Everything I Need To Know About IA/UX I Learned Playing LEGO


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OK, not everything, but an amazing foundation…
LEGO®: children’s toy, grown up’s toy, global brand, lucrative industry, and theme park half-an-hour north of this conference. But LEGO® is also an educator and trainer’s tool, as well as a medium for personal expression and interactive learning.

This presentation explores how LEGO® building bricks can be used to understand and even teach the fundamentals of information architecture (IA) and to improve the user experience (UX) lifecycle.

  • real amzing!
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  • Your presentation reminds me of a TED lecture I watched a while ago. http://www.youtube.com/watch?v=fT_XvLzNd0o There's no Lego mentioned, but what the guy says is we need to play so we can evolve properly.
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Everything I Need To Know About IA/UX I Learned Playing LEGO

  1. 1. 1916: LEGO wooden toys 1947: first LEGO plastic toys 1954: LEGO System of Play; LEGO Trademark 1958: First Brick (2x6; six blocks = 915 million possible combinations) 1968: First LEGOLAND (Billund, Denmark) 1969: LEGO DUPLO 1973: LEGO logo 1974: First LEGO people 1977: LEGO Technique 1978: First modern minifigure; LEGO Castle (first theme); LEGO Space (best theme… ever) 1980: LEGO Educational Products Department 1981: First LEGO World Show 1984: First international LEGO building competition 1986: LEGO Technique Computer 1988: LEGO Maniac 1995: First LEGO television program 1998: LEGO MindStorms 1992: LEGO Imagination Center (Mall of America) 1996: LEGOLAND goes global (starting in UK) 1999: LEGO Star Wars; first LEGO Shop and LEGO.com; First US LEGOLAND 2000: Disney partnership 2001: BIONICLE; LEGO Harry Potter; LEGO Serious Play 2008: LEGO Architecture
  2. 2. LEGO Group Vision The LEGO Group's vision is to invent the future of play and LEGO Education's interpretation of that is to bring the most innovative solutions to classrooms in order to transform the way that learning takes place. By providing the best digital and physical resources for hands-on and creative learning experiences, LEGO Education believes that teachers and students will experience a new way to learn that is more effective, engaging and motivating. LEGO Group Mission The LEGO Group's Mission is to Inspire and Develop the Builders of Tomorrow' and LEGO Education's interpretation of this is to bring solutions to educators that will enable their students to succeed. We know that teachers are expected to deliver specific learning outcomes and measurable results and LEGO Education strives to create solutions that answer to those needs.
  3. 3. LEGO is used by professional educators, trainers and engineers LEGO Serious Play and similar programs offer LEGO-based programs LEGO Educational Products Department: make learning Engaging, Relevant, Hands-On, Creative LEGO loves software and web developers and software and web developers love LEGO
  4. 4. My favorite exercise: 1. Get a bunch of noobs from different disciplines in a room (ideally one or more PMs, UXers, designers, RAs/BAs, and testers, plus any leadership/stakeholders) 2. Stick them in a room with a bunch of paper, pens, and LEGO 3. Force them to switch roles (all of them, no one gets to play safe) 4. Give them an assignment and a time limit then put them to work 5. Be sure to leave ample time for a debrief/hot wash after the exercise With enough people, you can do multiple teams and present models and related artifacts after the exercise.