....While the shape of the Enterprise has changed
® 2010 Dachis Group. Confidential and Proprietary
34

35.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Technology Systems, Business Process, and
Business Cultures and have not yet adapted...
® 2010 Dachis Group. Confidential and Proprietary
35

36.
Social Business Summit Sydney | Social Business Design | March 25, 2010
The industrial economy has evolved. We live in a
networked economy. We need a network centric
organizational model to realize its potential.
dachisgroup.com
® 2010 Dachis Group. Confidential and Proprietary 36

37.
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2010 Dachis Group. Confidential and Proprietary 37

38.
Social Business Summit Sydney | Social Business Design | March 25, 2010
The definition of Social Business Design
• Social Business Design is the
intentional creation of socially
calibrated and dynamic business
systems, process and culture.
® 2010 Dachis Group. Confidential and Proprietary 38

39.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
® 2010 Dachis Group. Confidential and Proprietary

40.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Ecosystem (connection systems)
- An expanded constituent
base including core and
extended
- A robust, integrated network
of nodes and connections
- A holistic technology
architecture dachisgroup.com
- Strong and weak ties
- Active and ambient
awareness
From Disparate Silos To Connected Nodes
® 2010 Dachis Group. Confidential and Proprietary

41.
Social Business Summit Sydney | Social Business Design | March 25, 2010
A network of nodes and connections
Source: ethorson on Flickr
® 2010 Dachis Group. Confidential and Proprietary

42.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Ecosystem
Extended
Core
® 2010 Dachis Group. Confidential and Proprietary 42

43.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Hivemind (culture)
- A primary social calibration
- Active Participation
- Active Engagment
- Active Involvement
dachisgroup.com
From Hoarding To Collaborating
® 2010 Dachis Group. Confidential and Proprietary

44.
Social Business Summit Sydney | Social Business Design | March 25, 2010
A primary social calibration
Source: Larry Tomlinson on Flickr
® 2010 Dachis Group. Confidential and Proprietary

45.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Dynamic signal (communication process)
- Dynamic real time signals
of all nodes in the dachisgroup.com
ecosystem
- A change in the mode of
authorship
- Updates on location
- Creates efficiencies
From Static To Dynamic -
“Communication as work, not for work”
® 2010 Dachis Group. Confidential and Proprietary

46.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Metafilter (filter, measure)
- Filter, tag sort
- Define constructs for
measurement
- Measure patterns not
counts dachisgroup.com
- Depth over surface
- Trends versus snapshots
- Analyzing for meaning
From Filter Failure To Clear Signals
“Finding meaning in all the noise”
® 2010 Dachis Group. Confidential and Proprietary

47.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Diverse data sets need context
Source: Nicolas Felton 2007 Annual Report
® 2010 Dachis Group. Confidential and Proprietary

48.
Social Business Summit Sydney | Social Business Design | March 25, 2010
® 2010 Dachis Group. Confidential and Proprietary

49.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Analyze for meaning
Source: Nielsen Online
® 2010 Dachis Group. Confidential and Proprietary

50.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
® 2010 Dachis Group. Confidential and Proprietary

51.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Social business design applied
® 2010 Dachis Group. Confidential and Proprietary 51

52.
Social Business Summit Sydney | Social Business Design | March 25, 2010
Why Social Business Design?
Improved
= &
+ Emergent
Outcomes
•Adaptable business practices •Cost savings and efficiencies
•Improved collaborative processes •Informed social marketing strategies
•Customer growth, retention and sustainability •New product & service offerings/innovations
•Expansion into new markets
® 2010 Dachis Group. Confidential and Proprietary 52

53.
How Ready for Social Business are you?
® 2010 Dachis Group. Confidential and Proprietary 53

54.
Thank You.
® 2010 Dachis Group. Confidential and Proprietary 54

55.
Dachis Group
Jeffrey Dachis
Chief Executive Officer
jeff@dachisgroup.com
http://www.dachisgroup.com
512-275-7830