This session took place at the inaugural HR Metrics Canada Summit (http://www.hrmetricscanada.com/) on June 20th in Toronto. The purpose of the closing keynote was to present the shift that is taking place within the HR/Recruitment industry that strategically integrates social media and emerging HR/Recruitment technology into talent acquisition practices. Shifting from online resumes to online profiles, which provides Recruiters, HR Practitioners and Hiring Managers with richer and more diverse data on job candidates. Other key messages include job boards are dying, technology is being developed with a "mobile-first" mind-set, true strategic recruitment focuses on using talent communities to engage prospects (like top Marketers do), proliferation of people search engines (a.k.a. Google people search on steroids), the career site is becoming the central hub that integrates all online channels and recruitment analytics is still in its infancy. The final argument was that the model for recruitment is changing, which integrates continuous data analytics to provide more intelligence insights to recruitment strategy.