LHWH Mobile lunch and learn 2011

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My LHWH Lunch and Learn from May 18, 2011 for "The State of Mobile Development" presentation.

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  • LHWH Mobile lunch and learn 2011

    1. 1. The Current State ofMobile Web Directions Unplugged, Seattle Washington
    2. 2. Numbers
    3. 3. The Landscape 72.5 million people in the U.S. owned smartphones during the three months ending March 2011, up 15 percent from the preceding three-month period.
    4. 4. The LandscapeTop Smartphone Platforms - 3 Mo. Average Ending March 2011 Share (%) of Smartphone Subscribers December 2010 March 2011 ChangeTotal Subscribers 100% 100% N/A Google 28.7% 34.7% 6 Rim 31.6% 27.1% -4.5 Apple 25.0% 25.5% 0.5 Microsoft 8.4% 7.5% -0.9 Palm 3.7% 2.8% -0.9
    5. 5. Some Usage Statistics
    6. 6. Some Usage Statistics89% use their smartphone every day
    7. 7. Some Usage Statistics89% use their smartphone every day93% use them in the home
    8. 8. Some Usage Statistics89% use their smartphone every day93% use them in the home87% use them on the go
    9. 9. Some Usage Statistics89% use their smartphone every day93% use them in the home87% use them on the go77% use them in a store
    10. 10. Some Usage Statistics
    11. 11. Some Usage Statistics73% use them in a restaurant
    12. 12. Some Usage Statistics73% use them in a restaurant72% use them at work
    13. 13. Some Usage Statistics73% use them in a restaurant72% use them at work66% use them at a social gathering
    14. 14. Some Usage Statistics73% use them in a restaurant72% use them at work66% use them at a social gathering54% use them in a cafe or coffee shop
    15. 15. Some Usage Statistics
    16. 16. Some Usage Statistics53% use them in the doctor’s office
    17. 17. Some Usage Statistics53% use them in the doctor’s office50% use them at the airport
    18. 18. Some Usage Statistics53% use them in the doctor’s office50% use them at the airport32% use them in the library
    19. 19. Some Usage Statistics53% use them in the doctor’s office50% use them at the airport32% use them in the library29% use them at school
    20. 20. What Are They Doing?
    21. 21. What Are They Doing?81% browse the internet
    22. 22. What Are They Doing?81% browse the internet77% used a search engine
    23. 23. What Are They Doing?81% browse the internet77% used a search engine68% used an app
    24. 24. What Are They Doing?81% browse the internet77% used a search engine68% used an app48% watch videos
    25. 25. 72% use a smartphone while...
    26. 26. 72% use a smartphone while...... listening to music (44%)
    27. 27. 72% use a smartphone while...... listening to music (44%)... watching TV (33%)
    28. 28. 72% use a smartphone while...... listening to music (44%)... watching TV (33%)... using the internet (29%)
    29. 29. 72% use a smartphone while...... listening to music (44%)... watching TV (33%)... using the internet (29%)... playing video games (27%)
    30. 30. 72% use a smartphone while...... listening to music (44%)... watching TV (33%)... using the internet (29%)... playing video games (27%)... reading a newspaper or magazine (22%)
    31. 31. 72% use a smartphone while...... listening to music (44%)... watching TV (33%)... using the internet (29%)... playing video games (27%)... reading a newspaper or magazine (22%)... reading a book (16%)
    32. 32. They’re multitaskersActivities conducted while using the internet on smartphones
    33. 33. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)
    34. 34. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)... eating (48%)
    35. 35. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)... eating (48%)... shopping (44%)
    36. 36. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)... eating (48%)... shopping (44%)... traveling (43%)
    37. 37. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)... eating (48%)... shopping (44%)... traveling (43%)... socializing / entertaining (40%)
    38. 38. They’re multitaskersActivities conducted while using the internet on smartphones... waiting in line (59%)... eating (48%)... shopping (44%)... traveling (43%)... socializing / entertaining (40%)... using the bathroom (39%)
    39. 39. They’re multitaskersActivities conducted while using the internet on smartphones
    40. 40. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)
    41. 41. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)... taking a smoke break (20%)
    42. 42. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)... taking a smoke break (20%)... driving a vehicle (20%)
    43. 43. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)... taking a smoke break (20%)... driving a vehicle (20%)... walking their dog (17%)
    44. 44. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)... taking a smoke break (20%)... driving a vehicle (20%)... walking their dog (17%)... pumping gas (14%)
    45. 45. They’re multitaskersActivities conducted while using the internet on smartphones... cooking and/or other household chores (27%)... taking a smoke break (20%)... driving a vehicle (20%)... walking their dog (17%)... pumping gas (14%)... having meaningful conversation (13%)
    46. 46. What Do You Use Your Smartphone For?
    47. 47. What Do You Use Your Smartphone For? 89% “Stay Connected”
    48. 48. What Do You Use Your Smartphone For? 89% “Stay Connected” Check and send email (82%), Use a social networking site (63%)
    49. 49. What Do You Use Your Smartphone For? 89% “Stay Connected” Check and send email (82%), Use a social networking site (63%) 82% “Research and Read News”
    50. 50. What Do You Use Your Smartphone For? 89% “Stay Connected” Check and send email (82%), Use a social networking site (63%) 82% “Research and Read News” Read news articles (56%), Look up specific information (54%), Look up sports related information (38%), Look up information for work (32%), Look up health related information (27%), Look up school related information (18%)
