THE GRAVES TEAM “Making good things  happen for good people” How to market your home to sell!! Russell & Jeffcoat Realtors...
<ul><li>Choose Russell & Jeffcoat and Get Ready to Move With Your Neighborhood Realtor!   </li></ul><ul><li>THE GRAVES TEA...
The Successes of Russell and Jeffcoat Realtors <ul><li>Serving Columbia since 1965 </li></ul><ul><li>Fourteen offices in S...
Russell and Jeffcoat Market Share <ul><li>Off the top ten real estate companies in the Midlands, Russell and Jeffcoat has ...
Russell & Jeffcoat Realtors Support Services <ul><li>Marketing Services -Full service in house advertising and public rela...
Continuing Education Russell & Jeffcoat is committed to providing our agents the best training possible. Our full time tra...
MARKETING YOUR HOME
What to expect from The Graves Team Working Together… The Home-Selling Process We value your trust in guiding you with the...
What to expect from The Graves Team: <ul><li>Prepare a competitve market analysis to help you make an informed decision ab...
What to expect from The Graves Team: <ul><li>Network your home through CMLS, marketing your home to more than 2,100 agents...
What to expect from The Graves Team: <ul><li>Work closely with you to develop a strong negotiating strategy. </li></ul><ul...
Advertising and Market Support Internet sites your home will be marketed on: <ul><li>www.RussellandJeffcoat.com </li></ul>...
Advertising and Marketing Support <ul><li>Russell & Jeffcoat Real Estate Magazine   </li></ul><ul><li>Russell & Jeffcoat i...
Advertising and Marketing Support <ul><li>Real Estate & Home Section of  The State  Newspaper </li></ul><ul><li>Russell & ...
Advertising and Marketing Support <ul><li>Direct Mail Postcards </li></ul><ul><li>Russell & Jeffcoat provides direct mail ...
Selling Your Home
What determines the sale of a home? <ul><li>Uncontrollable Factors </li></ul><ul><li>Location </li></ul><ul><li>Timing </l...
Why Listings Expire <ul><li>Marketing </li></ul><ul><li>Condition </li></ul><ul><li>Price </li></ul>
Marketing Progress Negotiations Offer Feedback Showings Direct Marketing Open House Advertising, Flyers For sale sign Mult...
Market Analysis/Pricing Study
Market Analysis/Pricing Study <ul><li>What is market value? </li></ul><ul><li>Market Value of your home is what the buyer ...
Market Value/Pricing Study <ul><li>Market value is based off of: </li></ul><ul><li>Today’s Housing Market </li></ul><ul><l...
Market Analysis/Pricing Study <ul><li>Market value is NOT based off of: </li></ul><ul><li>What you have in it </li></ul><u...
Pricing Study <ul><li>Key factors when determining market value: </li></ul><ul><li>Subject Property </li></ul><ul><li>Comp...
Pricing Study What competiting properties tell us: <ul><li>These properties tell us what your competition is in the area. ...
Pricing Study What Pending Properties tell us: <ul><li>These homes tell us which home buyers have made a commitment to pur...
Pricing Study What Sold Properties tell us: <ul><li>Sold properties tell us what buyers are willing to pay for similar hom...
Pricing Study What do Expired Properties tell us: <ul><li>Expired properties tell us what a buyer is NOT willing to pay fo...
Pricing Study <ul><li>As a seller you can control: </li></ul><ul><li>The price you ask for the home </li></ul><ul><li>The ...
Pricing Study Keys to remember: <ul><li>Seller </li></ul><ul><li>You control the condition of the house and the price you ...
Pricing Study Keys to remember: <ul><li>Agent </li></ul><ul><li>As your agent it is The Graves Team job to position your h...
We Are Ready to Go to Work For YOU!! THE GRAVES TEAM for all your real estate needs!!
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The Graves Team Listing Presentation

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What it takes to sell your home and how The Graves Team can help you DO IT!

