Importance of small business websites


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Importance of small business websites

  1. 1. Reasons for making sure your customers have visibility to you through the web<br />Jeff Pohl<br />Importance of Small Business Websites<br />
  2. 2. 2<br />Customer Service<br />Your customers and clients should be easily able to contact you or avail crucial information about your business on time, and you should be able to convey important messages and make announcements in a timely and efficient matter. <br />A website facilitates two-way communication between your business and your customers and clients.<br />
  3. 3. 3<br />Public Relations<br />Your customers and clients, and even journalists and analysts, can access your company literature at the convenience of a few mouse clicks.<br />Publish important phone numbers and contact information on your website.<br />
  4. 4. 4<br />Leveraging existing, ongoing advertising<br />Your advertising effort should always be complemented with the presence of your website URL. You should make sure that the URL of your corporate website is prominently displayed whenever you publish an advertisement<br />You can even encourage people to subscribe to your mailing list so that you can send updates to them now and then.<br />
  5. 5. 5<br />Customer-demand <br />These days every company worth its salt has a website. This means if you don't have a website then your competitors definitely have one and your customers are aware of that. Your customers demand that you have a website so that they can access it whenever they need to obtain information, contact you or carry out a business transaction.<br />There are many customers that consider a business extremely archaic and outdated if it does not have a website.<br />
  6. 6. 6<br />Tracking Customer Trends <br />It's all about information these days; those who possess data wield the real might.<br />User forums on your website allow your customers make recommendations and interact with other customers and clients. By going through their posts and replies you can make out what difficulties your customers face and what changes they want in the products and services you are providing.<br />You can even conduct polls on your website and offer questionnaires to your visitors to obtain their direct feedback.<br />
  7. 7. 7<br />Leveraging the democratic nature<br />The Internet is highly democratic; it doesn't matter whether you are a small business or a big business. Everybody gets a fighting chance on the Internet.<br />On the Internet:<br />=<br />
  8. 8. 8<br />Projecting a favorable image<br />Having a business website can work wonders with your corporate image. You can gain lots of traction by having a good-looking and highly functional website. Your website layout and structure gives an indication of your attitude towards your visitors and consequently, your business.<br />
  9. 9. 9<br />Expand your market<br />The web is world-wide. If you sell a product, your website will reach to far places in the world where you may have potential customers.<br />Even if you have a local service, potential customers may be visiting or relocating to your area and need what you are offering.<br />
  10. 10. 10<br />For more information about getting a website created, call:<br />Jeff Pohl – 815 275-2312<br />Make sure to visit us at<br />We also are a full service SEO and email marketing provider<br />