    51. 51. What Do You Use Your Smartphone For?
    52. 52. What Do You Use Your Smartphone For? 75% “Navigate”
    53. 53. What Do You Use Your Smartphone For? 75% “Navigate” Look up directions (69%), Use online map or GPS (59%)
    54. 54. What Do You Use Your Smartphone For? 75% “Navigate” Look up directions (69%), Use online map or GPS (59%) 65% “Keep Entertained”
    55. 55. What Do You Use Your Smartphone For? 75% “Navigate” Look up directions (69%), Use online map or GPS (59%) 65% “Keep Entertained” Listen to music/radio (45%), Watch online videos (41%), Play online games (39%)
    56. 56. What Do You Use Your Smartphone For?
    57. 57. What Do You Use Your Smartphone For? 45% “Manage and Plan”
    58. 58. What Do You Use Your Smartphone For? 45% “Manage and Plan” Manage finances and bills (34%), Make dinner reservations (20%), Make travel arrangements (19%)
    59. 59. It’s All About Action!
    60. 60. It’s All About Action!... Search engine websites (77%)
    61. 61. It’s All About Action!... Search engine websites (77%)... Social networking sites (65%)
    62. 62. It’s All About Action!... Search engine websites (77%)... Social networking sites (65%)... Retail websites (46%)
    63. 63. It’s All About Action!... Search engine websites (77%)... Social networking sites (65%)... Retail websites (46%)... Video sharing websites (43%)
    64. 64. It’s All About Action!... Search engine websites (77%)... Social networking sites (65%)... Retail websites (46%)... Video sharing websites (43%)... General consumer websites (38%)
    65. 65. It’s All About Action!... Search engine websites (77%)... Social networking sites (65%)... Retail websites (46%)... Video sharing websites (43%)... General consumer websites (38%)... Brand or manufacturer websites (26%)
    66. 66. It’s All About Action!
    67. 67. It’s All About Action!... Review websites, blogs or message boards (25%)
    68. 68. It’s All About Action!... Review websites, blogs or message boards (25%)... Health information websites (24%)
    69. 69. It’s All About Action!... Review websites, blogs or message boards (25%)... Health information websites (24%)... Finance information websites (24%)
    70. 70. It’s All About Action!... Review websites, blogs or message boards (25%)... Health information websites (24%)... Finance information websites (24%)... Travel related websites (23%)
    71. 71. It’s All About Action!... Review websites, blogs or message boards (25%)... Health information websites (24%)... Finance information websites (24%)... Travel related websites (23%)... Coupon websites (18%)
    72. 72. It’s All About Action!... Review websites, blogs or message boards (25%)... Health information websites (24%)... Finance information websites (24%)... Travel related websites (23%)... Coupon websites (18%)... Full length TV programming websites (17%)
    73. 73. What are they searching for?
    74. 74. What are they searching for?... Dining/restaurant information (51%)
    75. 75. What are they searching for?... Dining/restaurant information (51%)... Navigational (51%)
    76. 76. What are they searching for?... Dining/restaurant information (51%)... Navigational (51%)... Entertainment (49%)
    77. 77. What are they searching for?... Dining/restaurant information (51%)... Navigational (51%)... Entertainment (49%)... Shopping (47%)
    78. 78. What are they searching for?... Dining/restaurant information (51%)... Navigational (51%)... Entertainment (49%)... Shopping (47%)... Travel (31%)
    79. 79. What are they searching for?... Dining/restaurant information (51%)... Navigational (51%)... Entertainment (49%)... Shopping (47%)... Travel (31%)... Business info, product or services (17%)
    80. 80. Action 9 out of 10 smartphone searches resulted in an action.
    81. 81. Local 95% of smartphone users have looked for local information.
    82. 82. Local 88% of those users take actionswithin a day, indicating that theseare immediate information needs.
    83. 83. Local 77% have contacted a business,with 61% calling and 59% visiting the local business.
    84. 84. Purchase-Driven Shoppers 79% of smartphone consumers use their phones to help withshopping, from comparing prices,finding more product information to locating a retailer.
    85. 85. Purchase-Driven Shoppers 74% of smartphone shoppersmake a purchase, whether online, in-store, or on their phones.
    86. 86. Purchase-Driven Shoppers70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers in the store.
    87. 87. How to reach them?71% search on their phones because of ad exposure, whether from traditional media (68%) to online ads (18%), to mobile ads (27%).
    88. 88. The Conference
    89. 89. The Raging Debate...
    90. 90. The Raging Debate... App vs. Web App Also... what’s the difference?
    91. 91. Opening...
    92. 92. Opening... Things are moving very fast.
    93. 93. Sessions
    94. 94. SessionsTop 10 things to tackle touchscreens
    95. 95. SessionsTop 10 things to tackle touchscreensCreative CSS3
    96. 96. SessionsTop 10 things to tackle touchscreensCreative CSS3Mobile Prototyping essentials
    97. 97. SessionsTop 10 things to tackle touchscreensCreative CSS3Mobile Prototyping essentialsCSS3 animations & transitions
    98. 98. SessionsTop 10 things to tackle touchscreensCreative CSS3Mobile Prototyping essentialsCSS3 animations & transitionsOffline Web Apps with HTML5
    99. 99. Sessions
    100. 100. SessionsRealistic UX research
    101. 101. SessionsRealistic UX researchFrom Web to mobile to app in 60 seconds
    102. 102. SessionsRealistic UX researchFrom Web to mobile to app in 60 seconds The Dos and Don’ts of Mobile WebDevelopment
    103. 103. Closing...
    104. 104. Closing... Native is easy, mobile web is freakin’ hard.
    105. 105. Thoughts...
    106. 106. Thoughts... This is going to be huge. We’re talking bigger than the printing press.
    107. 107. Fin

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