1.
Social Business Design
Defrag 2009
@jeffdachis
jeff@dachisgroup.com
http://www.dachisgroup.com

2.
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2009 Dachis Group. Confidential and Proprietary 2

3.
Puppy.
® 2009 Dachis Group. Confidential and Proprietary 3

4.
Defrag 2009 | November 12, 2009
Exciting times
® 2009 Dachis Group. Confidential and Proprietary 4

5.
Defrag 2009 | November 12, 2009
Interesting times
® 2009 Dachis Group. Confidential and Proprietary 5

6.
Defrag 2009 | November 12, 2009
We have all been there.
® 2009 Dachis Group. Confidential and Proprietary 6

7.
Defrag 2009 | November 12, 2009
The industrial economy has evolved. We live in a
networked economy. We need a network centric
organizational model to realize its potential.
dachisgroup.com
® 2009 Dachis Group. Confidential and Proprietary 7

8.
Defrag 2009 | November 12, 2009
A shift towards social business
New distributed, collaborative, and agile organizations are able to surpass
current barriers to growth in order to create new value
® 2009 Dachis Group. Confidential and Proprietary

9.
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2009 Dachis Group. Confidential and Proprietary 9

10.
Defrag 2009 | November 12, 2009
The definition of Social Business Design
• Social Business Design is the
intentional creation of socially
calibrated and dynamic business
systems, process and culture.
® 2009 Dachis Group. Confidential and Proprietary 10

11.
Defrag 2009 | November 12, 2009
The definition of Social Business Design
• The Goal: Enhanced value
exchange among constituents
delivering improved and
emergent business outcomes
® 2009 Dachis Group. Confidential and Proprietary 11

12.
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2009 Dachis Group. Confidential and Proprietary 12

13.
Conceptual Framework and Set of Lenses
Businesses are made up of
Technology, People and Process
® 2009 Dachis Group. Confidential and Proprietary 13

14.
Defrag 2009 | November 12, 2009
Business is made of Technology, People, and Process
support
content ecosystem
services
commerce ecosystem
developer application
ecosystem ecosystem
cloud services
products
supply chain ecosystem
® 2009 Dachis Group. Confidential and Proprietary 14

15.
Conceptual Framework and Set of Lenses
Businesses Represent All Constituents
® 2009 Dachis Group. Confidential and Proprietary 15

16.
Defrag 2009 | November 12, 2009
The shape of the business has fundamentally changed.
Businesses need to address value exchange with all
constituents wherever they are.
® 2009 Dachis Group. Confidential and Proprietary
16

17.
Conceptual Framework and Set of Lenses
The Archetypes of Social Business Design
® 2009 Dachis Group. Confidential and Proprietary 17

18.
Defrag 2009 | November 12, 2009
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
® 2009 Dachis Group. Confidential and Proprietary

19.
Social Business Design | November 4, 2009
Ecosystem
dachisgroup.com
From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary

20.
Social Business Design | November 4, 2009
Ecosystem (connection systems)
- An expanded constituent
base including core and
extended
- A robust, integrated network
of nodes and connections
- A holistic technology
architecture dachisgroup.com
- Strong and weak ties
- Active and ambient
awareness
From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary

21.
Defrag 2009 | November 12, 2009
Ecosystem
Extended
Core
® 2009 Dachis Group. Confidential and Proprietary 21

22.
Defrag 2009 | November 12, 2009
Hivemind
dachisgroup.com
From Hoarding To Collaborating
® 2009 Dachis Group. Confidential and Proprietary

23.
Defrag 2009 | November 12, 2009
Hivemind (culture)
- A primary social calibration
- Active Participation
- Active Engagment
- Active Involvement
dachisgroup.com
® 2009 Dachis Group. Confidential and Proprietary

24.
Defrag 2009 | November 12, 2009
Dynamic Signal
dachisgroup.com
From Static To Dynamic -
“Communication as work, not for work”
® 2009 Dachis Group. Confidential and Proprietary

25.
Defrag 2009 | November 12, 2009
Dynamic signal (communication process)
- Dynamic real time signals
of all nodes in the dachisgroup.com
ecosystem
- A change in the mode of
authorship
- Updates on location
- Creates efficiencies
® 2009 Dachis Group. Confidential and Proprietary

26.
Defrag 2009 | November 12, 2009
Metafilter
dachisgroup.com
From Filter Failure To Clear Signals
“Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary

27.
Defrag 2009 | November 12, 2009
Metafilter (filter, measure)
- Filter, tag sort dachisgroup.com
- Define constructs for
measurement
- Measure patterns not
counts
- Depth over surface
- Trends versus snapshots
- Analyzing for meaning
From Filter Failure To Clear Signals
“Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary

28.
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2009 Dachis Group. Confidential and Proprietary 28

29.
Defrag 2009 | November 12, 2009
Social business design applied
® 2009 Dachis Group. Confidential and Proprietary 29

30.
Defrag 2009 | November 12, 2009
Why Social Business Design?
Improved
= &
+ Emergent
Outcomes
•Adaptable business practices •Cost savings and efficiencies
•Improved collaborative processes •Informed social marketing strategies
•Customer growth, retention and sustainability •New product & service offerings/innovations
•Expansion into new markets
® 2009 Dachis Group. Confidential and Proprietary 30

31.
Defrag 2009 | November 12, 2009
A hiveminded, dynamically signaling,
metafiltered ecosystem will perform
exponentially better.
® 2009 Dachis Group. Confidential and Proprietary 31

32.
How Ready for Social Business are you?
® 2009 Dachis Group. Confidential and Proprietary 32

33.
Thank You.
® 2009 Dachis Group. Confidential and Proprietary 33

34.
Dachis Group
Jeffrey Dachis
Chief Executive Officer
jeff@dachisgroup.com
http://www.dachisgroup.com
512-275-7830