SlideShare a Scribd company logo
1 of 34
Download to read offline
Social Business Design
Defrag 2009




@jeffdachis
jeff@dachisgroup.com
http://www.dachisgroup.com
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   2
Puppy.




® 2009 Dachis Group. Confidential and Proprietary   3
Defrag 2009 | November 12, 2009




Exciting times




® 2009 Dachis Group. Confidential and Proprietary   4
Defrag 2009 | November 12, 2009




Interesting times




® 2009 Dachis Group. Confidential and Proprietary   5
Defrag 2009 | November 12, 2009




We have all been there.




® 2009 Dachis Group. Confidential and Proprietary   6
Defrag 2009 | November 12, 2009




The industrial economy has evolved. We live in a
networked economy. We need a network centric
organizational model to realize its potential.




                                                   dachisgroup.com




® 2009 Dachis Group. Confidential and Proprietary                     7
Defrag 2009 | November 12, 2009




A shift towards social business




          New distributed, collaborative, and agile organizations are able to surpass
                    current barriers to growth in order to create new value

® 2009 Dachis Group. Confidential and Proprietary
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   9
Defrag 2009 | November 12, 2009




The definition of Social Business Design




                  • Social Business Design is the
                         intentional creation of socially
                         calibrated and dynamic business
                         systems, process and culture.




® 2009 Dachis Group. Confidential and Proprietary            10
Defrag 2009 | November 12, 2009




The definition of Social Business Design




                  • The Goal: Enhanced value
                        exchange among constituents
                        delivering improved and
                        emergent business outcomes




® 2009 Dachis Group. Confidential and Proprietary      11
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   12
Conceptual Framework and Set of Lenses
Businesses are made up of
Technology, People and Process




® 2009 Dachis Group. Confidential and Proprietary   13
Defrag 2009 | November 12, 2009




Business is made of Technology, People, and Process



                                                                              support
                       content ecosystem
                                                                              services
                                                   commerce ecosystem




                            developer                                        application
                            ecosystem                                        ecosystem

                                                      cloud services




                              products
                                                                        supply chain ecosystem

® 2009 Dachis Group. Confidential and Proprietary                                                 14
Conceptual Framework and Set of Lenses
Businesses Represent All Constituents




® 2009 Dachis Group. Confidential and Proprietary   15
Defrag 2009 | November 12, 2009




The shape of the business has fundamentally changed.
Businesses need to address value exchange with all
constituents wherever they are.




® 2009 Dachis Group. Confidential and Proprietary
                                                   16
Conceptual Framework and Set of Lenses
The Archetypes of Social Business Design




® 2009 Dachis Group. Confidential and Proprietary   17
Defrag 2009 | November 12, 2009




Four Archetypes for Social Business Design.
Building blocks and vocabulary.




® 2009 Dachis Group. Confidential and Proprietary
Social Business Design | November 4, 2009




Ecosystem




                                                                dachisgroup.com




                                     From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary
Social Business Design | November 4, 2009




Ecosystem (connection systems)
- An expanded constituent
       base including core and
       extended
- A robust, integrated network
       of nodes and connections
- A holistic technology
       architecture                                                        dachisgroup.com




- Strong and weak ties
- Active and ambient
       awareness
                                 From Disparate Silos To Connected Nodes
® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Ecosystem
                                                   Extended


    Core




® 2009 Dachis Group. Confidential and Proprietary              21
Defrag 2009 | November 12, 2009




Hivemind




                                                              dachisgroup.com




                                                   From Hoarding To Collaborating
® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Hivemind (culture)

- A primary social calibration
- Active Participation
- Active Engagment
- Active Involvement
                                                   dachisgroup.com




® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Dynamic Signal



                                                                  dachisgroup.com




                                          From Static To Dynamic -
                                     “Communication as work, not for work”

® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Dynamic signal (communication process)


     - Dynamic real time signals
           of all nodes in the                     dachisgroup.com

           ecosystem
     - A change in the mode of
           authorship
     - Updates on location
     - Creates efficiencies


® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Metafilter




                                                                       dachisgroup.com




                                            From Filter Failure To Clear Signals
                                            “Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary
Defrag 2009 | November 12, 2009




Metafilter (filter, measure)


   - Filter, tag sort                                                              dachisgroup.com


   - Define constructs for
         measurement
   - Measure patterns not
         counts
   - Depth over surface
   - Trends versus snapshots
   - Analyzing for meaning
                                            From Filter Failure To Clear Signals
                                            “Finding meaning in all the noise”
® 2009 Dachis Group. Confidential and Proprietary
Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model




® 2009 Dachis Group. Confidential and Proprietary   28
Defrag 2009 | November 12, 2009




Social business design applied




® 2009 Dachis Group. Confidential and Proprietary   29
Defrag 2009 | November 12, 2009




 Why Social Business Design?


                                                                               Improved
                                                                        =          &
                                                    +                          Emergent
                                                                               Outcomes



•Adaptable business practices                           •Cost savings and efficiencies

•Improved collaborative processes                       •Informed social marketing strategies

•Customer growth, retention and sustainability          •New product & service offerings/innovations

•Expansion into new markets


 ® 2009 Dachis Group. Confidential and Proprietary                                               30
Defrag 2009 | November 12, 2009




    A hiveminded, dynamically signaling,
    metafiltered ecosystem will perform
    exponentially better.




® 2009 Dachis Group. Confidential and Proprietary   31
How Ready for Social Business are you?




® 2009 Dachis Group. Confidential and Proprietary   32
Thank You.




® 2009 Dachis Group. Confidential and Proprietary   33
Dachis Group
Jeffrey Dachis
Chief Executive Officer

jeff@dachisgroup.com
http://www.dachisgroup.com
512-275-7830

More Related Content

Similar to Defrag2009

Social Business Design: The Enterprise is Dead. Long Live the Enterprise!
Social Business Design: The Enterprise is Dead. Long Live the Enterprise!Social Business Design: The Enterprise is Dead. Long Live the Enterprise!
Social Business Design: The Enterprise is Dead. Long Live the Enterprise!Jeffreydachis
 
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCDachis Group
 
Moving Beyond Social Media Hype to Social Business Design
Moving Beyond Social Media Hype to Social Business DesignMoving Beyond Social Media Hype to Social Business Design
Moving Beyond Social Media Hype to Social Business DesignJeffreydachis
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Fresh Conference
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By DesignNydrle
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
 
Back to the Future >> Social Business Design
Back to the Future >> Social Business DesignBack to the Future >> Social Business Design
Back to the Future >> Social Business DesignJeffreydachis
 
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...Comprend
 
Webinar - The Connected Company
Webinar  - The Connected CompanyWebinar  - The Connected Company
Webinar - The Connected CompanyDachis Group
 
Connections Platform Integration - LS2012
Connections Platform Integration - LS2012Connections Platform Integration - LS2012
Connections Platform Integration - LS2012Lidia Vikulova
 
2010 | Defining Social CRM
2010 | Defining Social CRM2010 | Defining Social CRM
2010 | Defining Social CRMDachis Group
 
Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersDominika Tomek
 
Social is growing up - Social CRM
Social is growing up - Social CRMSocial is growing up - Social CRM
Social is growing up - Social CRMDominika Tomek
 
2b2 Collaboration
2b2 Collaboration2b2 Collaboration
2b2 Collaborationmaricelam
 
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROISocial business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROIDion Hinchcliffe
 
Ibm internal socialmedia
Ibm internal socialmediaIbm internal socialmedia
Ibm internal socialmediaVidenDanmark
 
2b2 Collaboration Introduction
2b2 Collaboration Introduction2b2 Collaboration Introduction
2b2 Collaboration Introductionmaricelamorales
 

Similar to Defrag2009 (20)

Social Business Design: The Enterprise is Dead. Long Live the Enterprise!
Social Business Design: The Enterprise is Dead. Long Live the Enterprise!Social Business Design: The Enterprise is Dead. Long Live the Enterprise!
Social Business Design: The Enterprise is Dead. Long Live the Enterprise!
 
