Invasion Of Participatory Culture
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If you haven’t made the shift from serving members to involving them, consider this your wake-up call — and your roadmap. Sociologists identify today’s online networked individuals as the participatory class. For many adults, the Internet primarily means the web. For others it means chat, connecting with friends, email, games, movies, social networks, text, video — all of which means they are content producers. As part of a participatory culture, we expect to create, collaborate, connect, share, and learn interactively. We feel that our contributions matter. We share a social or emotional connection with one another that helps solve problems and develop new solutions. It’s a culture that permeates our personal lives and our workplaces.
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Invasion Of Participatory Culture
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- 7. mean to you? 7
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- 9. Hundreds of thousands of people it means Email Chat Games Social Connections Texting 9
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- 19. A Participatory Culture Has 19
- 20. A Participatory Culture Has • Low barriers to expression & civic engagement 20
- 21. A Participatory Culture Has • Low barriers to expression & civic engagement • Support for creating & sharing content 21
- 22. A Participatory Culture Has • Low barriers to expression & civic engagement • Support for creating & sharing content • Informal mentorship where veterans pass on knowledge & experiences to novices Henry Jenkins, MIT 22
- 23. The Participatory Class The concept of networked individualism reconfigures users’ access to information, people and other resources 23
- 24. The Participatory Class allows them to move across, undermine and go beyond the boundaries of existing institutions 24
- 25. The Participatory Class to seek and enforce new levels of institutional and personal transparency William Dutton, Oxford Internet Institute 25
- 26. From command & control to collaboration and co-creation From command and control to collaboration and co-creation From broadcast production to peer production From mass production to customized segmentation From closed improvements to open innovation
- 27. From broadcast production to peer production
- 28. From mass production to customized segmentation
- 29. From closed improvements to open innovation
- 30. What does this mean to your org?
- 33. 82%
- 35. What does this mean to your org?
- 38. Be Conversational Online
- 40. Extend relationships Online Touch tactfully Touch often
- 42. Participatory Culture has changed the Member-scape
- 43. Disruption: Evolving Models Of Engagement And Support April 2011 Monitor Institute
- 44. Benefits traditional membership not adequate to engage Millennials
- 45. Value proposition is not clear Value proposition not clear
- 46. Quid Pro Quo not of value
- 47. Sporadic Participation with traditional orgs event or activity based
- 48. Millennials want to influence & act on their own or with friends
- 49. How will your org attract Millennials?
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- 51. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional 51
- 52. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional • Program • Mandated • Formal • Traditional 52
- 53. Today Shift To Pull Economy Push Pull • Hierarchical • Networked • From center out • Decentralized • Traditional • Innovative • Program • Platform • Mandated • Self-Service • Formal • Informal 53
- 54. Push Economies Push Economies Anticipate members needs 54
- 55. Push Economies Push Economies Anticipate members needs Silos create standardized products programs and services 55
- 56. Push Economies Push Economies Anticipate members needs Silos create standardized products programs and services Broadcast methods 56
- 57. Push Economies Push Economies Mass consumption 57
- 58. Push Economies Push Economies Mass consumption Resources to mass production 58
- 59. Push Economies Push Economies Mass consumption Resources to mass production One size fits all 59
- 60. Push Economies Push Economies Most successful when members don„t know what they want 60
- 61. Push Economies Push Economies Huge overhead costs in admin for growth 61
- 62. Push Economies Push Economies Difficulty with innovation and growth 62
- 63. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 63
- 64. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Customized products, services Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 64
- 65. Pull Economies Pull Economies Decentralized networks Decentralized networks Customized products Segmented audiences Customized products, services Focus on Demand-Driven Needs Segmented audiences Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 65
- 66. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 66
- 67. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Agile, flexile, respond fast Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 67
- 68. Pull Economies Pull Economies Decentralized networks Focus on demand-driven needs Customized products Segmented audiences Agile, flexile, respond fast Focus on Demand-Driven Needs Win loyal members through Agile Flexible speed and quality Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 68
- 69. Pull Economies Pull Economies Decentralized networks Best practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 69
- 70. Pull Economies Pull Economies Decentralized networks Best practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven Needs Maximizes enthusiasm of Agile Flexible members Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 70
- 71. Pull Economies Built on Knowledge Sharing Collaborative Efforts Trust 71
- 72. Pull Economies Built on Tacit Knowledge Intangible value is steered towards common sharing 72
- 73. How can your org transition to Pull Economies?