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The Graves Team Listing Presentation

  1. 1. THE GRAVES TEAM “Making good things happen for good people” How to market your home to sell!! Russell & Jeffcoat Realtors, INC
  2. 2. <ul><li>Choose Russell & Jeffcoat and Get Ready to Move With Your Neighborhood Realtor! </li></ul><ul><li>THE GRAVES TEAM </li></ul>
  3. 3. The Successes of Russell and Jeffcoat Realtors <ul><li>Serving Columbia since 1965 </li></ul><ul><li>Fourteen offices in South Carolina </li></ul><ul><li>500+ full time agents </li></ul><ul><li>Member of the largest relocation network in the country. </li></ul><ul><li>Largest market share in Columbia areas </li></ul><ul><li>#1 in sales and closings </li></ul><ul><li>Full service advertising and public relations department </li></ul><ul><li>Full time training instructor </li></ul>
  4. 4. Russell and Jeffcoat Market Share <ul><li>Off the top ten real estate companies in the Midlands, Russell and Jeffcoat has maore listings than #2 and #3 combined. </li></ul><ul><li>Voted best real estate company by the readers of the State newspaper 12 years in a row. </li></ul>
  5. 5. Russell & Jeffcoat Realtors Support Services <ul><li>Marketing Services -Full service in house advertising and public relations specialists </li></ul><ul><li>Relocation Department -Experienced & professional relocation team bringing in buyers from around the world </li></ul><ul><li>New Homes Construction -Offering communities in a variety of price ranges </li></ul><ul><li>Bank of America -Pre-qualification and readily available mortgage information </li></ul>
  6. 6. Continuing Education Russell & Jeffcoat is committed to providing our agents the best training possible. Our full time training director provides: <ul><li>Financing updates </li></ul><ul><li>Comparative Market Analysis skills </li></ul><ul><li>Prospecting techniques </li></ul><ul><li>Goal setting techniques </li></ul><ul><li>Sales and closing techniques </li></ul><ul><li>Time management skills </li></ul><ul><li>Marketing procedures </li></ul><ul><li>Knowledge of fair housing laws and regulations </li></ul><ul><li>Advertising Plans </li></ul>
  7. 7. MARKETING YOUR HOME
  8. 8. What to expect from The Graves Team Working Together… The Home-Selling Process We value your trust in guiding you with the sale of your home. We will keep your information confidential and deal with complete honesty and integrity. Here’s what to expect from The Graves Team during the home selling process:
  9. 9. What to expect from The Graves Team: <ul><li>Prepare a competitve market analysis to help you make an informed decision about the right listing price for your home in today’s market </li></ul><ul><li>Give advice and guidance on “staging” your home so that it shows well and sells quickly. </li></ul><ul><li>Use proven, effective stratgies to market your home in a dynamic real estate market. </li></ul>
  10. 10. What to expect from The Graves Team: <ul><li>Network your home through CMLS, marketing your home to more than 2,100 agents. </li></ul><ul><li>Promote your home to Russell and Jeffcoat realtors in town and relocation prospects. </li></ul><ul><li>Coordinate appointments, follow up on showings and report all customer feedback and market activity. </li></ul>
  11. 11. What to expect from The Graves Team: <ul><li>Work closely with you to develop a strong negotiating strategy. </li></ul><ul><li>Estimate your net sales proceeds based on sales price and other terms. </li></ul><ul><li>Coordinate all activities with the closing attorney, inspectors and the lender to ensure the closing on your home goes smoothly. </li></ul>
  12. 12. Advertising and Market Support Internet sites your home will be marketed on: <ul><li>www.RussellandJeffcoat.com </li></ul><ul><li>www.TheGravesTeam.com </li></ul><ul><li>www.realtor.com </li></ul><ul><li>www.colamls.com </li></ul><ul><li>www.cyberhomes.com </li></ul><ul><li>www.realestate.aol.com </li></ul><ul><li>www.realestate.yahoo.com </li></ul><ul><li>www.wltx.com/yournewhome </li></ul><ul><li>www.base.google.com </li></ul><ul><li>www.BankofAmerica.com </li></ul><ul><li>www.thestate.com </li></ul><ul><li>www.relohomesearch.com </li></ul><ul><li>www.frontdoor.com </li></ul><ul><li>www.realestate.msn.com </li></ul><ul><li>www.move.com </li></ul><ul><li>www.trulia.com </li></ul>
  13. 13. Advertising and Marketing Support <ul><li>Russell & Jeffcoat Real Estate Magazine </li></ul><ul><li>Russell & Jeffcoat is the only real estate company in the Midlands with its own FULL COLOR real estate magazine. Bi-monthly distribution of nearly 34,000 magazines and is distributed in over 500 locations throughout the Midlands. The magazine features only listings of Russell and Jeffcoat and is the most read real estate magazine on the market. </li></ul>
