Ordinary people included anyone who is not a Geek like myself. This book is written for ordinary people. That includes manager, marketers, technical writers, couch potatoes and so on.
Data Science and Analytics for Ordinary People is a collection of blogs I have written on LinkedIn over the past year. As I continue to perform big data analytics, I continue to discover, not only my weaknesses in communicating the information, but new insights into using the information obtained from analytics and communicating it. These are the kinds of things I blog about and are contained herein.