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Airspace_Proximity_Survey_UK_Brands_2015

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Airspace_Proximity_Survey_UK_Brands_2015

  1. 1. airspace.cc Budgets are available PROXIMITY MARKETING NETWORKS @airspacenetworkwww.airspace.cc linkedin.com/company/airspace-networks/ of respondents looking to invest in proximity marketing plan to do so within the next 6 months brands are already in the process of trialling or investing in proximity marketing are considering investing in proximity marketing of respondents think the ability to drive footfall is an important benefit of proximity marketing report the ability to be more timely with delivering information to customers is an important benefit say the ability to drive loyalty with their customers is an important benefit of respondents say the ability to gather more accurate data to better understand their customers is an important benefit of proximity marketing report proximity analytics is useful for understanding which online customers also shop in-store say it is useful for understanding customer movement patterns around stores believe proximity marketing will account for between 10 and 30 percent of their company’s mobile marketing budget in five years’time Independent study conducted by Vanson Bourne which surveyed one hundred marketing and brand decision makers from organisations in the hospitality, retail and leisure industries with at least 500 employees in the UK. © Airspace 2015. May be reproduced with a link to the original webpage: airspace.cc/research. Airspace and Airspace Networks are trading styles of We Are Apps Ltd. 4 in 5 Why brands see proximity marketing as the future UK BRAND MANAGERS RATE PROXIMITY MARKETING TO IN-STORE VISITORS SO HIGHLY MOST ARE PLANNING TO DEPLOY WITHIN SIX MONTHS. NEARLY Data and insights: A key driver Brands are moving fast 80% 80% 76% 66% 99% 81% 79% 78% 30% 10%

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