  14. 14. Advertising and Marketing Support <ul><li>Real Estate & Home Section of The State Newspaper </li></ul><ul><li>Russell & Jeffcoat features over 100 properties each week in the real estate sections of the State newspaper as well as other property listings in classified and new home community advertising. </li></ul>
  15. 15. Advertising and Marketing Support <ul><li>Direct Mail Postcards </li></ul><ul><li>Russell & Jeffcoat provides direct mail cards for our agents when they list a new property, sell a property or have an open house on a listing. </li></ul>
  16. 16. Selling Your Home
  17. 17. What determines the sale of a home? <ul><li>Uncontrollable Factors </li></ul><ul><li>Location </li></ul><ul><li>Timing </li></ul><ul><li>Competition </li></ul><ul><li>Controllable Factors </li></ul><ul><li>Price </li></ul><ul><li>Terms </li></ul><ul><li>Condition </li></ul><ul><li>Marketing </li></ul>
  18. 18. Why Listings Expire <ul><li>Marketing </li></ul><ul><li>Condition </li></ul><ul><li>Price </li></ul>
  19. 19. Marketing Progress Negotiations Offer Feedback Showings Direct Marketing Open House Advertising, Flyers For sale sign Multiple Listing Service SALE
  20. 20. Market Analysis/Pricing Study
  21. 21. Market Analysis/Pricing Study <ul><li>What is market value? </li></ul><ul><li>Market Value of your home is what the buyer is willing to pay for the property-TODAY!! </li></ul>
  22. 22. Market Value/Pricing Study <ul><li>Market value is based off of: </li></ul><ul><li>Today’s Housing Market </li></ul><ul><li>Current Competition in Area </li></ul><ul><li>Available Financing Options for Buyers </li></ul><ul><li>Current Economic Conditions </li></ul><ul><li>Buyers Perception of Property </li></ul><ul><li>Location </li></ul><ul><li>Normal Marketing Time </li></ul>
  23. 23. Market Analysis/Pricing Study <ul><li>Market value is NOT based off of: </li></ul><ul><li>What you have in it </li></ul><ul><li>What you need out of it </li></ul><ul><li>What it is appraised for </li></ul><ul><li>What your neighbors home sold for </li></ul><ul><li>What it is insured for </li></ul><ul><li>What the tax office says its worth </li></ul><ul><li>Based on Memories and Treasures </li></ul>
  24. 24. Pricing Study <ul><li>Key factors when determining market value: </li></ul><ul><li>Subject Property </li></ul><ul><li>Competing Properties </li></ul><ul><li>Pending Properties </li></ul><ul><li>Sold Properties </li></ul><ul><li>Expired Properties </li></ul><ul><li>Each of these components tell a story when pricing your home. </li></ul>
  25. 25. Pricing Study What competiting properties tell us: <ul><li>These properties tell us what your competition is in the area. </li></ul><ul><li>The price you set will influence the numbers of buyers who view your home. </li></ul><ul><li>Buyers select homes by comparison shopping considering things such as location, condition, and value for the price </li></ul><ul><li>Greater numbers of buyers will view homes that are competitively priced. </li></ul>
  26. 26. Pricing Study What Pending Properties tell us: <ul><li>These homes tell us which home buyers have made a commitment to purchase given the location, condition, and value for the price. </li></ul>
  27. 27. Pricing Study What Sold Properties tell us: <ul><li>Sold properties tell us what buyers are willing to pay for similar homes in the area based on location, condition, and value for the price. These homes have tested the market and have been successful. </li></ul>
  28. 28. Pricing Study What do Expired Properties tell us: <ul><li>Expired properties tell us what a buyer is NOT willing to pay for similar homes in the area based on location, condition, and value for the price. These properties have tested the market and failed, usually due to overpricing. </li></ul>
  29. 29. Pricing Study <ul><li>As a seller you can control: </li></ul><ul><li>The price you ask for the home </li></ul><ul><li>The condition of the property </li></ul><ul><li>Access to the property </li></ul><ul><li>As a seller you can’t control: </li></ul><ul><li>Market Conditions </li></ul><ul><li>Motivation of your competition </li></ul>
  30. 30. Pricing Study Keys to remember: <ul><li>Seller </li></ul><ul><li>You control the condition of the house and the price you set. </li></ul><ul><li>Buyer </li></ul><ul><li>Buyer determines the value of the home based on what they are willing to pay for your home. </li></ul>
  31. 31. Pricing Study Keys to remember: <ul><li>Agent </li></ul><ul><li>As your agent it is The Graves Team job to position your home in the marketplace to attract the most amount of attention, generate the greatest amount of activity, and cause your home to SELL!! </li></ul>
  32. 32. We Are Ready to Go to Work For YOU!! THE GRAVES TEAM for all your real estate needs!!

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