Ruthless Self-Promotion for Creative Artists

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Ruthless Self-Promotion for Creative Artists presentation at 2010 CEO conference by Jeffrey P. Fisher

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Ruthless Self-Promotion for Creative Artists

  1. 1. P. T. Barnum once said:P. T. Barnum once said: ““ WithoutWithout promotionpromotion something terriblesomething terrible happens . . .happens . . . ””
  2. 2. RuthlessRuthless Self-PromotionSelf-Promotion for Creativefor Creative ArtistsArtists with Jeffrey P. Fisher
  3. 3. DialogDialog RULES!RULES! To be aTo be a successful successful creativecreative artist, you artist, you need to be a need to be a promotion promotion fanaticfanatic!!
  4. 4. Whom doWhom do YOUYOU trust?trust?
  5. 5. YouYou likelike thisthis..
  6. 6. MEME
  7. 7. AccessAccess
  8. 8. ParticParticiipationpation
  9. 9. ConversationsConversations
  10. 10. ExperiencesExperiences QualityQuality Fair PriceFair Price NOWNOW!!
  11. 11. Enough!Enough!
  12. 12. To Do
  13. 13. ProductsProducts && ServicesServices
  14. 14.
  15. 15. The lesser known you are, the more youThe lesser known you are, the more you need to be known for somethingneed to be known for something specificspecific..
  16. 16. (Leader / inovator
  17. 17. ““ UbiquityUbiquity is theis the new exclusivity ”new exclusivity ” -- Gretchen RubinGretchen Rubin
  18. 18. Which willWhich will you chooseyou choose??  WebsiteWebsite  e-Maile-Mail  BlogBlog  Social MediaSocial Media
  19. 19. EitherEither // OrOr
  20. 20. Which willWhich will you choose?you choose?  WebsiteWebsite  e-Maile-Mail  BlogBlog  Social MediaSocial Media  All of the aboveAll of the above … and then some …
  21. 21. BothBoth // AndAnd
  22. 22. image
  23. 23. Type I YourYour CommunityCommunity
  24. 24. Traditional MediaTraditional Media
  25. 25. Web
  26. 26. You need to beYou need to be EVERYWHEREEVERYWHERE onon the Webthe Web
  27. 27. puzzlingpuzzling
  28. 28. SynergySynergy
  29. 29. WarningWarning Most boring slide is coming up next …Most boring slide is coming up next …
  30. 30. Website(s) e-Mail / Chat Newsletter Blog Forums / Wikis Bookmarking YouTube / Vimeo Flickr FaceBook Twitter Consolidators TBD / TBA Articles Postal mail Phone calls / Texts Books Videos Films In-person consulting Seminars/Presentations F2F Teaching/Training Web-based learning
  31. 31. Static webStatic web
  32. 32. To Do
  33. 33. Build a central siteBuild a central site that integratesthat integrates ALLALL ofof your content alongyour content along withwith interactiveinteractive componentscomponents
  34. 34. Open Source SolutionsOpen Source Solutions
  35. 35. Follow usFollow us btw find mebtw find me @@Jeffrey P FisherJeffrey P Fisher
  36. 36. rssrss
  37. 37. Web )
  38. 38. Blog
  39. 39. MMMTOW
  40. 40. ( Paper / Plastic )
  41. 41. BeBe redundantredundant Oh, and be redundant, tooOh, and be redundant, too
  42. 42. MediaMedia
  43. 43. You helpYou help otherother peoplepeople == Other peopleOther people help youhelp you
  44. 44. vidcoplt
  45. 45. You.You. Your art.Your art. Your biz.Your biz. Your peeps.Your peeps. You wayYou way(s).(s). Your helpers.Your helpers. Your $alesYour $ales ……
  46. 46. ……YourYour lifelife..
  47. 47. YouYou..
  48. 48. What’s on your list?What’s on your list?
  49. 49. Your artYour art..ProductsProducts andand ServicesServices
  50. 50. TraditionalTraditional business modelbusiness model
  51. 51. NetworkedNetworked business modelbusiness model
  52. 52. AccessAccess
  53. 53. Type I Examples
  54. 54. Your wayYour way(s)(s)..
  55. 55. Website(s) e-Mail / Chat Newsletter Blog Forums / Wikis Bookmarking YouTube / Vimeo Flickr FaceBook Twitter Consolidators TBD / TBA Articles Postal mail Phone calls / Texts Books Videos Films In-person consulting Seminars/Presentations F2F Teaching/Training Web-based learning Sorry, it’s still a boring slide
  56. 56. Your helpersYour helpers..
  57. 57. $0$0..0000 vs.vs. $$$$..$$$$
  58. 58. SamplesSamples LowLow(er)(er) qualityquality SupportSupport//DonateDonate LevelsLevels
  59. 59. Something,Something, something,something, somethingsomething darksidedarkside
  60. 60. ExperimentExperiment
  61. 61. ““ There are no secrets toThere are no secrets to success. It is the result ofsuccess. It is the result of preparation, hard work,preparation, hard work, and learning from failure.and learning from failure.”” -- Colin PowellColin Powell
  62. 62. And thenAnd then ……
  63. 63. …… your art feedsyour art feeds your life, makes ityour life, makes it moremore meaningfulmeaningful and …and …
  64. 64. …… makesmakes youyou
  65. 65. ContactContact • Jeffrey P. FisherJeffrey P. Fisher • Audio / Video Post ProAudio / Video Post Pro • Music / Sound DesignMusic / Sound Design • Author / Trainer / ConsultantAuthor / Trainer / Consultant • jpf@jeffreypfisher.comjpf@jeffreypfisher.com • www.jeffreypfisher.comwww.jeffreypfisher.com • Twitter:Twitter: @jeffeypfisher@jeffeypfisher
  66. 66. ProductsProducts // ServicesServices
  67. 67. Fisher’sFisher’s FilosophyFilosophy ( sorry )( sorry )
  68. 68. Do whatDo what youyou wantwant to do andto do and lovelove to do into do in youryour ownown wayway
  69. 69. AchieveAchieve successsuccess in yourin your own way and onown way and on your ownyour own termsterms
  70. 70. Do something thatDo something that helpshelps others, putsothers, puts breadbread on your table,on your table, and makes youand makes you proudproud
  71. 71. Run yourRun your careercareer as aas a businessbusiness
  72. 72. Raise yourRaise your rightright hand andhand and repeatrepeat after me …after me …

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