Strategic Paths for Service Providers

352 views

Published on

Perspectives on strategic directions for print and marketing service providers.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
352
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 4 Over founded in 2003 positions itself as trade printer of 21st century with super-optimized production that is primarily offset and intense customer service. Now have 8 production locations, with 5 more being built or planned. Aggressive sales, marketing .Vistaprint – went live in 2000 and now approaching $1B. Super efficiient workflow, intense customer data analysis (like Amazon), expanding into e-marketing services – lists, web sites, social mediaMimeo. com – Centralized production with web2print for enterprise and SMB, building out platform services for 3rd party partners that want to plug in such as in-plant, MPS, exhibition companies.Build-a-sign – web-based site transforming signage market with web-based design tools and fulfillment services. Many templates and solutions for various apps such as real estate, election campaigns, marketing.Shutterfly – on-line photo prints, now primarily books, and positioning company as  Internet-based social expression and personal publishing service. Expanding into pro photo, business marketing and affiliate programs. Tukaiz – traditional prepress house that went digital in a big way. Early Indigo customer, focused on premium applications, heavy investments in personalization. Now expanding into interactive media with PURLs, QR codes, web site design and hosting, and e-commerce integration
  • Strategic Paths for Service Providers

    1. 1. Strategic Paths for Service Providers<br />Jeff HayesPresident<br />
    2. 2. Technology Disrupts, Recessions Clarify<br />Color EP<br />Offset, BW EP<br />Color EP, Inkjet<br />Digital Workflow<br />Digital Media<br />Smart Media<br />Digital Prepress<br />U.S. Printing ($B)<br />RECESSION?<br />2000 = $104B<br />2007 = $103B<br />20XX = $??B<br />1990 = $82B<br />US Economic recessions<br />Source: US Census Bureau (1989-2010), InfoTrends projections (2011-2020)<br />
    3. 3. Strategic Paths for Service Providers<br />Greater <br /><ul><li>speed
    4. 4. quality
    5. 5. efficiency
    6. 6. sustainability
    7. 7. customer service</li></ul>Continuous investments in …<br /><ul><li>Technology
    8. 8. Business processes
    9. 9. Sales & marketing</li></ul>that lead to … <br />Thriving<br />OperationsDriven<br />Surviving<br />New<br /><ul><li>services
    10. 10. products
    11. 11. customers
    12. 12. business models</li></ul>Dying<br />Striving<br />Innovation Driven<br />
    13. 13. Strategic Paths for Service Providers<br />Thriving<br />OperationsDriven<br />Surviving<br />Dying<br />Striving<br />Innovation Driven<br />
    14. 14. Marketing <br />Strategy <br />Data Analytics<br />Driving …<br /><ul><li>Efficiency
    15. 15. Insight
    16. 16. Innovation</li></ul>… throughout the value chain<br />Campaign Management<br />Creative <br />Media Purchase<br />Digital Asset Management<br />Web to Print<br />Print MIS<br />Data Management<br />Content Composition <br />Content Delivery <br />Production Workflow<br />
    17. 17. Innovation<br />Quality Service Price Sales<br />Core competencies – Traditional vs. New<br />Programming<br />Web & mobile<br />Data & content<br />Analytics<br />Sourcing<br />Prepress<br />Color management<br />Printing<br />Binding<br />Workflow<br />
    18. 18. Business & Infrastructure Transformation …Build, Buy or Access?<br />+<br />On-site<br />Cloud/3rd-party<br />Analytics<br />Cross media<br />Prepress<br />Database<br />Programming<br />Storage<br />Workflow<br />Print<br />Print<br />Web/hosting<br />e-Commerce<br />Bandwidth<br />Bindery<br />Workflow<br />Composition<br />Personalization<br />Creative<br />Value-Added Graphic Communications Services<br />
    19. 19. Strategy Recommendations<br />Plan for technology to disrupt your business model<br />Change before the next recession clarifies what you should have done<br />Look for opportunities throughout the industry value chain<br />Pursue operational and innovation driven initiatives<br />Invest in “data” assets and sourcing infrastructure<br />Think through build vs. buy vs. “access” strategies<br />

    ×