Social Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYCSocial Business Design: Web 2.0 NYC
Social Business Design: Web 2.0 NYC
 
Social Business Design
Social Business DesignSocial Business Design
Social Business Design
 
Moving Beyond Social Media Hype to Social Business Design
Moving Beyond Social Media Hype to Social Business DesignMoving Beyond Social Media Hype to Social Business Design
Moving Beyond Social Media Hype to Social Business Design
 
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
Social Business By Design by David Armano - Social Fresh Charlotte 8-24-09
 
Social Business By Design
Social Business By DesignSocial Business By Design
Social Business By Design
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
 
Back to the Future >> Social Business Design
Back to the Future >> Social Business DesignBack to the Future >> Social Business Design
Back to the Future >> Social Business Design
 
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...
UK's first responsive corporate website Dana Petroleum Andrew McCallum_2012_1...
 
Webinar - The Connected Company
Webinar  - The Connected CompanyWebinar  - The Connected Company
Webinar - The Connected Company
 
Connections Platform Integration - LS2012
Connections Platform Integration - LS2012Connections Platform Integration - LS2012
Connections Platform Integration - LS2012
 
2010 | Defining Social CRM
2010 | Defining Social CRM2010 | Defining Social CRM
2010 | Defining Social CRM
 
Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followers
 
Cloud Overview
Cloud OverviewCloud Overview
Cloud Overview
 
Social is growing up - Social CRM
Social is growing up - Social CRMSocial is growing up - Social CRM
Social is growing up - Social CRM
 
2b2 Collaboration
2b2 Collaboration2b2 Collaboration
2b2 Collaboration
 
Cloud Overview
Cloud OverviewCloud Overview
Cloud Overview
 
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROISocial business - Looking beyond Social Media and Enterprise 2.0 to real ROI
Social business - Looking beyond Social Media and Enterprise 2.0 to real ROI
 
Ibm internal socialmedia
Ibm internal socialmediaIbm internal socialmedia
Ibm internal socialmedia
 
2b2 Collaboration Introduction
2b2 Collaboration Introduction2b2 Collaboration Introduction
2b2 Collaboration Introduction
 

Recently uploaded

Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024Chandresh Chudasama
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 

Recently uploaded (20)

Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024MEP Plans in Construction of Building and Industrial Projects 2024
MEP Plans in Construction of Building and Industrial Projects 2024
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 

Defrag2009

  • 1. Social Business Design Defrag 2009 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com
  • 2. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 2
  • 3. Puppy. ® 2009 Dachis Group. Confidential and Proprietary 3
  • 4. Defrag 2009 | November 12, 2009 Exciting times ® 2009 Dachis Group. Confidential and Proprietary 4
  • 5. Defrag 2009 | November 12, 2009 Interesting times ® 2009 Dachis Group. Confidential and Proprietary 5
  • 6. Defrag 2009 | November 12, 2009 We have all been there. ® 2009 Dachis Group. Confidential and Proprietary 6
  • 7. Defrag 2009 | November 12, 2009 The industrial economy has evolved. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary 7
  • 8. Defrag 2009 | November 12, 2009 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2009 Dachis Group. Confidential and Proprietary
  • 9. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 9
  • 10. Defrag 2009 | November 12, 2009 The definition of Social Business Design • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2009 Dachis Group. Confidential and Proprietary 10
  • 11. Defrag 2009 | November 12, 2009 The definition of Social Business Design • The Goal: Enhanced value exchange among constituents delivering improved and emergent business outcomes ® 2009 Dachis Group. Confidential and Proprietary 11
  • 12. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 12
  • 13. Conceptual Framework and Set of Lenses Businesses are made up of Technology, People and Process ® 2009 Dachis Group. Confidential and Proprietary 13
  • 14. Defrag 2009 | November 12, 2009 Business is made of Technology, People, and Process support content ecosystem services commerce ecosystem developer application ecosystem ecosystem cloud services products supply chain ecosystem ® 2009 Dachis Group. Confidential and Proprietary 14
  • 15. Conceptual Framework and Set of Lenses Businesses Represent All Constituents ® 2009 Dachis Group. Confidential and Proprietary 15
  • 16. Defrag 2009 | November 12, 2009 The shape of the business has fundamentally changed. Businesses need to address value exchange with all constituents wherever they are. ® 2009 Dachis Group. Confidential and Proprietary 16
  • 17. Conceptual Framework and Set of Lenses The Archetypes of Social Business Design ® 2009 Dachis Group. Confidential and Proprietary 17
  • 18. Defrag 2009 | November 12, 2009 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2009 Dachis Group. Confidential and Proprietary
  • 19. Social Business Design | November 4, 2009 Ecosystem dachisgroup.com From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 20. Social Business Design | November 4, 2009 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 21. Defrag 2009 | November 12, 2009 Ecosystem Extended Core ® 2009 Dachis Group. Confidential and Proprietary 21
  • 22. Defrag 2009 | November 12, 2009 Hivemind dachisgroup.com From Hoarding To Collaborating ® 2009 Dachis Group. Confidential and Proprietary
  • 23. Defrag 2009 | November 12, 2009 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary
  • 24. Defrag 2009 | November 12, 2009 Dynamic Signal dachisgroup.com From Static To Dynamic - “Communication as work, not for work” ® 2009 Dachis Group. Confidential and Proprietary
  • 25. Defrag 2009 | November 12, 2009 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A change in the mode of authorship - Updates on location - Creates efficiencies ® 2009 Dachis Group. Confidential and Proprietary
  • 26. Defrag 2009 | November 12, 2009 Metafilter dachisgroup.com From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 27. Defrag 2009 | November 12, 2009 Metafilter (filter, measure) - Filter, tag sort dachisgroup.com - Define constructs for measurement - Measure patterns not counts - Depth over surface - Trends versus snapshots - Analyzing for meaning From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 28. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 28
  • 29. Defrag 2009 | November 12, 2009 Social business design applied ® 2009 Dachis Group. Confidential and Proprietary 29
  • 30. Defrag 2009 | November 12, 2009 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efficiencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2009 Dachis Group. Confidential and Proprietary 30
  • 31. Defrag 2009 | November 12, 2009 A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. ® 2009 Dachis Group. Confidential and Proprietary 31
  • 32. How Ready for Social Business are you? ® 2009 Dachis Group. Confidential and Proprietary 32
  • 33. Thank You. ® 2009 Dachis Group. Confidential and Proprietary 33
  • 34. Dachis Group Jeffrey Dachis Chief Executive Officer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830

Editor's Notes

  1. The social business ecosystem consists of nodes both animate and inanimate and the strength of their interconnections. At a micro-level, departments, customer segments, and local area networks remain. At a macro-level, the network can be mapped to illustrate how the business functions as part of a system comprised of dozens, hundreds, or even thousands of smaller ecosystems.
  2. Hivemindedness can be measured by assessing levels of collective awareness,engagement, and participation. A social inclination resides within a company’s culture and tempers planning, decision-making, and work output. Employees approach work with a social mindset; customers expect dialogue and engagement; suppliers anticipate collaboration towards common goals. The hivemind makes decisions and receives continuous reinforcement through business interactions.
  3. Dynamic Signal Signals produced from all points are considered potentially relevant - authority is not dependent on hierarchical status, but on goal relevance. Technology gives consumers the ability to author, own, and transmit signals, validated by search engines for relevance. In response, businesses respond to the dynamic information flow produced by constituents. The strength of a dynamic signal can be measured at transmission points and subsequently analyzed to drive business activity in response.
  4. Metafilter Information needs to be segmented into meaningful and manageable sets. What’s important to one person may be meaningless to another, but they must be able to work with a parts smaller than the whole. This approach allows for parallel processing of information so insight can be made actionable, faster. Filtering, tagging, and sorting data and measuring its impact produce opportunities for value capture buried deep in data sets.