Cover Page      Notation Engineering:       A Proposed New Discipline                           in Semiotics Author: Jeffr...
Notational Engineering:A Proposed New Discipline in Semiotics              Jeffrey G. Long       GWU Notational Engineerin...
Objectives                    Obj ti Discuss the evolving scope of semiotic studies Describe the distinctive features of...
The E l i STh Evolving Scope of Semiotic Studies                   f S i ti St di 1880’s: modern origins in Peirce and Sa...
Four GF    General Ki d of Si S t           l Kinds f Sign System
Examples of Notational SystemsE    l    f N t ti l S t
We Have Many Mistaken Assumptions             y                 p      About Notational Systems NS are sets of written ma...
Notational Engineering               g       gInvolves Four Main Areas
Notational S tN t ti l Systems Have Five Levels                 H    Fi L l
Notational S t    N t ti l Systems Map A-Spaces                     M AS Each NS maps a different abstraction space   – P...
We Have So Far Settled Maybe                         y  12 of 20 Major A-Spaces
Like Any Tool, Every Notation Has          y      ,    y     Both Strengths and Limitations We don’t go sailing in automo...
But There is No Systematic Approach                   y          pp       to Notational Development We take what we have ...
Proposed ‘N t ti l Turn’ in SemioticsP      d ‘Notational T ’ i S i tiExistence       Communications
We Need A New Discipline of                           p         Notational Engineering Cross-notational Cross-cultural ...
Next Steps                   N t St Clearinghouse for people, facts, theories,  references, methodologies F di for both ...
Upcoming SlideShare
Loading in …5
×

Notational engineering

496 views

Published on

October 25, 1997: "Notational Engineering: A Proposed New Discipline for Semiotics".
Presented at the 22nd Annual Meeting of the Semiotic Society of America.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
496
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Notational engineering

  1. 1. Cover Page   Notation Engineering:  A Proposed New Discipline  in Semiotics Author: Jeffrey G. Long (jefflong@aol.com) Date: October 25, 1997 Forum: Talk presented at the at the 22nd Annual Meeting of the Semiotic Society of America.   Contents Pages 1‐15: Slides (but no text) for presentation   License This work is licensed under the Creative Commons Attribution‐NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by‐nc/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.  Uploaded June 22, 2011 
  2. 2. Notational Engineering:A Proposed New Discipline in Semiotics Jeffrey G. Long GWU Notational Engineering Laboratory Copyright 1997 © Jeffrey G. Long
  3. 3. Objectives Obj ti Discuss the evolving scope of semiotic studies Describe the distinctive features of notational systems Propose a ‘notational turn’ in semiotics Describe the goals of notational engineering
  4. 4. The E l i STh Evolving Scope of Semiotic Studies f S i ti St di 1880’s: modern origins in Peirce and Saussure 1940’s: applications in other social sciences – anthropology (Levi-Strauss) – literary criticism (Barthes) – psychoanalysis (Lacan) h l i (L ) 1960’s: any patterned communication systems – not only human or animal but cellular also – synchronic rather than evolutionary focus – unit rather than comparative focus
  5. 5. Four GF General Ki d of Si S t l Kinds f Sign System
  6. 6. Examples of Notational SystemsE l f N t ti l S t
  7. 7. We Have Many Mistaken Assumptions y p About Notational Systems NS are sets of written marks, e.g. , , , ,  a, , b, c, 1, 2, 3...NNotation is merely abbreviation, a minor i i l bb i i i communication convenience N t ti is i id t l t perception Notation i incidental to ti “H2O” is a simple notation, as is “$3.50” or “hello” hello
  8. 8. Notational Engineering g gInvolves Four Main Areas
  9. 9. Notational S tN t ti l Systems Have Five Levels H Fi L l
  10. 10. Notational S t N t ti l Systems Map A-Spaces M AS Each NS maps a different abstraction space – Possible Identity, Group, Relation, Form , Quantity, State, etc State etc. A revolutionary NS arises from the discovery or substantial extension of an abstraction space A useful notational system says something about the nature of reality and the nature of cognition New media are critical to the degree they permit new or improved tokenization p
  11. 11. We Have So Far Settled Maybe y 12 of 20 Major A-Spaces
  12. 12. Like Any Tool, Every Notation Has y , y Both Strengths and Limitations We don’t go sailing in automobiles; we shouldn’t (e.g.) use English for complex rules U i the wrong, or too-limited, a NS is Using h li i d i inescapably self-defeatingCComplexity is a euphemism for perplexity l it i h i f l it – Many if not most problems today are fundamentally representational in character – They cannot be solved by working harder or using faster computers – We need fundamentally new abstractions (e.g. for rules)
  13. 13. But There is No Systematic Approach y pp to Notational Development We take what we have for granted; it is the cognitive sea we swim inNNew NS are hihistorically treated with derision i ll d ihd i i NS are ad hoc, often developed over hundreds of years There is no underlying theory of NS-as-maps Th There is no test bed, approval process, or standards i b d l d d body for abstractions
  14. 14. Proposed ‘N t ti l Turn’ in SemioticsP d ‘Notational T ’ i S i tiExistence Communications
  15. 15. We Need A New Discipline of p Notational Engineering Cross-notational Cross-cultural Longitudinal, i.e. “historically” based Seeking explanatory hypotheses subject to experimental verification Philosophically well-grounded and defensible Revolutionary new NS could be better constructed, tested and utilized
  16. 16. Next Steps N t St Clearinghouse for people, facts, theories, references, methodologies F di for both basic and applied research Funding f b h b i d li d h – government – foundations – businesses Demonstration projects that make a real difference

×