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- 75. Participatory Culture 75
- 76. Today‟s networked individual emerging class of citizens Participatory Class 76
- 77. Associations must transition to 77
- 78. 1) Participatory Members Internet changed how we all learn, play, socialize engage in life
- 79. Participatory Members Commonplace, not exotic Process, not product
- 80. Participatory members Not passive About conversations comments, engagement
- 81. 2) Presumed Authority To Collective Credibility Communal Democratic 81
- 82. Presumed Authority to Collective Credibility Problem solving via groups Interdisciplinary 82
- 83. Presumed Authority to Collective Credibility Helping members learn skills to address different POVs 83
- 84. • What barriers exist to keep you from moving to this model? 84
- 85. • What role do Subject Matter Experts (SMEs) play in this model? 85
- 86. 3) Horizontal Structures Less authoritative, top-down Knowledge gap between leader members shrunk86
- 87. Horizontal Structures Collaboration, teamwork, problem solving, co-creation 87
- 88. Horizontal Structures Emphasis on Peer to Peer 88
- 89. 4) Variety of Formal & Informal Informal Learning Opps 80% learning - informal Move from push to pull methods 89
- 90. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring 90 Source: Jay Cross’ Working Smarter
- 91. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring Lecture Trial-and-error Storytelling Test/Exam Collaborating Giving Feedback 1 Right Answer Asking Nurturing 91 Source: Jay Cross’ Working Smarter
- 92. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring Lecture Trial-and-error Storytelling Test/Exam Collaborating Giving Feedback 1 Right Answer Asking Nurturing Curriculum Skimming Modeling Listening Observing Reflecting Instructions Conversing Connecting 92 Source: Jay Cross’ Working Smarter
- 93. • What must we do differently to encourage this? 93
- 94. Formal & Informal Novice workers Mature (5-10 yrs) Experienced >10 yrs Directed Self-Directed Helping Others Class Discovery Coaching Course Searching (Google) Mentoring Lecture Trial-and-error Storytelling Test/Exam Collaborating Giving Feedback 1 Right Answer Asking Nurturing Curriculum Skimming Modeling Listening Observing Reflecting Instructions Conversing Connecting 94 Source: Jay Cross’ Working Smarter
- 95. 5) Networked Learning Learning is social Conversational & partnering 95
- 96. Networked Learning Emphasizes flexibility/outcomes Mobilizing networks Assertive to enabling 96
- 97. • How can you encourage more participant dialogue & conversations at your conferences and in your education? 97
- 98. 6) Interactive & w/out Walls Life-long learning Free Wi-Fi Encouraging social sharing 98
- 99. 6) Interactive & w/out Walls Many-to-multitudes Engages those not present Extends messages 99
- 100. 6) Interactive & w/out Walls Extends ideas, practices for betterment Of Profession & Industry 100
- 101. We serve Our Members Best By Serving Our Industry First 101
- 102. How does this statement impact your education? Do you agree? Disagree? Why? “We serve our members best by serving our industry first.” 102
- 103. 1) Participatory Members 1. To participatory learning 2. From presumed authority to collective credibility 3. To more horizontal structures 103
- 104. 1) Participatory Members 2) Presumed Authority To Collective Credibility 1. To participatory learning 2. From presumed authority to collective credibility 3. To more horizontal structures 104
- 105. 1) Participatory Learning 2) Presumed Authority To Collective Credibility 1. To participatory learning 3) Horizontal Structures 2. From presumed authority to collective credibility 3. To more horizontal structures 105
- 106. 4) Formal & Informal 1. To participatory learning 2. From presumed authority to collective credibility 3. To more horizontal structures 106
- 107. 4) Formal & Informal 5) Networked Learning 1. To participatory learning 2. From presumed authority to collective credibility 3. To more horizontal structures 107
- 108. 4) Formal & Informal 5) Networked Learning 6) Interactive & w/o walls 1. To participatory learning 2. From presumed authority to collective credibility 3. To more horizontal structures 108
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- 113. • I am marlon • Fras1977 • Will Montague • RickyDavid • iammikeb • RickyDavid • ~jjjohn~ • s myers • I am marlon • mkorchia • R. Duran • togni.franco • Fenix_21 • Curtis Gregory Perry • McBeth • EJP Photo • Johnny Jupiter • huffmans • AndrewKW • erroltookaphoto • abbilder • Josh Liba • Ms Kels • artie* • Kraftwerk • Melanctha
- 114. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt